Gaya Hidup, Kualitas Produk dan Word of Mouth Terhadap Keputusan Pembelian, Keputusan Pembelian Sepatu Converse di Kota Semarang

  • Kenang Gusti Haryanto Universitas Stikubank Semarang
  • Ajeng Aquinia Universitas Stikubank Semarang

Abstract

This research aims to find out how lifestyle, product quality, and word of mouth influence consumer purchasing decisions. The research method used was quantitative which was carried out in Semarang. This research used a purposive sampling technique with 100 respondents. The data analysis techniques used are validity testing with KMO (Kaiser Mayer Olkin) and factor loading (component matrix), reliability testing with Cronbach alpha and multiple regression analysis. The research results show that lifestyle and product quality influence purchasing decisions and word of mouth does not influence purchasing decisions. The conclusion is that the higher the consumer's lifestyle when shopping, the greater the purchasing decision, the better the quality of the product will attract more consumers to buy the product and this means that the purchasing decision made by consumers of Converse shoes is not due to word of mouth factors experienced and felt by consumers.

 Keywords: Lifestyle, Product Quality, Purchasing Decisions, Word Of Mouth

References

Anggita, R., & Ali, H. (n.d.). Scholars Bulletin The Influence of Product Quality, Service Quality and Price to Purchase Decision of SGM Bunda Milk (Study on PT. Sarihusada Generasi Mahardika Region Jakarta, South Tangerang District). https://doi.org/10.21276/sb

Arda, M. (2017). Analysis of Effect of Promotion and Word of Mouth on Purchase Decision : Case of Student University of Muhammadiyah Sumatera Utara. Annual International Conference (AIC) Syiah Kuala University, 334–341. https://jurnal.usk.ac.id/AICS-Social/article/view/10258

Asti, E., & Ayuningtyas, E. (2020). Pengaruh Kualitas Pelayanan, Kualitas Produk Dan Harga Terhadap Kepuasan Konsumen. EKOMABIS: Jurnal Ekonomi Manajemen Bisnis, 1(01), 1–14. https://doi.org/10.37366/ekomabis.v1i01.2

Dian Wisika Prajanti, S., & Raya Ds Karanggedang, J. R. (2019). Predicted Purchasing Decisions from Lifestyle, Product Quality and Price Through Purchase Motivation Article Info. JEE, 8(1), 1–11. http://journal.unnes.ac.id/sju/index.php/jeec

Fakhrudin, A., Yudianto, K., She Melly, Y. A., & Transportasi, M. (2021). Word of mouth marketing berpengaruh terhadap keputusan kuliah. FORUM EKONOMI, 23(4), 648–657. http://journal.feb.unmul.ac.id/index.php/FORUMEKONOMI

Habir, H., Zahara, Z., & Farid, F. (2020). Pengaruh Citra Merek Dan Word of Mouth Terhadap Keputusan Pembelian Sepeda Motor Yamaha. Jurnal Ilmu Manajemen Universitas Tadulako (JIMUT), 4(3), 211–218. https://doi.org/10.22487/jimut.v4i3.123

Handrian, N., & Soliha, E. (2022). Keputusan pembelian: peran price discount, lifestyle, dan kepercayaan konsumen. Jurnal Mirai Management, 7(2), 348–355. https://www.journal.stieamkop.ac.id/index.php/mirai/article/view/2164%0Ahttps://www.journal.stieamkop.ac.id/index.php/mirai/article/download/2164/1427

Isnowati, S., Tjahjaningsih, E., Nastiti, H. D., & UN, D. H. (2022). The Effect of Word of Mouth and Brand Image on Trust and Purchase Intention. Jurnal Ilmiah Ekonomi, 17(2), 262–276. http://ejournal.stiepena.ac.id/index.php/fe

Kaharu, D., Id, A. C., & Budiarti, A. (n.d.). Sekolah Tinggi Ilmu Ekonomi Indonesia (STIESIA) Surabaya. http://jurnalmahasiswa.stiesia.ac.id/index.php/jirm/article/view/4012

Lubis, A. T., Irawati, N., & Sembiring, K. B. F. (2020). The Impact of Life Style and Social Media on Purchasing Decisions in B-One Cafe , Medan. International Journal of Research and Review, 7(2), 32–40.

