Millenials Lifestyle Phenomenon dan Store Atmosphere terhadap Buying Decision
Abstract
The purpose of this study was to determine the effect of store lifestyle on purchasing decisions. The research method in this study uses the type of sample included in the random sampling sample and by distributing questionnaires as many as 100 to consumers. The analysis technique used is multiple linear analysis techniques, and for hypothesis testing is a statistical test using simultaneous (f test). Based on the results of the F test the probability value sig 0,000 <0.1. In conclusion, life style (X1) and Store Atmosphere (X2) have a significant effect on purchasing decisions (Y).
Keywords: Purchasing Decisions, Lifestyle, Store Atmosphere
References
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Schiffman, L. G., Wisenblit J. L. (2015). Consumer Behavior, 11th Edition, Edinburgh: Pearson Education Limited
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Wijaya, D. N., Sunarti, S., Pangestuti, E. (2018). Pengaruh Gaya Hidup dan Motivasi Terhadap Keputusan Pembelian Survei (Survei pada Konsumen Starbucks, Kota Malang). Jurnal Administrasi Bisnis, 55(2), 75-83
Berman, B., Evans, R. J. (2011). Retailing Management. 11th edition, Boston: Pearson.
Cetakan Ke Dua. Yogyakarta: CAPS
Howe, N & Strauss, W. (2000). Millennials Rising. New York : Vintage Books
Jersey: Pearson Prentice Hall.
Kartika, D. M., Syahputra, S. (2017). Pengaruh Store Atmosphere terhadap Keputusan Pembelian Coffe Shop di Bandung. Jurnal Ekonomi, Manajemen & Bisnis Universitas Bina Sarana Informatika, 2(2), 162-171
Kotler, P., Armstrong, G. (2014). Principle of Marketing. 15th edition. New
Kotler, P., Keller, K. L. (2016). Marketing Management. 15th Edition, Person Education, Inc
Purnomo, A. K. (2017). Pengaruh Café Atmosphere terhadap Keputusan Pembelian Gen Y pada Old Bens Cafe. Jurnal Manajemen Maranatha, 16(2), 133-144
Schiffman, L. G., Wisenblit J. L. (2015). Consumer Behavior, 11th Edition, Edinburgh: Pearson Education Limited
Sunyoto, D. (2014). Dasar-Dasar Manajemen Pemasaran (Konsep, Strategi, dan Kasus). Cetakan ke-1. Yogyakarta: CAPS (Center for Academic Publishing Service)
Wijaya, D. N., Sunarti, S., Pangestuti, E. (2018). Pengaruh Gaya Hidup dan Motivasi Terhadap Keputusan Pembelian Survei (Survei pada Konsumen Starbucks, Kota Malang). Jurnal Administrasi Bisnis, 55(2), 75-83
Published
2019-12-31
Section
Articles
