Analisis Pengaruh Gaya Hidup, Literasi Keuangan dan Inklusi Keuangan terhadap Perilaku Keuangan  Generasi Z di Jawa Barat

Firly Amelya Hidayat; V. Santi Paramita

doi:10.31539/jomb.v6i3.8963

Firly Amelya Hidayat Universitas Jenderal Achmad Yani
V. Santi Paramita Universitas Jenderal Ahmad Yani

DOI: https://doi.org/10.31539/jomb.v6i3.8963

Abstract

This research aims to identify the influence of lifestyle, financial literacy and financial inclusion on the financial behavior of generation Z. This research method uses quantitative methods with a descriptive and associative approach with data analysis techniques using multiple regression. The population in this study is Generation Z residents who live in West Java, amounting to 11,886,058 million. The sample was determined using a simple random sampling technique with a sample size of 100 from 16 cities. The results of this research show that partially and simultaneously, lifestyle, financial literacy and financial inclusion have a positive influence on the financial behavior of generation Z. The implications of the results of this research direct that the promotion of a healthy, frugal and planned lifestyle with the support of financial literacy and financial inclusion needs to be carried out intensively use various social media.

Keywords: Lifestyle, Financial Inclusion, Financial Literacy, Financial Behavior

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