Journal of Management and Bussines (JOMB)

Preferensi Konsumen berdasarkan Usia, Pendidikan dan Jenis Kelamin terhadap Kopi Aren Rasa Wine Non Alkohol di Coffee Shop Jabu Hela Medan

2024-11-25T04:08:04+00:00

This study aims to determine the effect of age, education, gender on the interest in drinking non-alcoholic wine flavoured Aren Coffee at Jabu Hela Coffee Shop Medan, both together and individually. A quantitative approach was used in compiling this research. Data analysis was arranged with multiple linear analysis. The research shows the results partially from the influence of age, education, gender, influence the interest in drinking nonalcoholic wine flavoured palm coffee at Coffee Shop Jabu Hela Medan. Simultaneously there is an influence of age, education, gender on the interest in drinking nonalcoholic wine-flavoured palm coffee at Coffee Shop Jabu Hela Medan. The value of determination in the coefficient obtained is 0.371 which means that Age, Education, Gender on Interest in Drinking Nonalcoholic Wine Flavoured Aren Coffee at Coffee Shop Jabu Hela Medan is 37.1% and the remaining 62.9% is explained by other variables that are not analysed outside of this study.

Keywords : Age, Education, Gender, Interests

Implementasi Marketing Mix 7P. Studi Kasus pada Klinik Universitas Brawijaya

2024-12-03T09:44:47+00:00

This study aims to analyze the implementation of the Marketing Mix 7P strategy at Universitas Brawijaya Clinic (Klinik UB) to enhance competitiveness and patient satisfaction. The strategy encompasses the elements of Product, Price, Place, Promotion, People, Process, and Physical Evidence, applied holistically to create an optimal service experience. The research employs a qualitative descriptive method through in-depth interviews and direct observation. The results indicate that Klinik UB successfully integrates the Marketing Mix 7P elements to expand service accessibility, improve service quality, and strengthen patient trust. This study provides insights into the importance of comprehensive marketing strategies in addressing competition in the healthcare sector.

Keywords: Marketing Mix 7P, Marketing Strategy, Patient Satisfaction, Healthcare Clinic, Competitiveness

Pengaruh Store Atmosphere, Kualitas Produk dan Kualitas Pelayanan terhadap Keputusan Pembelian Konsumen pada PT. Pasar Swalayan Maju Bersama Medan

2024-12-12T09:56:04+00:00

PT. Pasar Swalayan Maju Bersama is part of the Maju Bersama Group which has 14 stores spread across various areas in the city of Medan. Based on the results of observations, researchers found a decrease in the number of consumers making purchases each year. As a result, stores that were previously crowded with visitors now look deserted. This phenomenon is caused by several factors, including store atmosphere, product quality, and service quality. The population in this study were all consumers who made purchases at the company during 2022, but the exact number is unknown. Therefore, researchers used the Lemeshow formula to determine the sample, and obtained 96 respondents. The sampling technique used was accidental sampling, where respondents were selected randomly. The results of the study showed that store atmosphere had a positive and significant effect on purchasing decisions, as well as product quality and service quality. Overall, store atmosphere, product quality, and service quality simultaneously had a significant effect on purchasing decisions

Keywords: Product Quality, Service Quality, Purchase Decision, Store Atmosphere

Pengaruh Penerapan Green Accounting, dan Audit Internal terhadap Kinerja Perusahaan (Studi pada Perusahaan Pertambangan yang terdaftar di Bei 2020-2023)

2024-12-12T10:19:33+00:00

This study aims to examine the impact of Green Accounting implementation and the role of internal audits on corporate performance, specifically focusing on mining companies listed during the 2020-2023 period. Using a purposive sampling method, the study analyzes 140 observations derived from 35 companies. This approach effectively explores information related to the disclosure of the GRI Index in sustainability reports and the background of internal audits as stated in companies' annual reports. Corporate performance is measured using Return on Assets (ROA) as the primary indicator. The analysis method applied is quantitative. The findings reveal that Green Accounting has a significant positive impact on ROA. Meanwhile, the impact of internal audits on ROA is positive but not statistically significant. Overall, the analysis of the effects of Green Accounting and internal audits on ROA indicates a significantly positive relationship. This study seeks to explore how Green Accounting practices and the role of internal audits with an accounting background influence corporate financial performance through the examination of financial reports.