Mutadun, S., & Tjahjaningsih, E. (2022). Pengaruh Brand Ambasador Celebrity, Gaya Hidup dan Kepercayaan terhadap Proses Keputusan Pembelian (Studi Kasus Market Place Shopee). Economics and Digital Business …, 3(2), 123–131. https://ojs.stieamkop.ac.id/index.php/ecotal/article/view/178%0Ahttps://ojs.stieamkop.ac.id/index.php/ecotal/article/download/178/90

Nuki Dian, Marchiani. (2014). Pengaruh Gaya Hidup, Citra Merek dan Kualitas Produk terhadap keputusan pembelian sepatu sneakers merek Konverse. Jurnal Ilmu Administras. Vol 4, No 3:2-9. https://eprints.iain-surakarta.ac.id/8009/1/DIKNA%20SKRIPSI%20FULLLL.pdf

Oktavian, B. yudi, & Soliha, E. (2022). Pengaruh Kualitas Produk, Presepsi Harga Dan Lokasi Terhadap Kepuasan Pelanggan (Studi Pada Cafe Dewan Kopi Pati). Fokus Ekonomi: Jurnal Ilmiah …, 4, 167–183. https://ejournal.stiepena.ac.id/index.php/fe/article/view/379

Pandey, R., Reddy, L. S., Chaudary, V., Widyawati, V. T., Sin, L. G., Bin Mohd Ghazali, M. K. A., Kee, D. M. H., Bin Ibrahim, M. F., Bin Ahmad Fadzeil, M. Z., & Binti Mohamed, N. A. (2021). Analysis the Effect of Product Quality and Price on Purchase Decision (Case Study of Adidas India, Indonesia, and Malaysia). International Journal of Accounting & Finance in Asia Pasific, 4(1), 71–85. https://doi.org/10.32535/ijafap.v4i1.1034

Pangestu, S. D., & Suryoko, S. (2016). Pengaruh Gaya Hidup (Lifestyle) Dan Harga Terhadap Keputusan Pembelian (Studi Kasus Pada Pelanggan Peacockoffie Semarang). Jurnal Ilmu Administrasi Bisnis, 5(4), 519–530. https://doi.org/10.14710/jiab.2016.13599

Ramdhani, D., & Widyasari, S. (2022). Pengaruh Kualitas Produk, Persepsi Harga, Dan Citra Merek Terhadap Kepuasan Konsumen Dan Minat Beli Ulang Smartphone Oppo. Fair Value, 4(3), 1651–1667. https://doi.org/10.32670/fairvalue.v4iSpesial%20Issue%203.1004

Rasyid, R. A., Moniharapon, S., Trang, I., & Strategi…, P. (2018). Pengaruh Strategi Promosi Melalui Social Media, Kualitas Layanan Dan Word of Mouth Terhadap Keputusan Pembelian Sepeda Motor Suzuki Pada Pt. Sinar Galesong Mandiri Malalayang Manado the Effect of Promotion Strategy Through Social Media, Quality of Service. 3933 Jurnal EMBA, 6(4), 3933–3942. http://www.detikoto.com/

Sari, F. P. (n.d.). Pengaruh Harga Citra Merek Dan Word Of Mouth Terhadap Keputusan Pembelian Konsumen Tri Yuniati Sekolah Tinggi Ilmu Ekonomi Indonesia (STIESIA) Surabaya.

Tanady, E. S., & Fuad, M. (2020). Analisis Pengaruh Citra Merek dan Kualitas layanan Terhadap Keputusan Pembelian Tokopedia di Jakarta. Manajemen Pemasaran, 9(021), 113–123. http://jurnal.kwikkiangie.ac.id/index.php/JM/article/view/663
Published
2023-09-28
Abstract viewed = 61 times
pdf downloaded = 63 times