Orientasi Kewirausahaan terhadap Kinerja Bisnis UMKM Kampung Wisata Kreatif Cibaduyut
Abstract
This research aims to explore the influence of entrepreneurial orientation on business performance in Micro, Small and Medium Enterprises (MSMEs) in the Cibaduyut Creative Tourism Village. A descriptive quantitative approach was used to analyze 385 MSMEs in the footwear industry sector using purposive sampling techniques. Data was collected through distributing questionnaires using Google Form. The hypothesis was tested using Structural Equation Modeling - Partial Least Squares (SEM-PLS) via SmartPLS software. Data analysis includes construct validity, reliability, and bootstrapping analysis to test statistical significance. The research results show that the dimensions of innovativeness, risk taking, proactiveness, autonomy and competitive aggressiveness significantly influence the business performance of MSMEs in the Cibaduyut Creative Tourism Village. In conclusion, these findings provide valuable insight for stakeholders in improving MSME business performance, especially in the Cibaduyut Creative Tourism Village environment.
Keywords: Entrepreneurial Orientation, Business Performance, Creative Tourism Village
References
Ada Fenomena Usaha Sepatu Cibaduyut Berguguran, Gulung Tikar! (2021). CNBC. https://www.cnbcindonesia.com/news/20210927115527-4-279412/ada-fenomena-usaha-sepatu-cibaduyut-berguguran-gulung-tikar
Alvarez-Torres, F. J., Lopez-Torres, G. C., & Schiuma, G. (2019). Linking entrepreneurial orientation to SMEs’ performance: Implications for entrepreneurship universities. Management Decision, 57(12), 3364–3386. https://doi.org/10.1108/MD-11-2018-1234
Covin, J. G., & Wales, W. J. (2019). Crafting High-Impact Entrepreneurial Orientation Research: Some Suggested Guidelines. In Entrepreneurship: Theory and Practice (Vol. 43, Issue 1, pp. 3–18). https://doi.org/10.1177/1042258718773181
Hatammimi, J. (2019). Institutional entrepreneurship in the creative industry in an emerging market: a study of the fashion sector in Bandung, Indonesia. September. https://ethos.bl.uk/OrderDetails.do?uin=uk.bl.ethos.810585
Hatammimi, J., & Afanassieva, M. (2022). The Process of Creative Economy Development as An Institutional Work. Jurnal Manajemen Indonesia, 22(1), 114. https://doi.org/10.25124/jmi.v22i1.4289
Hatammimi, J., & Dita Purnama, S. (2022). Factors affecting prospective entrepreneurs to utilize e-marketplace. International Journal of Research in Business and Social Science (2147- 4478), 11(1), 01–11. https://doi.org/10.20525/ijrbs.v11i1.1573
Hatammimi, J., Krisnawati, A., Fariska, P., Octavia, D., & Prasetio, A. (2022). Menjadi Wirausaha Digital. Percetakan Diandra Hak.
Hatammimi, J., & Nurafifah, F. Z. (2023). Mengukur Pengenalan Peluang Berwirausaha Sebagai Dampak Pendidikan Kewirausahaan. INOBIS: Jurnal Inovasi Bisnis Dan Manajemen Indonesia, 6(4), 506–523. https://doi.org/10.31842/jurnalinobis.v6i4.294
Hatammimi, J., & Pradana, S. (2023). Examining The Product Innovation During Covid-19 Pandemic on Purchase Decision: A Study on Culinary Business in Indonesia. European International Conference on Industrial Engineering and Operations Management, 2559–2570. https://doi.org/10.46254/eu05.20220497
Hughes, M., & Morgan, R. E. (2007). Deconstructing the relationship between entrepreneurial orientation and business performance at the embryonic stage of firm growth. Industrial Marketing Management, 36(5), 651–661. https://doi.org/10.1016/j.indmarman.2006.04.003
Indriasari, D. P. (2023). Peran Inovasi Memediasi Orientasi Kewirausahaan Terhadap Kinerja Bisnis Pada Penjahit Pakaian Di Makassar. Economics and Digital Business Review, 4(2), 315–322. https://ojs.stieamkop.ac.id/index.php/ecotal/article/view/548%0Ahttps://ojs.stieamkop.ac.id/index.php/ecotal/article/download/548/349
Joseph F. Hair, et al. (2021). A Primer on Partial Least Squares Structural Equation Modeling (PLS-SEM) (3rd ed.). Sage Publications.
