Journal of Management and Bussines (JOMB)

Preferensi Konsumen berdasarkan Usia, Pendidikan dan Jenis Kelamin terhadap Kopi Aren Rasa Wine Non Alkohol di Coffee Shop Jabu Hela Medan

2024-11-25T04:08:04+00:00

This study aims to determine the effect of age, education, gender on the interest in drinking non-alcoholic wine flavoured Aren Coffee at Jabu Hela Coffee Shop Medan, both together and individually. A quantitative approach was used in compiling this research. Data analysis was arranged with multiple linear analysis. The research shows the results partially from the influence of age, education, gender, influence the interest in drinking nonalcoholic wine flavoured palm coffee at Coffee Shop Jabu Hela Medan. Simultaneously there is an influence of age, education, gender on the interest in drinking nonalcoholic wine-flavoured palm coffee at Coffee Shop Jabu Hela Medan. The value of determination in the coefficient obtained is 0.371 which means that Age, Education, Gender on Interest in Drinking Nonalcoholic Wine Flavoured Aren Coffee at Coffee Shop Jabu Hela Medan is 37.1% and the remaining 62.9% is explained by other variables that are not analysed outside of this study.

Keywords : Age, Education, Gender, Interests

Implementasi Marketing Mix 7P. Studi Kasus pada Klinik Universitas Brawijaya

2024-12-03T09:44:47+00:00

This study aims to analyze the implementation of the Marketing Mix 7P strategy at Universitas Brawijaya Clinic (Klinik UB) to enhance competitiveness and patient satisfaction. The strategy encompasses the elements of Product, Price, Place, Promotion, People, Process, and Physical Evidence, applied holistically to create an optimal service experience. The research employs a qualitative descriptive method through in-depth interviews and direct observation. The results indicate that Klinik UB successfully integrates the Marketing Mix 7P elements to expand service accessibility, improve service quality, and strengthen patient trust. This study provides insights into the importance of comprehensive marketing strategies in addressing competition in the healthcare sector.

Keywords: Marketing Mix 7P, Marketing Strategy, Patient Satisfaction, Healthcare Clinic, Competitiveness

Pengaruh Store Atmosphere, Kualitas Produk dan Kualitas Pelayanan terhadap Keputusan Pembelian Konsumen pada PT. Pasar Swalayan Maju Bersama Medan

2024-12-12T09:56:04+00:00

PT. Pasar Swalayan Maju Bersama is part of the Maju Bersama Group which has 14 stores spread across various areas in the city of Medan. Based on the results of observations, researchers found a decrease in the number of consumers making purchases each year. As a result, stores that were previously crowded with visitors now look deserted. This phenomenon is caused by several factors, including store atmosphere, product quality, and service quality. The population in this study were all consumers who made purchases at the company during 2022, but the exact number is unknown. Therefore, researchers used the Lemeshow formula to determine the sample, and obtained 96 respondents. The sampling technique used was accidental sampling, where respondents were selected randomly. The results of the study showed that store atmosphere had a positive and significant effect on purchasing decisions, as well as product quality and service quality. Overall, store atmosphere, product quality, and service quality simultaneously had a significant effect on purchasing decisions

Keywords: Product Quality, Service Quality, Purchase Decision, Store Atmosphere

Pengaruh Penerapan Green Accounting, dan Audit Internal terhadap Kinerja Perusahaan (Studi pada Perusahaan Pertambangan yang terdaftar di Bei 2020-2023)

2024-12-12T10:19:33+00:00

This study aims to examine the impact of Green Accounting implementation and the role of internal audits on corporate performance, specifically focusing on mining companies listed during the 2020-2023 period. Using a purposive sampling method, the study analyzes 140 observations derived from 35 companies. This approach effectively explores information related to the disclosure of the GRI Index in sustainability reports and the background of internal audits as stated in companies' annual reports. Corporate performance is measured using Return on Assets (ROA) as the primary indicator. The analysis method applied is quantitative. The findings reveal that Green Accounting has a significant positive impact on ROA. Meanwhile, the impact of internal audits on ROA is positive but not statistically significant. Overall, the analysis of the effects of Green Accounting and internal audits on ROA indicates a significantly positive relationship. This study seeks to explore how Green Accounting practices and the role of internal audits with an accounting background influence corporate financial performance through the examination of financial reports.

Keywords: Corporate Performance, Green Accounting, Internal Audit

Social Media Marketing pada Etienne Space

2024-12-12T10:41:03+00:00

This research aims to analyze the implementation of Etienne Space's social media marketing and its impact on increasing engagement on Instagram and TikTok social media accounts. The method used in this research uses a qualitative approach. The results showed that the implementation of marketing strategies with 4C digital business communication elements (Context, Communication, Collaboration, and Connection) through content marketing and influencer marketing strategies that implement by using narratives that focus on virality, collaboration with local influencers, and personal interaction through comment responses and direct messages had a significant impact in increasing audience engagement and interest. The implementation of this strategy also succeeded in creating an Electronic Word-of-Mouth (eWOM) effect, which supported the visibility of Etienne Space and encouraged the growth of new customers. Etienne Space's implementation of social media marketing strategies has been successful in increasing brand visibility and engagement, which has resulted in business growth.

Keywords: Context, Communication, Collaboration, Social Media Marketing

Analisis Repurchase Intention pada Produk Local Brand Erigo berdasarkan Theory of Planned Behavior dan Customer Value dengan Customer Satisfaction sebagai Variabel Intervening

2024-12-21T03:53:44+00:00

This research aims to determine the influence of Subjective Norms (X1) and Customer Value (X2) on Repurchase Intention (Y) through Customer Satisfaction (Z) as an intervening variable among Erigo brand customers on Shopee. This type of research is quantitative, using Judgment Sampling or purposive sampling for sampling techniques, and data collection is conducted through surveys using questionnaires. The results show that subjective norms have a significant role in influencing repurchase intention. Customer value positively influences repurchase intention. Subjective norms positively affect customer satisfaction. Customer value has a positive impact on customer satisfaction. Customer satisfaction positively affects repurchase intention. In conclusion, customer satisfaction is able to mediate the variables of customer value and subjective norms with repurchase intention for the Erigo brand on Shopee.

Keywords: Subjectiver norms, Customer Value, Repurchase Intention, Customer Satisfactio