Pengaruh Daftar Menu Sistem Barcode dan Pembayaran Qris Terhadap Kepuasan Pelanggan Coffee Toffee Airlangga
Abstract
This research was conducted to determine the effect of the barcode system menu and QRIS payments on consumer satisfaction from Airlangga Toffee Coffee consumers. Data analysis techniques use statistical analysis such as the t test, F test, and linear regression to determine the effect of the barcode system menu list and QRIS payments on customer satisfaction. The data collection technique uses a questionnaire. The research results show that the results of the barcode system menu and QRIS payments have an influence on consumer satisfaction. In conclusion, Coffee Toffee Airlangga has a Barcode System Menu List which contributes to customer satisfaction.
Keywords: Consumer Satisfaction, Product Quality, Consumer Loyalty
References
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Zhong, Y., & Moon, H. C. (2022). Investigating Customer Behavior of Using Contactless Payment in China: A Comparative Study of Facial Recognition Payment and Mobile QR-Code Payment. Sustainability (Switzerland), 14(12). https://doi.org/10.3390/su14127150
Cheung, C., Fang, C. C., & Wang, Y. C. (2022). Consumer behavior and mobile payment: An empirical study of the restaurant industry. Journal of China Tourism Research, 18(4), 735–755. https://doi.org/10.1080/19388160.2021.1972072
Hidayat, T., & Canta, D. S. (2022). Analisis Kepuasan Pengguna Terhadap Penerapan Aplikasi Tokopedia dengan Menggunakan Metode TAM. JURIKOM (Jurnal Riset Komputer), 9(2), 472–478. http://dx.doi.org/10.30865/jurikom.v9i2.4088
Hossain, M. S., Zhou, X., & Rahman, M. F. (2018a). Examining the impact of QR codes on purchase intention and customer satisfaction on the basis of perceived flow. International Journal of Engineering Business Management, 10. https://doi.org/10.1177/1847979018812323
Hossain, M. S., Zhou, X., & Rahman, M. F. (2018b). Examining the impact of QR codes on purchase intention and customer satisfaction on the basis of perceived flow. International Journal of Engineering Business Management, 10, 184797901881232. https://doi.org/10.1177/1847979018812323
Katlav, E. Ö. (2020). QR Code Applications in Tourism (pp. 89–114). https://doi.org/10.4018/978-1-7998-1989-9.ch005
Maula, M. M., & Sunarjo, W. A. (2023). The Effect of Perceived Ease of Use, Behavior Intention, Securitry of Non-cash Transactions in the Use of QRIS Through the Mobile Banking Application for Customer Satisfaction. INCOSHA, 1, 117–124. https://proceeding.unikal.ac.id/index.php/incosha/article/view/1674
Nadinta, P. S., & Kusumawati, N. (2023). Influence of QRIS Payment Customer Satisfaction Towards Customer Loyalty And Continuity. Journal of Consumer Studies and Applied Marketing, 1(1), 61–66. https://doi.org/10.58229/jcsam.v1i1.52
Nainggolan, E. G. M., Silalahi, B. T. F., & Sinaga, E. M. (2022). Analisis Kepuasan Gen Z Dalam Menggunakan Qris Di Kota Pematangsiantar. MANAJEMEN: Jurnal Ekonomi, 4(1), 24–32. https://jurnal.usi.ac.id/index.php/manajemen/article/view/351
Nurjanah, A. (2020). Persepsi Penggunaan OVO Terhadap Minat dan Kepuasan Dikalangan Mahasiswa (Studi Kasus Mahasiswa Jawa Barat). Prisma (Platform Riset Mahasiswa Akuntansi), 1(2), 122–131. http://www.ojs.stiesa.ac.id/index.php/prisma/article/view/425
P.J., S., Singh, K., Kokkranikal, J., Bharadwaj, R., Rai, S., & Antony, J. (2023). Service Quality and Customer Satisfaction in Hospitality, Leisure, Sport and Tourism: An Assessment of Research in Web of Science. Journal of Quality Assurance in Hospitality & Tourism, 24(1), 24–50. https://doi.org/10.1080/1528008X.2021.2012735
Sinaga, J. E., & Simatupang, P. (2019). Pengaruh Kualitas Pelayanan Terhadap Kepuasan Konsumen Go-Food Di Kota PematangSiantar (Studi Kasus Mahasiswa Fakultas Ekonomi Universitas Simalungun Pematangsiantar). Manajemen : Jurnal Ekonomi, 1(1). https://doi.org/10.36985/manajemen.v1i1.37
Siriphanich, P., Mitmuang, P., & Thawonthong, S. (2022). Tourist Satisfaction with The QR Codes on Street Art in Songkhla Old Town, Thailand. Journal of Event, Tourism and Hospitality Studies (JETH), 2, 1–32. https://repo.uum.edu.my/id/eprint/29306/
Trivedi, R., Teichert, T., & Hardeck, D. (2020). Effectiveness of pull-based print advertising with QR codes: Role of consumer involvement and advertisement appeal. European Journal of Marketing, 54(1), 145–167. https://www.emerald.com/insight/content/doi/10.1108/EJM-06-2018-0383/full/html
Wilson, N., Keni, K., & Tan, P. H. P. (2021). The Role of Perceived Usefulness and Perceived Ease-of-Use toward Satisfaction and Trust which Influence Computer Consumers’ Loyalty in China. Gadjah Mada International Journal of Business, 23(3), 262. https://doi.org/10.22146/gamaijb.32106
Wudhikarn, R., Charoenkwan, P., & Malang, K. (2022). Deep learning in barcode recognition: A systematic literature review. IEEE Access, 10, 8049–8072. https://ieeexplore.ieee.org/abstract/document/9681298/
Zhang, Q., Ariffin, S. K., Richardson, C., & Wang, Y. (2023). Influencing factors of customer loyalty in mobile payment: A consumption value perspective and the role of alternative attractiveness. Journal of Retailing and Consumer Services, 73, 103302. https://doi.org/10.1016/j.jretconser.2023.103302
Zhong, Y., & Moon, H. C. (2022). Investigating Customer Behavior of Using Contactless Payment in China: A Comparative Study of Facial Recognition Payment and Mobile QR-Code Payment. Sustainability (Switzerland), 14(12). https://doi.org/10.3390/su14127150
Published
2023-09-25
Section
Articles