Ketchen, D., & Jeremy. (2016). Mastering Strategic Management. Mastering Strategic Management, 59–67. https://doi.org/10.24926/8668.1401
Kisah Perajin Sepatu Cibaduyut Bandung, Bangkit Berkat Jualan “Online” hingga Sulitnya Regenerasi Halaman all - Kompas.com. (2022). Kompas. https://bandung.kompas.com/read/2022/11/25/165558578/kisah-perajin-sepatu-cibaduyut-bandung-bangkit-berkat-jualan-online-hingga?page=all#page2
Kurniawan, E. (2019). Pengaruh Orientasi Kewirausahaan dan Orientasi Pasar Terhadap Kinerja Bisnis pada Wirausaha Kuliner di Kawasan dr. Mansyur Medan. https://repositori.usu.ac.id/handle/123456789/24078
Kusa, R., Duda, J., & Suder, M. (2021). Explaining SME performance with fsQCA: The role of entrepreneurial orientation, entrepreneur motivation, and opportunity perception. Journal of Innovation and Knowledge, 6(4), 234–245. https://doi.org/10.1016/j.jik.2021.06.001
Lumpkin, G. T., & Dess, G. G. (1996). Academy of Management Heview. Academy of Management Review, 21(1), 135–172.
Mengembalikan Marwah Sepatu Cibaduyut Ala Koku Footwear. (2023). IDN Times. https://jabar.idntimes.com/news/jabar/debbie-sutrisno/mengembalikan-marwah-sepatu-kulit-handmade-cibaduyut-ala-koku-footwear?page=all
Perajin Kulit Cibaduyut Kian Langka, Tergerus Pandemi Hingga Kesulitan Promosi | Republika Online. (2023). Republika Online. https://news.republika.co.id/berita//rrgpg2463/perajin-kulit-cibaduyut-kian-langka-tergerus-pandemi-hingga-kesulitan-promosi?
Perera, D. N., Nag, D., & Venkateswarlu, P. (2019). A Study on the Relationship of Entrepreneurial Orientation and Business Performance in the SMEs of Kurunegala District in Sri Lanka. Theoretical Economics Letters, 09(07), 2324–2336. https://doi.org/10.4236/tel.2019.97147
Prasetio, A., Krisnawati, A., Octavia, D., Hatammimi, J., Siregar, K., & Dudija, N. (2022). Usaha Mikro dan Kecil di Era Milenial.
Quinn, R. E., & Rohrbaugh, J. (1983). Spatial Model of Effectiveness Criteria: Towards a Competing Values Approach To Organizational Analysis. Management Science, 29(3), 363–377. https://doi.org/10.1287/mnsc.29.3.363
Ramadan, W., & Suheri, T. (2020). Identifikasi Pengaruh Sentra Industri Kreatif Sepatu Cibaduyut Terhadap Sosial dan Ekonomi Masyarakat Lokal (Studi KAsus: Kecamatan Bojongloa Kidul). Jurnal Wilayah Dan Kota, 07(02). https://doi.org/10.34010/jwk.v8i02.11285
Sellappan, P., & Shanmugam, K. (2020). Delineating entrepreneurial orientation efficacy on retailer’s business performance. Management Decision, 59(4), 858–876. https://doi.org/10.1108/MD-01-2019-0062
Strategi Pengrajin Sepatu di Cibaduyut yang Meredup Akibat Gempuran Produk Impor | Republika Online. (2022). Repbulika Ekonomi. https://ekonomi.republika.co.id/berita/rl45dk349/strategi-pengrajin-sepatu-di-cibaduyut-yang-meredup-akibat-gempuran-produk-impor
Wales, B. (2023, July). What is EO? | EO Research. https://www.entrepreneurialorientation.com/what-is-eo
Yuliani, R., & S, P. (2010). Pengaruh Masuknya Sepatu Kulit Impor Asal Cina Di Indonesia Terhadap Industri Sepatu Kulit Cibaduyut Terkait Pemberlakuan Asean-China Free Trade Area (Acfta). https://repository.unri.ac.id/handle/123456789/5158
Yuniarti, Y., & Raharja, S. J. (2016). Factor Analysis Of Footwear Industry Competitiveness Cibaduyut Bandung Yuyun Yuniarti Sam ’ Un Jaja Raharja Cibaduyut Kota Bandung. Jurnal AdBispreneur, 1(3), 243–250.
