Bauran Pemasaran Terhadap Keputusan Pembelian Konsumen di Apotek Enggal Sehat Megang Sakti  Kabupaten Musi Rawas

Fitria Fitria; Muhamad Effendi; Rudi Azhar; Nasruddin Nasruddin; Oktalina Windari

doi:10.31539/jomb.v5i2.6575

Fitria Fitria Universitas Bina Insan Lubuklinggau
Muhamad Effendi Universitas Bina Insan Lubuklinggau
Rudi Azhar Universitas Bina Insan Lubuklinggau
Nasruddin Nasruddin Universitas Bina Insan Lubuklinggau
Oktalina Windari Universitas Bina Insan Lubuklinggau

DOI: https://doi.org/10.31539/jomb.v5i2.6575

Abstract

This research aims to determine the Marketing Mix on Consumer Purchasing Decisions at the Enggal Sehat Megang Sakti Pharmacy, Musi Rawas Regency. This research method is data collection using a questionnaire. The results of the Product Marketing Mix research have a significant effect on Consumer Purchasing Decisions. This is proven by the value of tcount = 4.004 > ttable value = 1.660 with a significant value of 0.000 < 0.05. The results of the second hypothesis test: Price Marketing Mix has a significant effect on Consumer Purchasing Decisions. This is proven by the tcount value = 3.628 > ttable value = 1.660 with a significant value of 0.000 < 0.05. The results of the third hypothesis test: Place Marketing Mix has a significant effect on Consumer Purchasing Decisions. This is proven by the value of tcount = 4.014 > ttable value = 1.660 with a significant value of 0.000 < 0.05. The results of the fourth hypothesis test: Promotional Marketing Mix have a significant effect on Consumer Purchasing Decisions. This is proven by the value of tcount = 3.627 > ttable value = 1.660 with a significant value of 0.000 < 0.05. The marketing mix has a significant effect on consumer purchasing decisions at the Enggal Sehat Pharmacy, Megang Sakti, Musi Rawas Regency. This is proven by the value of Fcount = 5.213 > ttable value = 2.456 with a significant value of 0.001 < 0.05. Conclusion, Marketing marketing influences consumer purchasing decisions at the Enggal Sehat Pharmacy.

Keywords: Marketing Mix, Purchasing Decisions, Consumers

References

Fachry, F. (2020). Batik Karawang Di Ramayana Mall, Karawang the Influence of Pembelian Batik Karawang. Jurnal Ilmiah Manajemen Ubhara, Volume 2 No 1, April 2020. ISSN 1858 – 1358, E – ISSN 2684 – 7000

Gustialni Heny, dkk. (2019). Kualitas Pelalyanan dan Lokasi Pemasangan Iklan Media Outdoor dalam Meningkatkan Kepuasan Pelanggan. Seminar Hasil Penelitian FEB, 201–207. http://eprints.binadarma.ac.id/4151/1/Artikel Prosiding Seminar Hasil.pdf. http://eprints.binadarma.ac.id/4151/

Indrasari, M. (2019). Pemasaran & Kepuasan Pelanggan. Penerbit : Unitomo Press. Isbn 978-623-91788-2-6.

Jeckyhaedir. (2019). Analisis Pengaruh Produk, Harga, dan Tempat Terhadap Keputusan Pembelian (Studi Kasus Pada Wisata Kuliner Pantai Jempol Labuhan Sumbawa). Jurnal Manajemen dan Bisnis. https://doi.org/10.37673/jmb.v2i1.264

Maulana, Y. S. (2018). PEMILIHAN LOKASI PABRIK PT SUNG CHANG INDONESIA Yogi Sugiarto Maulana Sung Chang Indonesia memilih Kota diantaranya menurut Richard L Daft. 2(2), 211–222. https://www.publish.ojs-indonesia.com/index.php/SIBATIK/article/view/508

Wahyu Abdillah, A.H. (2018). Effect of Marketing Mix (7p) on Student Decision Making In Choosing an Entrepreneur Based School (Study at Muhammadiyah 9 High School Surabaya). 2(2), 309–325. https://www.neliti.com/publications/407329/analisis-pengaruh-produk-harga-dan-tempat-terhadap-keputusan-pembelian-studi-kas