Strategi Pengembangan Eksistensi Karyawan di Era Digital Perspektif Teori Core Competence
Abstract
This study aims to identify and analyze the most effective strategies for increasing employee presence in the digital age, while examining their relationship within the framework of core competency theory. The methodology for obtaining data requires a rigorous approach in observing and documenting data, which is then carried out by analytical techniques such as data reduction, visualization, and inference to extract significant findings. The results of the study show that in a dynamic digital era landscape, the implementation of employee development strategies is very important for companies to maintain their relevance, adapt to changes, and engage effectively in competition. In conclusion, employee development strategies generate benefits such as gaining competitive advantage, increasing adaptability, encouraging strong team collaboration, encouraging sustainable career growth, and increasing organizational productivity and performance.
Keywords: Employee Existence, Digital Era, Core Competency Theory
References
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Harahap, M. A. K., Ausat, A. M. A., Rachman, A., Riady, Y., & Azzaakiyyah, H. K. (2023). Overview of ChatGPT Technology and its Potential in Improving Tourism Information Services. Jurnal Mininfo Polgan, 12(2), 424–431. https://doi.org/10.33395/jmp.v12i2.12416
Harahap, M. A. K., Sutrisno, S., Fauzi, F., Jusman, I. A., & Ausat, A. M. A. (2023). The Impact of Digital Technology on Employee Job Stress: A Business Psychology Review. Jurnal Pendidikan Tambusai, 7(1), 3635–3638. https://jptam.org/index.php/jptam/article/view/5775
Harini, H., Wahyuningtyas, D. P., Sutrisno, S., Wanof, M. I., & Ausat, A. M. A. (2023). Marketing Strategy for Early Childhood Education (ECE) Schools in the Digital Age. Jurnal Obsesi : Jurnal Pendidikan Anak Usia Dini, 7(3), 2742–2758. https://doi.org/10.31004/obsesi.v7i3.4454
Kraugusteeliana, Surjati, E., Ausat, A. M. A., Pramono, S. A., & Prabu, H. K. (2022). A Literature Review on the Application of Technology During Covid-19 and Its Relationship to Performance. International Journal Of Artificial Intelligence Research, 6(1.2), 1. https://doi.org/https://doi.org/10.29099/ijair.v6i1.2.765
Kraus, S., Durst, S., Ferreira, J. J., Veiga, P., Kailer, N., & Weinmann, A. (2022). Digital transformation in business and management research: An overview of the current status quo. International Journal of Information Management, 63, 102466. https://doi.org/10.1016/j.ijinfomgt.2021.102466
Mahdi, O. R., & Nassar, I. A. (2021). The Business Model of Sustainable Competitive Advantage through Strategic Leadership Capabilities and Knowledge Management Processes to Overcome COVID-19 Pandemic. Sustainability, 13(17), 9891. https://doi.org/10.3390/su13179891
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Nur’aeni, Ausat, A. M. A., Purnomo, Y. J., Munir, A. R., & Suherlan. (2022). Do Motivation, Compensation, and Work Environment Improve Employee Performance: A Literature Review. International Journal Of Artificial Intelligence Research, 6(1.2), 1–9. https://doi.org/https://doi.org/10.29099/ijair.v6i1.2.678
Prahalad, C. K., & Hamel, G. (1990). The Core Competence of the Corporation. University of Illinois at Urbana-Champaign’s Academy for Entrepreneurial Leadership Historical Research Reference in Entrepreneurship. https://ssrn.com/abstract=1505251