Zahra, S. A. (1991). Predictors and financial outcomes of corporate entrepreneurship: An exploratory study. Journal of Business Venturing, 6(4), 259–285. https://doi.org/10.1016/0883-9026(91)90019-A
Alvarez-Torres, F. J., Lopez-Torres, G. C., & Schiuma, G. (2019). Linking entrepreneurial orientation to SMEs’ performance: Implications for entrepreneurship universities. Management Decision, 57(12), 3364–3386. https://doi.org/10.1108/MD-11-2018-1234
Covin, J. G., & Wales, W. J. (2019). Crafting High-Impact Entrepreneurial Orientation Research: Some Suggested Guidelines. In Entrepreneurship: Theory and Practice (Vol. 43, Issue 1, pp. 3–18). https://doi.org/10.1177/1042258718773181
Hatammimi, J. (2019). Institutional entrepreneurship in the creative industry in an emerging market: a study of the fashion sector in Bandung, Indonesia. September. https://ethos.bl.uk/OrderDetails.do?uin=uk.bl.ethos.810585
Hatammimi, J., & Afanassieva, M. (2022). The Process of Creative Economy Development as An Institutional Work. Jurnal Manajemen Indonesia, 22(1), 114. https://doi.org/10.25124/jmi.v22i1.4289
Hatammimi, J., & Dita Purnama, S. (2022). Factors affecting prospective entrepreneurs to utilize e-marketplace. International Journal of Research in Business and Social Science (2147- 4478), 11(1), 01–11. https://doi.org/10.20525/ijrbs.v11i1.1573
Hatammimi, J., Krisnawati, A., Fariska, P., Octavia, D., & Prasetio, A. (2022). Menjadi Wirausaha Digital. Percetakan Diandra Hak.
Hatammimi, J., & Nurafifah, F. Z. (2023). Mengukur Pengenalan Peluang Berwirausaha Sebagai Dampak Pendidikan Kewirausahaan. INOBIS: Jurnal Inovasi Bisnis Dan Manajemen Indonesia, 6(4), 506–523. https://doi.org/10.31842/jurnalinobis.v6i4.294
Hatammimi, J., & Pradana, S. (2023). Examining The Product Innovation During Covid-19 Pandemic on Purchase Decision: A Study on Culinary Business in Indonesia. European International Conference on Industrial Engineering and Operations Management, 2559–2570. https://doi.org/10.46254/eu05.20220497
Hughes, M., & Morgan, R. E. (2007). Deconstructing the relationship between entrepreneurial orientation and business performance at the embryonic stage of firm growth. Industrial Marketing Management, 36(5), 651–661. https://doi.org/10.1016/j.indmarman.2006.04.003
Indriasari, D. P. (2023). Peran Inovasi Memediasi Orientasi Kewirausahaan Terhadap Kinerja Bisnis Pada Penjahit Pakaian Di Makassar. Economics and Digital Business Review, 4(2), 315–322. https://ojs.stieamkop.ac.id/index.php/ecotal/article/view/548%0Ahttps://ojs.stieamkop.ac.id/index.php/ecotal/article/download/548/349
Joseph F. Hair, et al. (2021). A Primer on Partial Least Squares Structural Equation Modeling (PLS-SEM) (3rd ed.). Sage Publications.
