Millenials Lifestyle Phenomenon dan Store Atmosphere terhadap Buying Decision

  • Sulastri Fazriah Universitas Muhammadiyah Sukabumi
  • Nor Norisanti Univesitas Muhammadiyah Sukabumi
  • Kokom Komariah Univesitas Muhammadiyah Sukabumi

Abstract

 The purpose of this study was to determine the effect of store lifestyle on purchasing decisions. The research method in this study uses the type of sample included in the random sampling sample and by distributing questionnaires as many as 100 to consumers. The analysis technique used is multiple linear analysis techniques, and for hypothesis testing is a statistical test using simultaneous (f test). Based on the results of the F test the probability value sig 0,000 <0.1. In conclusion, life style (X1) and Store Atmosphere (X2) have a significant effect on purchasing decisions (Y).

Keywords: Purchasing Decisions, Lifestyle, Store Atmosphere

References

Arif, M., Nurlaila, N., Lubis, F. A. (2018). Pengaruh Store Atmofer, Lokasi dan Gaya Hidup Terhadap Keputusan Pembelian Di Soban Café Medan. Skripsi. Universitas Islam Negeri Sulawesi Utara

Berman, B., Evans, R. J. (2011). Retailing Management. 11th edition, Boston: Pearson.
Cetakan Ke Dua. Yogyakarta: CAPS

Howe, N & Strauss, W. (2000). Millennials Rising. New York : Vintage Books
Jersey: Pearson Prentice Hall.

Kartika, D. M., Syahputra, S. (2017). Pengaruh Store Atmosphere terhadap Keputusan Pembelian Coffe Shop di Bandung. Jurnal Ekonomi, Manajemen & Bisnis Universitas Bina Sarana Informatika, 2(2), 162-171

Kotler, P., Armstrong, G. (2014). Principle of Marketing. 15th edition. New

Kotler, P., Keller, K. L. (2016). Marketing Management. 15th Edition, Person Education, Inc

Purnomo, A. K. (2017). Pengaruh Café Atmosphere terhadap Keputusan Pembelian Gen Y pada Old Bens Cafe. Jurnal Manajemen Maranatha, 16(2), 133-144

Schiffman, L. G., Wisenblit J. L. (2015). Consumer Behavior, 11th Edition, Edinburgh: Pearson Education Limited

Sunyoto, D. (2014). Dasar-Dasar Manajemen Pemasaran (Konsep, Strategi, dan Kasus). Cetakan ke-1. Yogyakarta: CAPS (Center for Academic Publishing Service)

Wijaya, D. N., Sunarti, S., Pangestuti, E. (2018). Pengaruh Gaya Hidup dan Motivasi Terhadap Keputusan Pembelian Survei (Survei pada Konsumen Starbucks, Kota Malang). Jurnal Administrasi Bisnis, 55(2), 75-83
Published
2019-12-31
How to Cite
Fazriah, S., Norisanti, N., & Komariah, K. (2019). Millenials Lifestyle Phenomenon dan Store Atmosphere terhadap Buying Decision. JOMB: Journal of Management and Bussines, 1(2), 344-355. https://doi.org/https://doi.org/10.31539/jomb.v1i2.748
Abstract viewed = 35 times
pdf downloaded = 46 times