Raharjo, I. B., Ausat, A. M. A., Risdwiyanto, A., Gadzali, S. S., & Azzaakiyyah, H. K. (2023). Analysing the Relationship between Entrepreneurship Education, Self-Efficacy, and Entrepreneurial Performance. Journal on Education, 5(4), 11566–11574. https://doi.org/10.31004/joe.v5i4.2106
Rustiawan, I., Ausat, A. M. A., Gadzali, S. S., Suherlan, & Azzaakiyyah, H. K. (2023). Determinants of Employee Dedication to the Company as a Whole. Community Development Journal: Jurnal Pengabdian Masyarakat, 4(1), 708–712. https://doi.org/10.31004/cdj.v4i1.12454
Rustiawan, I., Gadzali, S. S., Suharyat, Y., Iswadi, U., & Ausat, A. M. A. (2023). The Strategic Role of Human Resource Management in Achieving Organisational Goals. Innovative: Journal Of Social Science Research, 3(2), 632–642. https://doi.org/https://doi.org/10.31004/innovative.v3i2.345
Saputra, A., Ilmi, D., Angelina, W., Gadzali, S. S., & Ausat, A. M. A. (2023). PT Pos Indonesia Public Service Innovation in Maintaining Existence and Competitiveness in the Industrial Era 4.0 (Case Study of PT Pos Indonesia KC Subang). Journal on Education, 5(3), 10302–10311. https://jonedu.org/index.php/joe/article/view/1926
Satriadi, S., Almaududi Ausat, A. M., Heryadi, D. Y., Widjaja, W., & Sari, A. R. (2022). Determinants of Entrepreneurial Intention: A Study on Indonesian Students. BISNIS & BIROKRASI: Jurnal Ilmu Administrasi Dan Organisasi, 29(3), 151–165. https://doi.org/10.20476/jbb.v29i3.1323
Setyawati, K., Ausat, A. M. A., Kristanti, D., Setiadi, B., & Astuti, E. D. (2023). The Role of Commitment, Work Ethos and Competence on Employee Performance in Sharia Commercial Bank. JEMSI (Jurnal Ekonomi, Manajemen, Dan Akuntansi), 9(2), 523–529. http://journal.lembagakita.org/index.php/jemsi/article/view/1080
Subagja, A. D. (2023). Analysis of Factors Leading to E-commerce Adoption. Apollo: Journal of Tourism and Business, 1(1), 1–5. https://doi.org/10.58905/apollo.v1i1.6
Subagja, A. D., Ausat, A. M. A., & Suherlan. (2022). The Role of Social Media Utilization and Innovativeness on SMEs Performance. Jurnal IPTEK-KOM (Jurnal Ilmu Pengetahuan Dan Teknologi Komunikasi), 24(2), 85–102. https://doi.org/https://doi.org/10.17933/iptekkom.24.2.2022.85-102
Sudirjo, F., Ausat, A. M. A., Rijal, S., Riady, Y., & Suherlan, S. (2023). ChatGPT: Improving Communication Efficiency and Business Management of MSMEs in the Digital Age. Innovative: Journal Of Social Science Research, 3(2), 643–652. https://doi.org/https://doi.org/10.31004/innovative.v3i2.347
Sutrisno, S., Kuraesin, A. D., Siminto, S., Irawansyah, I., & Ausat, A. M. A. (2023). The Role of Information Technology in Driving Innovation and Entrepreneurial Business Growth. Jurnal Minfo Polgan, 12(2), 586–597. https://doi.org/https://doi.org/10.33395/jmp.v12i2.12463
Touriano, D., Sutrisno, S., Kuraesin, A. D., Santosa, S., & Ausat, A. M. A. (2023). The Role of Information Technology in Improving the Efficiency and Effectiveness of Talent Management Processes. Jurnal Minfo Polgan, 12(2), 539–548. https://doi.org/https://doi.org/10.33395/jmp.v12i2.12454
Wikansari, R., Ausat, A. M. A., Hidayat, R., Mustoip, S., & Sari, A. R. (2023). Business Psychology Analysis of Consumer Purchasing Factors: A Literature Review. Proceedings of the International Conference on Economic, Management, Business and Accounting, ICEMBA 2022, 17 December 2022, Tanjungpinang, Riau Islands, Indonesia, 1–6. https://doi.org/10.4108/eai.17-12-2022.2333186
