Journal of Management and Bussines (JOMB)

Kualitas Produk, Kualitas Pelayanan dan Lokasi terhadap Keputusan Pembelian di Gramedia Mall Central Park

Wed, 08 May 2024 16:33:56 +0000

This research aims to evaluate retail performance using sales turnover as a benchmark, with a focus on Gramedia Mall Central Park, which is part of the Gramedia Store network. This research also aims to determine the influence of the variables studied, namely product quality, service quality and location on purchasing decisions. The research design uses a causal quantitative method using an instrument in the form of a questionnaire. This questionnaire was distributed to 105 respondents to obtain more accurate data analysis results. Data analysis was carried out using Smart-PLS (Partial Least Square) through testing the outer model, inner model and hypothesis testing. The research results show that product quality has a significant influence on purchasing decisions, as does service quality and location. The conclusion is that retail performance, especially Gramedia Mall Central Park, can be assessed from the development of sales turnover. Additionally, product quality, service quality, and location play an important role in shaping customer purchasing decisions. Therefore, attention to these factors can improve overall retail performance.

Keywords: Product Quality, Service Quality, Purchasing Decisions, Location

Gen Z Investor Behavior: Analyzing the Influence of Sustainable Investment Practices, Financial Education, and Risk Tolerance in Indonesia

Loso Judijanto, Eva Yuniarti Utami, Ade Onny Siagian — Thu, 09 May 2024 03:16:24 +0000

This research analyzes G Z's investment behavior in Indonesia with a focus on sustainable investment practices, financial education and risk tolerance. The research methods used include online surveys and in-depth interviews with a representative sample of Gen Z in Indonesia. The research results show that most Gen Z tend to choose sustainable investments that align with their values, although varying levels of financial literacy influence their understanding of investment products. Additionally, Gen Z individuals' risk tolerance is influenced by their personal experiences, level of education, and social environmental influences. In conclusion, this research provides a holistic picture of the complex interactions between sustainable investment practices, financial literacy, and risk tolerance in the context of Gen Z in Indonesia. Practical implications of these findings are also presented to help stakeholders in the world of finance understand and respond to investment behavior that is increasingly relevant for future generations.

Keywords: Financial Education, Gen Z Investment Behavior, Sustainable Investment Practices, Risk Tolerance

Dampak Beban Kerja, Stres Kerja dan Time Management terhadap Work Life Balance Mahasiswa yang Bekerja pada kelas DLC Universitas Stikubank Semarang

Widya Dwi Hapsari, Kis Indriyaningrum — Sat, 11 May 2024 15:32:43 +0000

This research aims to examine the influence of workload, work stress, and time management on the work-life balance of students working in the DLC class at Stikubank University, Semarang. The sampling method was carried out using a saturated sample method for students from the Faculty of Economics and Business in the DLC Class of 2020. The results of the study showed that workload had a positive and significant influence on work-life balance, while work stress did not have a significant influence on work-life balance. . Apart from that, time management has also been proven to have a positive and significant influence on work-life balance. In conclusion, this research highlights the importance of workload management and time management in achieving balance between work life and personal life for students who work in the DLC classroom environment.

Keywords: Workload, Work Life Balance, Time Management, Work Stress

Kualitas Produk, Citra Merek dan Electronic Word of Mouth terhadap Keputuusan Pembelian Produk EigerKualitas Produk, Citra Merek dan Electronic Word of Mouth terhadap Keputuusan Pembelian Produk Eiger

Agil Riroj Abdul Rohman, Agus Budi Santosa — Sat, 11 May 2024 15:41:03 +0000

This research aims to determine the influence of Product Quality (Variable X1), Brand Image (Variable X2) and Electronic Word of Mouth (Variable X3) on purchasing decisions for Eiger products. The method used in this research is quantitative methods. The data collection technique used by researchers in this research is using primary data obtained through distributing questionnaires and literature study. Data analysis techniques start from data preparation, data tabulation to the testing stage. Based on the results of research calculations, multiple linear regression analysis. The coefficient of determination (R2) value can be obtained from the variables product quality (X1), brand image (X2) and electronic word of mouth (X3) which influence 77.2% (0.772) of the product decision (Y), the remaining 22.8 % influenced by other factors outside this research. In conclusion, product quality and brand image have a positive and significant effect on purchasing decisions, while electronic word of mouth has no effect on purchasing decisions

Keywords: Brand Image, Electronic Word Of Mouth, Product Quality

Dampak Kesiapan Perubahan Mempengaruhi Kualitas Sumber Daya Manusia dan Perilaku Inovatif terhadap Kinerja

Inra Kelana Bayu — Sat, 11 May 2024 16:20:12 +0000

This research aims to investigate the influence of HR and Innovative Behavior on employee performance through Readiness for Change. The research method used is a quantitative descriptive method. The research results show that HR Quality and Innovative Behavior have a positive and significant influence on employee performance, both directly and through Readiness for Change. The conclusion is that it emphasizes the importance of having quality human resources and innovative behavior in improving employee performance, as well as the importance of readiness to change as a mediator in the relationship between these variables.

