Kualitas Produk, Kualitas Pelayanan dan Lokasi terhadap Keputusan Pembelian di Gramedia Mall Central Park
Abstrak
This research aims to evaluate retail performance using sales turnover as a benchmark, with a focus on Gramedia Mall Central Park, which is part of the Gramedia Store network. This research also aims to determine the influence of the variables studied, namely product quality, service quality and location on purchasing decisions. The research design uses a causal quantitative method using an instrument in the form of a questionnaire. This questionnaire was distributed to 105 respondents to obtain more accurate data analysis results. Data analysis was carried out using Smart-PLS (Partial Least Square) through testing the outer model, inner model and hypothesis testing. The research results show that product quality has a significant influence on purchasing decisions, as does service quality and location. The conclusion is that retail performance, especially Gramedia Mall Central Park, can be assessed from the development of sales turnover. Additionally, product quality, service quality, and location play an important role in shaping customer purchasing decisions. Therefore, attention to these factors can improve overall retail performance.
Keywords: Product Quality, Service Quality, Purchasing Decisions, Location
Referensi
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Lamb, C.W., Hair, J.F.,and McDaniel, C.(2018). Principles of Marketing. Cengage Learning. Boston
Perreault, W.D., Cannon, J.P., and McCarthy, J.E. (2017) Essentials of Marketing: A Marketing Strategy Planning Approach 15th ed. McGraw Hill Education. New York
Peter, J.P. and Donelly, J.H.(2015). A Preface to Marketing Management 14th Edition. McGrawHill Education. New York
Rasyiddin, A., Rini, E.S, & Fadli. (2022). The Influence of Service Quality, Product Quality, Price and Promotion on AyamPenyet Jakarta (APJ) Purchase Decisions on SM Raja Medan Branch. International Journal of Research and Review Vol. 9 No.1: 392 - 398
Rizali, M., Soegiarto, E., Yudhyani, E. (2019). Pengaruh Bauran Pemasaran terhadap Keputusan Pembelian Koran Kaltim Post di Kota Samarinda. Ekonomia Vol. 8 No.2: 1-15
Saunders,M., Lewis,P.,and Thornhill,A.(2016) Reseaarch Methods for Business Students 7th Edition. Pearson Education. England
Zeithhaml V.A., Bitner M.J. dan Gremler D.D.(2018). Services Marketing: Integrating Customer Focus Across The Firm, Seventh Edition. Mcgraw-Hill Education.New York. https://thuvienso.hoasen.edu.vn/handle/123456789/8038
Zentes, J., Morschett, D., & Klein, H.S. (2017). Strategic Retail Management: Text and International Cases 3rd Ed. Springer: Wiesbaden. https://link.springer.com/content/pdf/10.1007/978-3-658-10183-1.pdf
Alma, buchari. 2016. Manajemen Pemasaran dan Pemasaran Jasa Edisi 19. Bandung: Alfabeta. http://digilib.itbwigalumajang.ac.id/index.php?p=show_detail&id=3905.
Anggita, R. dan Ali, H. (2017) The Influence of Product Quality, Service Quality and Price to Purchase Decision of SGM Bunda Milk (Study on PT. Sarihusada Generasi Mahardika Region Jakarta, South Tangerang District). Scholars Bulletin Vol-3, Iss-6:261-272. https://saudijournals.com/media/articles/SB_36261-272.pdf
Ariyanti, K. & Fachrodji, A. (2022). The Influence Of Location, Product Quality, And Service Quality On Customer Loyalty With Purchase Intention As Intervening Variable. Dinasti International Journal of Digital Business Management (DIJDBM) Vol. 3, Issue 1: 42 – 55. https://scholar.archive.org/work/377hjddb5bcendwqmara73wogm/access/wayback/https://agrise.ub.ac.id/index.php/agrise/article/download/531/396
Assauri, S. (2015). Manajemen Pemasaran, Jakarta, PT Raja Grafindo Persada. https://pdfs.semanticscholar.org/aab2/7d29b5342f3b2d9f70be7024dc0a35ca7c30.pdf/1000
Berman, B., Evans J.R., & Chatterjee, P. (2018) Retail Management: Strategic Approach 13th Ed. Pearson. London
Firmansyah. 2021. Influence of product quality, price, and promotion on purchase decision of Philips Products. Jurnal Ekonomi LLDikti Wilayah I (JUKET) Vol.1 No.1:26 - 36. https://lldikti1.kemdikbud.go.id/jurnal/index.php/juket/article/view/47
Gilbert, David (2016).Retail Marketing Management 5th Ed. Pearson Education. London. https://link.springer.com/content/pdf/10.1007/978-3-031-11661-2.pdf
Hanaysha, J.R. (2020). Marketing Mix Elements and Corporate Social Responsibility: Do they Really Matter to Store Image?. Jindal Journal of Business Research 9(1):56-71. https://journals.sagepub.com/doi/abs/10.1177/2278682120908563?__cf_chl_rt_tk=2Rr_A._TDbJ9f_ubiMcL4Vn0jz1UJQ5sJrT.5v0yga0-1715185243-0.0.1.1-1663
Hasan, F.(2020). Metode Riset Bisnis. UTM Press. Bangkalan. https://papers.ssrn.com/sol3/papers.cfm?abstract_id=4407374
Hatcher, A. (2015). Service Marketing : A Handbook for Professional Marketers. Cambridge Marketing Press. UK.