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Ausat, A. M. A. (2023). The Application of Technology in the Age of Covid-19 and Its Effects on Performance. Apollo: Journal of Tourism and Business, 1(1), 14–22. https://doi.org/10.58905/apollo.v1i1.8
Ausat, A. M. A., Azzaakiyyah, H. K., Permana, R. M., Riady, Y., & Suherlan, S. (2023). The Role of ChatGPT in Enabling MSMEs to Compete in the Digital Age. Innovative: Journal Of Social Science Research, 3(2), 622–631. https://doi.org/https://doi.org/10.31004/innovative.v3i2.346
Ausat, A. M. A., & Suherlan, S. (2021). Obstacles and Solutions of MSMEs in Electronic Commerce during Covid-19 Pandemic: Evidence from Indonesia. BASKARA: Journal of Business and Entrepreneurship, 4(1), 11–19. https://doi.org/10.54268/BASKARA.4.1.11-19
Ausat, A. M. A., Widayani, A., Rachmawati, I., Latifah, N., & Suherlan, S. (2022). The Effect of Intellectual Capital and Innovative Work Behavior on Business Performance. Journal of Economics, Business, & Accountancy Ventura, 24(3), 363–378. https://doi.org/10.14414/jebav.v24i3.2809
Az-zaakiyyah, H. K., Hidayat, F., Almaududi Ausat, A. M., & Suherlan, S. (2022). Islamic Rural Bank Employee Performance: Role of Motivation, Compensation, and Work Environment. EkBis: Jurnal Ekonomi Dan Bisnis, 6(1), 44–58. https://doi.org/10.14421/EkBis.2022.6.1.1551
Borrelli, B. (2011). The assessment, monitoring, and enhancement of treatment fidelity in public health clinical trials. Journal of Public Health Dentistry, 71, S52–S63. https://doi.org/10.1111/j.1752-7325.2011.00233.
Dwivedi, Y. K., Hughes, L., Baabdullah, A. M., Ribeiro-Navarrete, S., Giannakis, M., Al-Debei, M. M., Dennehy, D., Metri, B., Buhalis, D., Cheung, C. M. K., Conboy, K., Doyle, R., Dubey, R., Dutot, V., Felix, R., Goyal, D. P., Gustafsson, A., Hinsch, C., Jebabli, I., … Wamba, S. F. (2022). Metaverse beyond the hype: Multidisciplinary perspectives on emerging challenges, opportunities, and agenda for research, practice and policy. International Journal of Information Management, 66, 102542. https://doi.org/10.1016/j.ijinfomgt.2022.102542
Fauzi, F., Tuhuteru, L., Sampe, F., Ausat, A. M. A., & Hatta, H. R. (2023). Analysing the Role of ChatGPT in Improving Student Productivity in Higher Education. Journal on Education, 5(4), 14886–14891. https://doi.org/10.31004/joe.v5i4.2563
Fitriah, D., Agustin, E., Warmasih, W., Gadzali, S. S., & Ausat, A. M. A. (2023). Analysis of the Effect of No Work No Pay Policy on Employees of PT Taekwang Industrial Indonesia during the Covid-19 Pandemic. Journal on Education, 5(3), 10312–10317. https://jonedu.org/index.php/joe/article/view/1927
Gadzali, S. S., Ausat, A. M. A., Mahardhani, A. J., Sulton, S., & Sunarto, S. (2023). Analysis of Human Capital Development Aspects. Proceedings of the International Conference on Economic, Management, Business and Accounting, ICEMBA 2022, 17 December 2022, Tanjungpinang, Riau Islands, Indonesia, 1–6. https://doi.org/10.4108/eai.17-12-2022.2333189
Gadzali, S. S., Gazalin, J., Sutrisno, S., Prasetya, Y. B., & Ausat, A. M. A. (2023). Human Resource Management Strategy in Organisational Digital Transformation. Jurnal Minfo Polgan, 12(2), 760–770. https://doi.org/https://doi.org/10.33395/jmp.v12i2.12508