Keywords: Readiness for Change, Quality of Human Resources, Performance, Innovative Behavior

Brand Image Terhadap Customer Loyalty melalui Customer Satisfaction pada Pengguna Produk Tupperware di Kota Bandung

Angelita Permatasari Pardede, Rosmini Ramli — Sat, 11 May 2024 16:59:48 +0000

This research aims to evaluate the impact of brand image dimensions on customer loyalty through customer satisfaction regarding Tupperware brand food & beverage container products, especially in the city of Bandung. Data collection was carried out through interviews with respondents aged 17-40 years and who had experience using and purchasing Tupperware products. Participation in this research involved 90 respondents using cross-sectional data collection techniques or one shot study. Data analysis used a quantitative descriptive approach, normality test, multiple linear regression, and Sobel test with the help of statistical software program of social science (SPSS) version 26. Of the ten hypotheses proposed, eight of them were strengthened by empirical findings. These results indicate that customer satisfaction can act as a link between the impact of brand image dimensions (brand strength, brand uniqueness, and brand liking) and customer loyalty. In conclusion, this research can provide benefits for companies and management related to Tupperware products and similar food & beverage container industries in developing relevant strategies to improve the quality of these attributes.

Keywords: Brand Image, Customer Satisfaction, Customer Loyalty

Relationship Marketing, Switching Costs dan Service Quality terhadap Customer Satisfaction dan pada akhirnya Membentuk Customer Loyalty pada PT. Lautan Indomasutama Medan

Vanessa Vanessa, Oliandes Sondakh, Amelia Amelia — Mon, 13 May 2024 00:00:00 +0000

This research aims to determine and analyze relationship marketing, switching costs and service quality on customer satisfaction and ultimately forming customer loyalty. The population in this study was 141 customers. The number of samples in this research was 68 customers who used freight forwarding services. The data collection technique uses a questionnaire. The data analysis technique uses multiple linear regression analysis. The research results show that relationship marketing has a significant effect on switching costs, service quality has a significant effect on switching costs, relationship marketing has a significant effect on customer satisfaction, service quality has a significant effect on customer satisfaction, relationship marketing has a significant effect on customer loyalty, service quality has a significant effect on customers loyalty, switching costs have a significant effect on customer loyalty and customer satisfaction has a significant effect on customer loyalty. The conclusion is that the important role of relationship marketing and maximized service quality can encourage switching costs, customer satisfaction and customer loyalty.

Keywords: Customer Satisfaction, Customer Loyalty, Relationship Marketing

Analisi Sales Promotion dan E-Service Quality terhadap Customer Loyalty yang Dimediasi oleh Customer Satisfaction Pengguna Tokopedia di Kota Cimahi

Suci Nurahma Aztiannisa, Tania Adialita — Mon, 13 May 2024 00:00:00 +0000

This research aims to find out how sales promotions and electronic service quality influence customer loyalty through Tokopedia customer satisfaction in Cimahi City. The instruments used have been tested for reliability and validity. This instrument was used to collect data from 120 female respondents who were of productive age and had shopped on the Tokopedia application. Convenience sampling and cross-sectional time horizon are the two types of data collection used. The data processing method uses descriptive tests and multiple linear regression with SPSS version 23 and the Sobel test. The research results reveal that both sales promotions and electronic service quality positively affect customer satisfaction and customer loyalty, and customer satisfaction positively impacts customer loyalty. Furthermore, through customer satisfaction, sales promotions do not affect customer loyalty, while electronic service quality affects customer loyalty through customer satisfaction.