Keywords: Corporate Performance, Green Accounting, Internal Audit

Social Media Marketing pada Etienne Space

2024-12-12T10:41:03+00:00

This research aims to analyze the implementation of Etienne Space's social media marketing and its impact on increasing engagement on Instagram and TikTok social media accounts. The method used in this research uses a qualitative approach. The results showed that the implementation of marketing strategies with 4C digital business communication elements (Context, Communication, Collaboration, and Connection) through content marketing and influencer marketing strategies that implement by using narratives that focus on virality, collaboration with local influencers, and personal interaction through comment responses and direct messages had a significant impact in increasing audience engagement and interest. The implementation of this strategy also succeeded in creating an Electronic Word-of-Mouth (eWOM) effect, which supported the visibility of Etienne Space and encouraged the growth of new customers. Etienne Space's implementation of social media marketing strategies has been successful in increasing brand visibility and engagement, which has resulted in business growth.

Keywords: Context, Communication, Collaboration, Social Media Marketing

Analisis Repurchase Intention pada Produk Local Brand Erigo berdasarkan Theory of Planned Behavior dan Customer Value dengan Customer Satisfaction sebagai Variabel Intervening

2024-12-21T03:53:44+00:00

This research aims to determine the influence of Subjective Norms (X1) and Customer Value (X2) on Repurchase Intention (Y) through Customer Satisfaction (Z) as an intervening variable among Erigo brand customers on Shopee. This type of research is quantitative, using Judgment Sampling or purposive sampling for sampling techniques, and data collection is conducted through surveys using questionnaires. The results show that subjective norms have a significant role in influencing repurchase intention. Customer value positively influences repurchase intention. Subjective norms positively affect customer satisfaction. Customer value has a positive impact on customer satisfaction. Customer satisfaction positively affects repurchase intention. In conclusion, customer satisfaction is able to mediate the variables of customer value and subjective norms with repurchase intention for the Erigo brand on Shopee.

Keywords: Subjectiver norms, Customer Value, Repurchase Intention, Customer Satisfactio

Determinant of Transfer Pricing Practices for Property and Real Estate Companies Listed on The Indonesia Stock Exchange period 2020-2022

2025-01-15T03:01:56+00:00

This study aims to examine the effect of the Audit Committee, Audit Quality, Firm Size and Profitability on Transfer Pricing (Case Study on Companies Listed on the Indonesia Stock Exchange, Property and Real Estate Sub-Sector, 2020-2022 Period). The researcher used a quantitative research method. The population used in this study was 91 Property and Real Estate companies and a sample of 15 Property and Real Estate companies with a total of 45 observations. The data analysis technique used multiple linear regression analysis with SPSS version 27. The results of the study showed that. The Audit Committee has a positive and significant effect on Transfer Pricing on. Audit Quality, Firm Size and Profitability do not affect Transfer Pricing in Companies Listed on the Indonesia Stock Exchange, Property and Real Estate Sub-Sector, 2020-2022 Period. Conclusion, the Audit Committee is an important factor in influencing decisions related to Transfer Pricing in Property and Real Estate sub-sector companies.

Keywords: Firm Size, Profitability, Audit Committee, Audit Quality, Transfer Pricing

Pengaruh Promosi, Potongan Harga dan Gratis Ongkir terhadap Perilaku Konsumtif mahasiswa pada Marketplace Shopee

2025-01-21T03:03:27+00:00

This study aims to analyze the effect of promotions, discounts, and free shipping on the consumer behavior of students of the Faculty of Economics, Universitas Prima Indonesia. The study was conducted in Medan, North Sumatra, from February to April 2024 using a quantitative method with a causal approach. The sampling technique used the Lemeshow method with accidental sampling, producing a sample based on a maximum estimate of 50% and an error rate of 10%. Primary data were collected through a survey using a questionnaire and analyzed using validity, reliability, and multiple linear regression tests. The results of the classical assumption test showed that the data were normally distributed, there was no multicollinearity, and met the homoscedasticity assumption. Descriptive statistical analysis describes that the variables of promotions, discounts, free shipping, and consumer behavior have average values that are relevant to the research hypothesis. The results of multiple linear regression indicate that promotions, discounts, and free shipping have a significant effect on consumer behavior partially and simultaneously, as shown by the t-test and F-test with a significance level of 5%. The coefficient of determination (Adjusted R²) shows that the independent variables are able to explain variations in consumer behavior adequately.