Gadzali, S. S., Harahap, M. A. K., Tarigan, I. M., Nasution, A. A., & Ausat, A. M. A. (2023). Women’s Entrepreneurship: An Examination of Government Support and the Role of Knowledge Skills. Community Development Journal: Jurnal Pengabdian Masyarakat, 4(1), 713–717. https://doi.org/10.31004/cdj.v4i1.12464
Geissdoerfer, M., Vladimirova, D., & Evans, S. (2018). Sustainable business model innovation: A review. Journal of Cleaner Production, 198, 401–416. https://doi.org/10.1016/j.jclepro.2018.06.240
Harahap, M. A. K., Ausat, A. M. A., Rachman, A., Riady, Y., & Azzaakiyyah, H. K. (2023). Overview of ChatGPT Technology and its Potential in Improving Tourism Information Services. Jurnal Mininfo Polgan, 12(2), 424–431. https://doi.org/10.33395/jmp.v12i2.12416
Harahap, M. A. K., Sutrisno, S., Fauzi, F., Jusman, I. A., & Ausat, A. M. A. (2023). The Impact of Digital Technology on Employee Job Stress: A Business Psychology Review. Jurnal Pendidikan Tambusai, 7(1), 3635–3638. https://jptam.org/index.php/jptam/article/view/5775
Harini, H., Wahyuningtyas, D. P., Sutrisno, S., Wanof, M. I., & Ausat, A. M. A. (2023). Marketing Strategy for Early Childhood Education (ECE) Schools in the Digital Age. Jurnal Obsesi : Jurnal Pendidikan Anak Usia Dini, 7(3), 2742–2758. https://doi.org/10.31004/obsesi.v7i3.4454
Kraugusteeliana, Surjati, E., Ausat, A. M. A., Pramono, S. A., & Prabu, H. K. (2022). A Literature Review on the Application of Technology During Covid-19 and Its Relationship to Performance. International Journal Of Artificial Intelligence Research, 6(1.2), 1. https://doi.org/https://doi.org/10.29099/ijair.v6i1.2.765
Kraus, S., Durst, S., Ferreira, J. J., Veiga, P., Kailer, N., & Weinmann, A. (2022). Digital transformation in business and management research: An overview of the current status quo. International Journal of Information Management, 63, 102466. https://doi.org/10.1016/j.ijinfomgt.2021.102466
Mahdi, O. R., & Nassar, I. A. (2021). The Business Model of Sustainable Competitive Advantage through Strategic Leadership Capabilities and Knowledge Management Processes to Overcome COVID-19 Pandemic. Sustainability, 13(17), 9891. https://doi.org/10.3390/su13179891
Mooney, A. (2010). Core Competence, Distinctive Competence, and Competitive Advantage: What Is the Difference? Journal of Education for Business, 83(2), 110–115. https://doi.org/10.3200/JOEB.83.2.110-115
Nur’aeni, Ausat, A. M. A., Purnomo, Y. J., Munir, A. R., & Suherlan. (2022). Do Motivation, Compensation, and Work Environment Improve Employee Performance: A Literature Review. International Journal Of Artificial Intelligence Research, 6(1.2), 1–9. https://doi.org/https://doi.org/10.29099/ijair.v6i1.2.678
Prahalad, C. K., & Hamel, G. (1990). The Core Competence of the Corporation. University of Illinois at Urbana-Champaign’s Academy for Entrepreneurial Leadership Historical Research Reference in Entrepreneurship. https://ssrn.com/abstract=1505251
Raharjo, I. B., Ausat, A. M. A., Risdwiyanto, A., Gadzali, S. S., & Azzaakiyyah, H. K. (2023). Analysing the Relationship between Entrepreneurship Education, Self-Efficacy, and Entrepreneurial Performance. Journal on Education, 5(4), 11566–11574. https://doi.org/10.31004/joe.v5i4.2106