C, S. & Wallis, M. (2015) Marketing and Leasing: Retail. Institute of Real Estate Management. Chicago
Heizer J., Render B., and Munson, C.(2017). Operations Management, 12th Edition. Prentice Hall.
Herawati, R., Chasanah, A.N., Perdana, T.A., & Wardhani, M.F. (2020). Study on Online Purchase Decisions on The Online Shopee Selling Site. 3rd Economics, Business, and Government Challenges 2020 NST Proceeding: 13-19. http://www.nstproceeding.com/index.php/nuscientech/article/view/471
Husen, A., Suwono, S., & Rozi, A.F.(2018). Pengaruh Lokasi, Citra Merek dan Word Of Mouth Terhadap Keputusan Pembelian Konsumen Mie Ayam Solo Bangsal Jember. Jurnal Manajemen dan Bisnis Indonesia Vol. 4 No.2: 127 – 143.
Iacobucci, D. (2018). Marketing Management 5th Ed. Cengage Learning. Boston
Isa, M. dan Istikomah, R. (2019) Analisis Perilaku Konsumen dalam Keputusan Pembelian Makanan di Kota Surakarta. DAYA SAING: Jurnal Ekonome Manajemen Sumberdaya Vo. 21 No.2: 98-110
Jobber, D. And Chadwick, F.E.(2016).Principles and Practice of Marketing 8th Edition. McGraw-Hills
Kelvinia, Putra, M.U.M., & Efendi, N. (2021). Pengaruh Lokasi, Harga dan Kualitas Pelayanan Terhadap Keputusan Pembelian. Jurnal Wira Ekonomi Mikroskil (JWEM) Vol.11 No.2: 85-98
Kotler P. dan Armstrong, G. (2016). Principles of Marketing, Sixteenth Edition.Pearson Education Limited. England
Kotler, P., Armstrong, G., Harris, L.C., and He, H. (2020). Principles of Marketing Eighth European Edition. Pearson. Harlow, England
Kotler, P., Keller, K.L.,& Chernev, A. (2022) Marketing Management 6th Global Edition. Pearson. New York
Malhotra N.K., Nunan D.,dan Birks D.F.(2017). Marketing Research An Applied Approach 5th Edition. Prince Hall Inc. United Kingdom
Lamb, C.W., Hair, J.F.,and McDaniel, C.(2018). Principles of Marketing. Cengage Learning. Boston
Perreault, W.D., Cannon, J.P., and McCarthy, J.E. (2017) Essentials of Marketing: A Marketing Strategy Planning Approach 15th ed. McGraw Hill Education. New York
Peter, J.P. and Donelly, J.H.(2015). A Preface to Marketing Management 14th Edition. McGrawHill Education. New York
Rasyiddin, A., Rini, E.S, & Fadli. (2022). The Influence of Service Quality, Product Quality, Price and Promotion on AyamPenyet Jakarta (APJ) Purchase Decisions on SM Raja Medan Branch. International Journal of Research and Review Vol. 9 No.1: 392 - 398
Rizali, M., Soegiarto, E., Yudhyani, E. (2019). Pengaruh Bauran Pemasaran terhadap Keputusan Pembelian Koran Kaltim Post di Kota Samarinda. Ekonomia Vol. 8 No.2: 1-15
Saunders,M., Lewis,P.,and Thornhill,A.(2016) Reseaarch Methods for Business Students 7th Edition. Pearson Education. England
Zeithhaml V.A., Bitner M.J. dan Gremler D.D.(2018). Services Marketing: Integrating Customer Focus Across The Firm, Seventh Edition. Mcgraw-Hill Education.New York. https://thuvienso.hoasen.edu.vn/handle/123456789/8038
Zentes, J., Morschett, D., & Klein, H.S. (2017). Strategic Retail Management: Text and International Cases 3rd Ed. Springer: Wiesbaden. https://link.springer.com/content/pdf/10.1007/978-3-658-10183-1.pdf
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2024-05-08
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