Keywords: Free Shipping, Consumer Behavior, Promotion, Discounts, Shopee

Determinan Penggunaan E-Wallet dengan Pendekatan Unified Theory of Acceptance and Use of Technology (UTAUT)

2025-01-15T03:15:46+00:00

This study aims to examine the influence of performance expectancy, effort expectancy, and social influence on behavioral intention, as well as the influence of facilitating conditions and behavioral intention on use behavior of e-wallet. The research method used is a quantitative approach with the use of a questionnaire distributed to 275 respondents to obtain more accurate data analysis results. Data analysis is conducted using Smart-PLS (Partial Least Squares) through testing the outer model, inner model, and hypothesis testing. The results show that performance expectancy, effort expectancy, and social influence have an effect on behavioral intention, as well as facilitating conditions and behavioral intention affecting use behavior. In conclusion, based on the existing determinant variables, all of them have an influence on the intention and use of e-wallets as digital payment technology.

Keywords: Keywords: Behavioral Intention, Digital Payment, E-Wallet, Use Behavior, UTAUT

Corporate Social Responsibility sebagai Daya Tarik Organisasi bagi Calon Karyawan

2025-01-15T03:36:56+00:00

Corporate Social Responsibility (CSR) has become an essential element in attracting prospective employees in the modern era. This study aims to understand how CSR practices influence the decisions of job candidates in selecting an organization as a place of work. The results show that strong CSR programs can significantly contribute to enhancing the organization's reputation, especially in the eyes of individuals whose values align with the company's social vision. CSR is seen not only as a marketing tool but also as a tangible expression of the organization's commitment to social and environmental sustainability. These findings suggest that prospective employees are more attracted to companies that demonstrate consistent and relevant social responsibility. Therefore, this study offers valuable insights for organizations in designing effective CSR strategies to strengthen their appeal in the labor market. With the increasing awareness of the importance of sustainability, CSR can serve as a strategic tool to attract top talent while building stronger relationships with potential employees. This research uses a literature study method by analyzing various relevant scholarly references to explore the role of CSR as an organizational attraction and the company's reputation in the eyes of prospective employees. The findings indicate that good CSR policies can enhance the company's image as an ethical, attractive, and sustainability-oriented organization.

Keywords : Corporate Social Responsibility, Prospective Employees, Organizational Attractiveness, Corporate Reputation

Meningkatkan Customer Engagement melalui Brand Image dan Content Visual: Perspektif pengguna DNVB di Indonesia

2025-01-15T03:54:52+00:00

This study aims to analyze the influence of Brand Image (BI), Interest Audience (IA), and Content Visual (CV) on Customer Engagement (CE) among Digitally Native Vertical Brands (DNVB) users in Indonesia. 286 samples were used in this study. The results of this study indicate that BI has a significant positive influence on CV, indicating that a good brand image contributes to a positive perception of the quality of visual content. In addition, IA also has a significant effect on CE, indicating that content that is relevant to the audience's interests can increase their engagement. The results of the analysis show that CV has a positive effect on CE, indicating that attractive visual content can encourage user interaction. This study also found an indirect effect of BI through CV and IA on CE, indicating that brand image not only has a direct impact but also through increasing audience interest and the quality of visual content. In conclusion, this study emphasizes the importance of managing brand image and presenting high-quality visual content in increasing customer engagement in today's digital era. Therefore, DNVB companies are advised to continue to improve the quality of visual content and ensure that content matches audience interests to build stronger relationships with consumers.

