Perancangan Usaha Pembukaan Cabang Baru pada Rumah Makan

Syifa Salsabila; Endang Chumaidiyah; Yudha Prambudia

doi:10.31539/jomb.v5i1.6764

Syifa Salsabila Universitas Telkom
Endang Chumaidiyah Universitas Telkom
Yudha Prambudia Universitas Telkom

DOI: https://doi.org/10.31539/jomb.v5i1.6764

Abstract

This study aims to determine the estimated market demand at branch locations by calculating using forecasting methods. This calculation is estimated for the next five years. On the technical and operational aspects, the calculation of operational costs and investment costs is carried out as well as determining the location for the opening of the Sop Buntut Cut Meutia business branch. On the financial aspect, the investment is calculated whether it is feasible or not. The determinant of a business is said to be feasible if it has an NPV value > 0, IRR > MARR. The results showed that the results of the design of the oxtail soup branch opening business obtained an NPV value of IDR 252,216,017 with an IRR value of 29.64% and a MARR value of 8.25%. In conclusion, the business plan to open a new branch in the cut meutia oxtail soup business is considered feasible.

Keywords: IRR, NPV, PBP, Business Design, Business Feasibility Study

References

Achriani, N., Ruhyanto, A., & Yanti, R. A. E. (2021). Pengaruh Biaya Operasional terhadap Laba Perusahaan Media Group Electronic and Celluler Malangbong. J-KIP, 2(3), 171-178. https://jurnal.unigal.ac.id/index.php/J-KIP/article/viewFile/6394/4330

bi.go.id. (2022). Laporan Perekonomian Provinsi DKI Jakarta Februari 2022. https://www.bi.go.id/id/publikasi/laporan/lpp/pages/laporan-perekonomian-provinsi-dki-jakarta-februari-2022.

Chumaidiyah, E. (2021). Analisis dan Perancangan Perusahaan. Bandung: Tel-U Press

Djamin, Z. (1992). Perencanaan Dan Analisa Proyek. Jakarta: Fakultas Ekonomi Universitas Indonesia

Jakarta.bps.go.id. (2022). Profil Industri Mikro Kecil Provinsi DKI Jakarta 2020. https://jakarta.bps.go.id/publication/2022/03/15/c5da38d310921b78e36f3005/profil-industri-mikro-kecil-provinsi-dki-jakarta-2020.html

Kasmir, J. (2012). Studi Kelayakan Bisnis. Jakarta: Kencana

Kotler, P., & Keller, K. L. (2009). Manajemen Pemasaran. Jakarta: Erlangga

Kotler, P., & Keller, K. L. (2016). Manajemen Pemasaran, (12th ed.). Jakarta: Pt. Indeks

Liestyowati, L. (2015). Analisis Kelayakan Investasi Bisnis Jasa Pengiriman Barang Ditinjau dari Aspek Keuangan (Studi Kasus Pada CV. Wahana). Jurnal Ekonomi, 17(3), 421-435. https://ejournal.borobudur.ac.id/index.php/1/article/view/283

Najmuddin, M. I., & Rachmawati, F. (2021). Analisa Kelayakan Finansial Proyek Apartemen (Studi Kasus: Tower Aubrey Grand Shamaya Surabaya). Jurnal Teknik ITS, 10(2), 130-135. https://ejurnal.its.ac.id/index.php/teknik/article/download/69510/6691

Priharto, S. (2018). Mengetahui Pentingnya Menentukan Harga Jual Produk. https://cpssoft.com/blog/manajemen/mengetahui-pentingnya-menentukan-harga-jual-produk/

Ramadhani, N. (2020). Definisi Mengenai NPV atau Net Present Value. https://www.akseleran.co.id/blog/npv-adalah/

Samporna.University. (2022). Pengertian Net Present Value, Manfaat, Rumus dan Cara Hitung. https://www.sampoernauniversity.ac.id/id/npv-adalah/

Sumayang, L. (2003). Dasar-Dasar Manajemen Produksi dan Operasi. Jakarta: Penerbit Salemba Empat

Teguh, B. (2006). Perencanaan dan Pengendalian Produksi. Jakarta: Ghalia Indonesia