Bauran Pemasaran Terhadap Keputusan Pembelian Konsumen di Apotek Enggal Sehat Megang Sakti Kabupaten Musi Rawas
DOI:
https://doi.org/10.31539/jomb.v5i2.6575Abstract
This research aims to determine the Marketing Mix on Consumer Purchasing Decisions at the Enggal Sehat Megang Sakti Pharmacy, Musi Rawas Regency. This research method is data collection using a questionnaire. The results of the Product Marketing Mix research have a significant effect on Consumer Purchasing Decisions. This is proven by the value of tcount = 4.004 > ttable value = 1.660 with a significant value of 0.000 < 0.05. The results of the second hypothesis test: Price Marketing Mix has a significant effect on Consumer Purchasing Decisions. This is proven by the tcount value = 3.628 > ttable value = 1.660 with a significant value of 0.000 < 0.05. The results of the third hypothesis test: Place Marketing Mix has a significant effect on Consumer Purchasing Decisions. This is proven by the value of tcount = 4.014 > ttable value = 1.660 with a significant value of 0.000 < 0.05. The results of the fourth hypothesis test: Promotional Marketing Mix have a significant effect on Consumer Purchasing Decisions. This is proven by the value of tcount = 3.627 > ttable value = 1.660 with a significant value of 0.000 < 0.05. The marketing mix has a significant effect on consumer purchasing decisions at the Enggal Sehat Pharmacy, Megang Sakti, Musi Rawas Regency. This is proven by the value of Fcount = 5.213 > ttable value = 2.456 with a significant value of 0.001 < 0.05. Conclusion, Marketing marketing influences consumer purchasing decisions at the Enggal Sehat Pharmacy.
Keywords: Marketing Mix, Purchasing Decisions, Consumers
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