Kebijakan Dividen terhadap Keputusan Investor dalam Membeli Saham Studi Kasus  PT United Tractors Tbk (UNTR)

Rendi Sukmawan; Damita Dhamayanti

doi:10.31539/jomb.v6i3.8808

Rendi Sukmawan Universitas Paramadina
Damita Dhamayanti Universitas Paramadina

DOI: https://doi.org/10.31539/jomb.v6i3.8808

Abstract

This research aims to determine the influence of dividend distribution policies on investors' decisions in buying shares of PT United Tractors Tbk (UNTR). The research method used is a literature review by analyzing secondary data in the form of the Financial Report of PT United Tractors Tbk (UNTR) for the period 1992-2023 which was published on the Indonesia Stock Exchange website. The research results show that the dividend distribution policy has a significant influence on investors' decisions to buy company shares. The conclusion is that a stable and sustainable dividend distribution policy can increase the attractiveness of shares for investors and encourage their decision to buy shares.

Keywords: Dividend Distribution Policy, Investor Decisions, Shares

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