Implementasi Aktivitas Komunikasi Pemasaran Digital Melalui Konten Media Sosial Museum Macan

Andi Nabila Maharani

doi:10.31539/jomb.v6i3.8180

Andi Nabila Maharani Faculty of Economics and Communication

DOI: https://doi.org/10.31539/jomb.v6i3.8180

Abstract

This research aims to find out how digital marketing communication activities are implemented through the MACAN museum's social media content. This research uses a qualitative approach with descriptive methods. The research results found that the MACAN Museum divides the main types of content uploaded on Instagram into two types, namely visitation content related to ongoing exhibitions at the MACAN Museum or for example a list of artists currently exhibiting there, what kind of works are currently being exhibited. displayed and secondly there is also educational content which emphasizes educational aspects and knowledge of fine arts and design to the public. The conclusion of this research is that all communication activities carried out by the MACAN Museum are with the main aim of continuing to explore potentials on how to invite visitors from all levels of society and from various economic strata to attend and enjoy the MACAN Museum.

Keywords: Communication Activities, Digital Content, Instagram, Social Media

References

Arikunto, S. (2016) Prosedur Penelitian Suatu Pendekatan Praktik. Jakarta: Rineka Cipta.

Assauri, S. (2018). Manajemen Pemasaran (Dasar, Konsep & Strategi). Jakarta: Rajagrafindo Persada.

Fimela.com. (2018, Desember 19). Tren Bisnis Anak Muda di Instragram Sepanjang Tahun 2018. Retrieved from Fimela.com: https://www.fimela.com/lifestyle-relationship/read/3840696/tren-bisnis- anak-muda-di-instragram-sepanjang-tahun-2018

Gamble, S. (2016). Visual Content Marketing Leveraging Infographics, Video, and Interactive Media to Attract and Engage Customers. Kanada: Willey.

Hootsuite. (2020). We Are Social: Indonesian Digital Report 2020. Jakarta: Hootsuite.

Katadata. (2020, Januari 22). 10 Provinsi dengan Jumlah Museum Terbanyak di Indonesia. Retrieved from Katadata Databoks: https://databoks.katadata.co.id/datapublish/2020/01/22/10-provinsi- dengan-jumlah-museum-terbanyak-di-indonesia

Kementerian Pendidikan dan Kebudayaan. (2020). Statistik Kebudayaan. Jakarta: Kementerian Pendidikan dan Kebudayaan.

Kotler, P., & Keller, K. L. (2019). Marketing Management. New Jersey: Pearson Education.
Kusnandar, V. B. (2021) Penetrasi Internet Indonesia Urutan ke-15 Di Asia Pada Tahun 2021, www.databoks.co.id. Available at: h ttps://databoks.katadata.co.id/datapublish/2021/07/12/penetrasi-internet- indonesia-urutan-ke-15-di-asia-pada-2021#.

Laksana, D., & Dharmayanti, D. (2018). Pengaruh Digital Marketing terhadap Organizational Performance dengan Intellectual Capital dan Perceived Quality sebagai Variabel Intervening pada Industri Hotel Bintang Empat di Jawa Timur. Jurnal Manajemen Pemasaran, 10-24.

Mulyana, D. (2017). Ilmu Komunikasi: Suatu Pengantar. Bandung: Remaja Rosdakarya.

Museum MACAN. (2021, June 28). @museummacan. Retrieved from Instagram: https://www.instagram.com/museummacan/

Museum MACAN. (2021, Juni 28). Koleksi. Retrieved from Facebook: https://www.facebook.com/MuseumMACAN/

Museum MACAN. (2021, May 1). Tentang Museum. Retrieved from Museum MACAN: https://www.museummacan.org/about

Plessis, C. d. (2017). The Role of Content Marketing in Social Media Content Communities. South African Journal of Information Management, 1-7.