Rustiawan, I., Ausat, A. M. A., Gadzali, S. S., Suherlan, & Azzaakiyyah, H. K. (2023). Determinants of Employee Dedication to the Company as a Whole. Community Development Journal: Jurnal Pengabdian Masyarakat, 4(1), 708–712. https://doi.org/10.31004/cdj.v4i1.12454
Rustiawan, I., Gadzali, S. S., Suharyat, Y., Iswadi, U., & Ausat, A. M. A. (2023). The Strategic Role of Human Resource Management in Achieving Organisational Goals. Innovative: Journal Of Social Science Research, 3(2), 632–642. https://doi.org/https://doi.org/10.31004/innovative.v3i2.345
Saputra, A., Ilmi, D., Angelina, W., Gadzali, S. S., & Ausat, A. M. A. (2023). PT Pos Indonesia Public Service Innovation in Maintaining Existence and Competitiveness in the Industrial Era 4.0 (Case Study of PT Pos Indonesia KC Subang). Journal on Education, 5(3), 10302–10311. https://jonedu.org/index.php/joe/article/view/1926
Satriadi, S., Almaududi Ausat, A. M., Heryadi, D. Y., Widjaja, W., & Sari, A. R. (2022). Determinants of Entrepreneurial Intention: A Study on Indonesian Students. BISNIS & BIROKRASI: Jurnal Ilmu Administrasi Dan Organisasi, 29(3), 151–165. https://doi.org/10.20476/jbb.v29i3.1323
Setyawati, K., Ausat, A. M. A., Kristanti, D., Setiadi, B., & Astuti, E. D. (2023). The Role of Commitment, Work Ethos and Competence on Employee Performance in Sharia Commercial Bank. JEMSI (Jurnal Ekonomi, Manajemen, Dan Akuntansi), 9(2), 523–529. http://journal.lembagakita.org/index.php/jemsi/article/view/1080
Subagja, A. D. (2023). Analysis of Factors Leading to E-commerce Adoption. Apollo: Journal of Tourism and Business, 1(1), 1–5. https://doi.org/10.58905/apollo.v1i1.6
Subagja, A. D., Ausat, A. M. A., & Suherlan. (2022). The Role of Social Media Utilization and Innovativeness on SMEs Performance. Jurnal IPTEK-KOM (Jurnal Ilmu Pengetahuan Dan Teknologi Komunikasi), 24(2), 85–102. https://doi.org/https://doi.org/10.17933/iptekkom.24.2.2022.85-102
Sudirjo, F., Ausat, A. M. A., Rijal, S., Riady, Y., & Suherlan, S. (2023). ChatGPT: Improving Communication Efficiency and Business Management of MSMEs in the Digital Age. Innovative: Journal Of Social Science Research, 3(2), 643–652. https://doi.org/https://doi.org/10.31004/innovative.v3i2.347
Sutrisno, S., Kuraesin, A. D., Siminto, S., Irawansyah, I., & Ausat, A. M. A. (2023). The Role of Information Technology in Driving Innovation and Entrepreneurial Business Growth. Jurnal Minfo Polgan, 12(2), 586–597. https://doi.org/https://doi.org/10.33395/jmp.v12i2.12463
Touriano, D., Sutrisno, S., Kuraesin, A. D., Santosa, S., & Ausat, A. M. A. (2023). The Role of Information Technology in Improving the Efficiency and Effectiveness of Talent Management Processes. Jurnal Minfo Polgan, 12(2), 539–548. https://doi.org/https://doi.org/10.33395/jmp.v12i2.12454
Wikansari, R., Ausat, A. M. A., Hidayat, R., Mustoip, S., & Sari, A. R. (2023). Business Psychology Analysis of Consumer Purchasing Factors: A Literature Review. Proceedings of the International Conference on Economic, Management, Business and Accounting, ICEMBA 2022, 17 December 2022, Tanjungpinang, Riau Islands, Indonesia, 1–6. https://doi.org/10.4108/eai.17-12-2022.2333186
Zen, A., Rahayu, P. P., Mutoffar, M. M., Astutik, W. S., & Ausat, A. M. A. (2023). Entrepreneurship in Existentialism Philosophy: Examining Life and Business. Innovative: Journal Of Social Science Research, 3(2), 2230–2240. https://doi.org/https://doi.org/10.31004/innovative.v3i2.431
Published
2023-08-07
Section
Articles