Keywords: Brand Image, Content Visual, Interest Audience

Pengaruh Kualitas Pelayanan dan Kepuasan Pelanggan terhadap Loyalitas Pelanggan pada Rumah Makan RC21 Seafood Lahat (Studi Kasus)

2025-01-15T04:15:39+00:00

The objectives of this to determine the influence of service quality on customer loyalty at the Balaiyasa Lahat Employee Cooperative, to determine the influence of customer satisfaction on customer loyalty at the Balaiyasa Lahat Employee Cooperative and to determine the influence of service quality and customer satisfaction together on customer loyalty at Balaiyasa Lahat Employee Cooperative. The sample for this research is the customers of the Balaiyasa Lahat Employee Cooperative, totaling 75 people. This research uses quantitative research, using data sources including: primary data, secondary data, population and sample. The data collection methods used were: observation, interviews and distributing questionnaires to a number of respondents. As well as using validity and reliability measuring instruments, prerequisite analysis tests, then using data analysis methods using multiple regression analysis, hypothesis testing in the form of t tests and F tests, as well as correlation coefficients and coefficients of determination. Data analysis in this research used SPSS 23.0. From the results of this research, it can be seen partially with the t test that the service quality variable with t calculated > from t table or 13.873 > 2.000, is rejected, accepted, this shows that there is a significant influence between the service quality variable and the customer loyalty variable. And the customer satisfaction variable with t count > from t table or 11.133 > 2.000, then it is rejected, accepted, this shows that there is a significant influence between the customer satisfaction variable and the customer loyalty variable.

Keywords: Service Quality, Customer Satisfaction, Customer Loyalty

Inovasi Platform Integrasi Belanja Pemerintah melalui Digipay “Pemberdayaan UMKM Perspektif New Public Governance”

2025-01-15T04:34:35+00:00

This study aims to analyze the effectiveness of Digipay in improving the efficiency, transparency, and accountability of state spending management, as well as evaluating its role in the transformation of digital-based public governance involving the concept of New Public Governance. This study uses a qualitative methodology based on secondary data to analyze the implementation of the Digital Payment (Digipay) platform by the Ministry of Finance in government spending. The results of the study show that the implementation of Digipay has received a positive response from various parties, with significant transaction values since its initial implementation in 2021. Digipay promotes public innovation through governance transformation that includes the concept of co-production, hybrid organizations, key competencies, accountability, and operational evaluation based on the New Public Governance approach. Sipmulan, Digipay is an effective innovation in strengthening the digital economy, supporting bureaucratic efficiency, and increasing regional economic competitiveness. Continuous support from the government, banking, and the community is needed to optimize the implementation and expand the benefits of this system.

Keywords: Innovation, Public Services, New Public Governance

Pengukuran Tingkat Penerimaan Pengguna Mobile Banking menggunakan Unified Theory of Acceptance and Use of Technology (UTAUT)

2025-01-16T06:52:35+00:00

This study aims to determine and analyze the influence of performance expectations, effort expectations, and social influences on behavioral intentions to use mobile banking, as well as to determine and analyze the influence of facilitating conditions and behavioral intentions on mobile banking behavior. This study uses a quantitative research method with primary data collection. The data collection technique uses a questionnaire. The research data were analyzed using Partial Least Square (PLS) and then processed using SmartPLS 4.0 software. The results of this study indicate that behavioral intentions to use mobile banking are influenced by performance expectations, effort expectations, and social influences, while mobile banking behavior is influenced by facilitating conditions and behavioral intentions. Furthermore, behavioral intentions can mediate the relationship between performance expectations, effort expectations, and social influences on usage behavior. In conclusion, this study is expected to be used by financial technology service providers to develop more effective strategies so that they can help provide features and services that suit user needs.

Keywords: Mobile Banking, Behavioral Intentions, Usage Behavior, UTAUT

Pembuatan E-Modul Usaha dan Energi Berbasis Pemecahan Masalah

2025-01-20T05:23:04+00:00

This study aims to determine the validity of the design and results of the design of e-modules. problem solving based on business and energy. This study is the creation of electronic modules of business and energy based on problem solving validated by 1 media expert to evaluate the appearance and suitability of the module, then 1 Theory expert to evaluate the depth of the content of the e-module designed by Lecturers at the State University of Medan. The instruments used in this study were questionnaires, media expert validation and material expert questionnaire validation. The results obtained from the aspect of the designed validity of the input of media experts obtained an average score of 88.3% in the very feasible category and for the evaluation of Theory experts the average value was 90.5% in the very feasible category. Based on the results of the study, it was concluded that the e-module of business and energy based on problem solving was valid.

Keywords: E-Business Module, Energy, Problem Solving