Ketchen, D., & Jeremy. (2016). Mastering Strategic Management. Mastering Strategic Management, 59–67. https://doi.org/10.24926/8668.1401
Kisah Perajin Sepatu Cibaduyut Bandung, Bangkit Berkat Jualan “Online” hingga Sulitnya Regenerasi Halaman all - Kompas.com. (2022). Kompas. https://bandung.kompas.com/read/2022/11/25/165558578/kisah-perajin-sepatu-cibaduyut-bandung-bangkit-berkat-jualan-online-hingga?page=all#page2
Kurniawan, E. (2019). Pengaruh Orientasi Kewirausahaan dan Orientasi Pasar Terhadap Kinerja Bisnis pada Wirausaha Kuliner di Kawasan dr. Mansyur Medan. https://repositori.usu.ac.id/handle/123456789/24078
Kusa, R., Duda, J., & Suder, M. (2021). Explaining SME performance with fsQCA: The role of entrepreneurial orientation, entrepreneur motivation, and opportunity perception. Journal of Innovation and Knowledge, 6(4), 234–245. https://doi.org/10.1016/j.jik.2021.06.001
Lumpkin, G. T., & Dess, G. G. (1996). Academy of Management Heview. Academy of Management Review, 21(1), 135–172.
Mengembalikan Marwah Sepatu Cibaduyut Ala Koku Footwear. (2023). IDN Times. https://jabar.idntimes.com/news/jabar/debbie-sutrisno/mengembalikan-marwah-sepatu-kulit-handmade-cibaduyut-ala-koku-footwear?page=all
Perajin Kulit Cibaduyut Kian Langka, Tergerus Pandemi Hingga Kesulitan Promosi | Republika Online. (2023). Republika Online. https://news.republika.co.id/berita//rrgpg2463/perajin-kulit-cibaduyut-kian-langka-tergerus-pandemi-hingga-kesulitan-promosi?
Perera, D. N., Nag, D., & Venkateswarlu, P. (2019). A Study on the Relationship of Entrepreneurial Orientation and Business Performance in the SMEs of Kurunegala District in Sri Lanka. Theoretical Economics Letters, 09(07), 2324–2336. https://doi.org/10.4236/tel.2019.97147
Prasetio, A., Krisnawati, A., Octavia, D., Hatammimi, J., Siregar, K., & Dudija, N. (2022). Usaha Mikro dan Kecil di Era Milenial.
Quinn, R. E., & Rohrbaugh, J. (1983). Spatial Model of Effectiveness Criteria: Towards a Competing Values Approach To Organizational Analysis. Management Science, 29(3), 363–377. https://doi.org/10.1287/mnsc.29.3.363
Ramadan, W., & Suheri, T. (2020). Identifikasi Pengaruh Sentra Industri Kreatif Sepatu Cibaduyut Terhadap Sosial dan Ekonomi Masyarakat Lokal (Studi KAsus: Kecamatan Bojongloa Kidul). Jurnal Wilayah Dan Kota, 07(02). https://doi.org/10.34010/jwk.v8i02.11285
Sellappan, P., & Shanmugam, K. (2020). Delineating entrepreneurial orientation efficacy on retailer’s business performance. Management Decision, 59(4), 858–876. https://doi.org/10.1108/MD-01-2019-0062
Strategi Pengrajin Sepatu di Cibaduyut yang Meredup Akibat Gempuran Produk Impor | Republika Online. (2022). Repbulika Ekonomi. https://ekonomi.republika.co.id/berita/rl45dk349/strategi-pengrajin-sepatu-di-cibaduyut-yang-meredup-akibat-gempuran-produk-impor
Wales, B. (2023, July). What is EO? | EO Research. https://www.entrepreneurialorientation.com/what-is-eo
Yuliani, R., & S, P. (2010). Pengaruh Masuknya Sepatu Kulit Impor Asal Cina Di Indonesia Terhadap Industri Sepatu Kulit Cibaduyut Terkait Pemberlakuan Asean-China Free Trade Area (Acfta). https://repository.unri.ac.id/handle/123456789/5158
Yuniarti, Y., & Raharja, S. J. (2016). Factor Analysis Of Footwear Industry Competitiveness Cibaduyut Bandung Yuyun Yuniarti Sam ’ Un Jaja Raharja Cibaduyut Kota Bandung. Jurnal AdBispreneur, 1(3), 243–250.
Zahra, S. A. (1991). Predictors and financial outcomes of corporate entrepreneurship: An exploratory study. Journal of Business Venturing, 6(4), 259–285. https://doi.org/10.1016/0883-9026(91)90019-A
Published
2024-06-11
Section
Articles
Copyright (c) 2024 Pamela Felita Fuad, Jurry Hatammimi
This work is licensed under a Creative Commons Attribution-NonCommercial 4.0 International License.
