Perancangan Model Bisnis Menggunakan Business Model Canvas (Studi pada UMKM Boss Talasik)
Abstract
This research aims to find out the business models currently implemented by MSMEs and create suggestions for appropriate business model innovations for Boss Talasik MSMEs. The research method uses qualitative methods with descriptive research types. The results of this research show that there is an innovative business model that can play an important role for MSMEs along with opportunities and threats based on the results of mapping the nine blocks which are equipped with external analysis using the Value Proposition Canvas which describes the benefits according to expectations from customer wants and needs. In conclusion, the business model development of Boss Talasik MSMEs uses the Business Model Canvas approach which is equipped with Value Proposition Canvas analysis and Business Environment Analysis which can provide a new business model proposal for Boss Talasik MSMEs to support excellence in industrial competition.
Keywords: Business Model Canvas, Business Model, Value Proposition Canvas
References
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Darmansyah., Suhada, K., dan Kristianto, K. 2021. “Analisis Ide Bisnis Ekowisata Jambu Mutiara Berbasis Digital Menggunakan Business Model Canvas.†Prosiding Seminar Nasional Inovasi Dan Adopsi Teknologi (INOTEK). https://e-journal.rosma.ac.id/index.php/inotek/article/view/134
Fadilah, I., dan Yuliana, E. 2019. “Analisis Komparatif Value Proposition Dan Channel Pada Business Model Canvas UMKM Barbershop Kota Bandung.†E-Proceeding of Management 6. https://openlibrarypublications.telkomuniversity.ac.id/index.php/management/article/view/9452
Harfiani, R., & Pasaribu, M. (2019). Implementasi Business Model Canvas Pada CV. Proseding Seminar Nasional Kewirausahaan, 1(1), 200–208. https://doi.org/10.30596/snk.v1i1.3607
Herawati, N., Lindriati, T., dan Suryaningrat, I. B. (2019). Penerapan Bisnis Model Kanvas dalam Penentuan Rencana Manajemen Usaha Kedelai Edamame Goreng. Jurnal Agroteknologi, Vol. 13, No. 01, 42-51. https://jurnal.unej.ac.id/index.php/JAGT/article/view/8554
Husnurrosyidah, H. (2019). E-MARKETPLACE UMKM Menghadapi REVOLUSI industri 4.0 Dalam perspektif Islam. Equilibrium: Jurnal Ekonomi Syariah, 7(2), 224. https://doi.org/10.21043/equilibrium.v7i2.6571
Kominfo, S. (2021). Industri Makanan Dan Minuman Diakselerasi Menuju transformasi digital. Website Resmi Kementerian Komunikasi dan Informatika RI. https://www.kominfo.go.id/content/detail/33978/industri-makanan-dan-minuman-diakselerasi-menuju-transformasi-digital/0/berita
Mahavira, A, Suranto, B, Paputungan, I. 2020. “Validasi Ide Bisnis Startup Marketplace Event Organizer EVORIA.†Jurnal UII 5. https://journal.uii.ac.id/AUTOMATA/article/view/15270
Millah, S. (2019, December 3). Survei : Orang Indonesia lebih banyak makan Camilan Ketimbang makan berat .Bisnis.com. https://lifestyle.bisnis.com/read/20191203/223/1177360/survei-orang-indonesia-lebih-banyak-makan-camilan-ketimbang-makan-berat
Osterwalder, A., Pigneur, Y., Bernanda, G., & Smith, A. 2019, Value Proposition Design, Elex Media Komputindo, Jakarta. https://doi.org/10.36418/syntax-literate.v8i4.9386
Rafie, B. T. (2023). Alasan Mendag naikkan suplai minyak goreng sebesar 50% mulai Februari 2023. kontan.co.id. https://nasional.kontan.co.id/news/alasan-mendag-naikkan-suplai-minyak-goreng-sebesar-50-mulai-februari-2023
Sidik, S. (2021). Jumlah investor Ri Capai 6,43 juta, Didominasi Kaum Milenial. CNBC Indonesia. https://www.cnbcindonesia.com/market/20211012151533-17-283326/jumlah-investor-ri-capai-643-juta-didominasi-kaum-milenial
Tricahyono, D., Alamanda, D. T., Anggadwita, G., Prabowo, F. S., & Yuldinawati, L. (2018). The role of business incubator on cultivating innovation on startups: The case study of Bandung techno park (BTP) Indonesia. International Journal of Engineering and Technology (UAE), 7(2), 226-235. https://www.academia.edu/download/73450018/5303.pdf
Valencia Fabian, B. (2022). Menilik Kondisi Ekonomi Global 2022 di Tengah Ketidakpastian. Perencana Keuangan Pertama Yang Tercatat OJK. https://www.finansialku.com/ekonomi-global-2022/
Yuliaty, T., Shafira, C. S., & Akbar, M. R. (2020). Strategi UMKM Dalam Menghadapi Persaingan bisnis global. MBIA, 19(3), 293–308. https://doi.org/10.33557/mbia.v19i3.1167
Zafirah, dan Syaifullah. 2022. Analisa Strategi Pengembangan Bisnis Menggunakan Pendekatan Swot Analysis dan Business Model Canvas. Jurnal Ilmiah Rekayasa dan Manajemen Sistem Informasi. Vol. 8(1). 67-77. https://ejournal.uin-suska.ac.id/index.php/RMSI/article/view/16180
Zakawali, G. G. (2022, December 14). Tren Belanja Online di Indonesia Sepanjang Tahun 2022. Blog Sirclo Store. https://store.sirclo.com/blog/tren-belanja-online-2022/
Published
2023-09-07
Section
Articles