Keywords: Sales Promotion, Electronic Service Quality, Consumer Satisfaction, Consumer Loyalty

Efek Citra Toko terhadap minat Beli Konsumen pada Brastagi Supermarket Gatot Subroto Medan melalui Persepsi Nilai dan Kesadaran Merek

Stephen Simon, Ronald Ronald, Amelia Amelia — Mon, 13 May 2024 15:38:21 +0000

The aim of the research is to analyze the effect of store image on consumer buying interest at Brastagi Supermarket Gatot Subroto Medan through perceived value and brand awareness. The data collection technique in this research used an electronic Google Form questionnaire from 135 respondents who had shopped at Brastagi Supermarket Gatot Subroto Medan. This research uses Smart Partial Least Squares Analysis (SmartPLS). The research results show that price, consumer service, trade products and architecture have a significant effect on store image. Apart from that, this research also shows that store image has a significant positive effect on consumer buying interest through perceived value and brand awareness. The conclusion is that retail businesses, especially supermarkets, must consider these variables if they want to increase consumer buying interest.

Keywords: Architecture, Price, Customer Service, Trade Products

The Effect of Travel Motivation, Perceived Risk and Travel Constraint Towards Medan Generation Z’s Visit Intention to Bali, Indonesia Specifically Kuta area Through Destination Image

Gracia Gracia, Ronald Ronald, Amelia Amelia — Mon, 13 May 2024 15:42:33 +0000

In this study aims to determine and analyze travel motivation, travel motivation, perceived risk has a significant effect on cognitive image and affective image and visit intention. The research study used quantitative research design and data processing using Structural Equation Modeling (SEM) with AMOS 26.0 to analyze data collected from a total of 105 respondents. Data collection was conducted by nonprobability snowball sampling technique on male and female respondents aged 18-24 years domiciled in Medan. The results obtained that travel motivation has a significant effect on cognitive image, travel motivation has a significant effect on affective image, perceived risk has a significant effect on cognitive image, perceived risk has a significant effect on affective image, travel constraint has a significant effect on cognitive image and affective image, cognitive image and affective image has a significant effect on visit intention. The implications in the research provide valuable insights for the tourism industry in Kuta to develop effective marketing strategies to attract more potential visitors from Medan's Generation Z population..

Keyword: Affective Image, Destination Image, Cognitive Image, Travel Motivation

Dampak Live Streaming, Celebrity Endorsement, Alat Promosi, Review Online, Keamanan, Kemudahan Penggunaan dan Kenyamanan terhadap Perilaku Belanja Pakaian Online pengguna Tiktok setelah Pandemi Covid-19 di Jakarta

Michelle Farran, Ronald Ronald, Amelia Amelia — Mon, 13 May 2024 15:51:53 +0000

This research aims to determine the significant influence of several factors on the online shopping behavior of TikTok users during the Covid-19 pandemic in Jakarta. This research used the Structural Equation Modeling Partial Least Squares (SEM-PLS) method with a total of 215 respondents. The data that has been collected is processed using the SmartPLS application, ensuring accurate statistical analysis. The research results show that all the variables studied have a significant influence on the online shopping behavior of TikTok users during the pandemic in Jakarta. Of all the factors observed, online reviews emerged as the most influential variable and played an important role in shaping users' purchasing decisions. In contrast, the variable that has the least influence is security, indicating that although important, security factors have a more limited impact in influencing TikTok users' online shopping decisions. In conclusion, this research provides important insights into the factors that influence TikTok users' online shopping behavior during the pandemic.

Keywords: Celebrity Endorsement, Live Streaming, Promotional Tools

Efekk Atmosphere, Experience Marketing dan Food Quality terhadap Kepuasan Konsumen dan Minat Pembelian Ulang pada Konsumen Rasa Bunda

Derian Ottoman, Yolanda Soedibyo, Yanuar Dananjaya — Mon, 13 May 2024 15:58:03 +0000

This research aims to determine and analyze Atmosphere, Marketing Experience and Food Quality which have a significant effect on Consumer Satisfaction and Repurchase Interest in Rasa Bunda. The research method used in this research is a quantitative method. The total sample was 190 respondents with the sampling technique being snowball sampling as the sample collection technique. The data analysis technique uses multiple linear regression analysis. The research results show that atmosphere has an effect on consumer satisfaction at Rasa Bunda, experience marketing has a significant and positive effect on consumer satisfaction at Rasa Bunda, food quality has a significant effect on consumer satisfaction at Rasa Bunda, consumer satisfaction has no influence on repurchase interest at Rasa Bunda. atmosphere has no influence on repurchase interest in Rasa Bunda, experience marketing has no significant influence on repurchase interest in Rasa Bunda and food quality has a significant influence on repurchase interest in Rasa Bunda. In conclusion, improving various atmospheres, marketing experience and food quality can increase the level of satisfaction and buying interest.

Keyword: Atmosphere, Experience Marketing and Food Quality, Customer Satisfaction

Analisa Faktor-Faktor Perceived Service Quality dalam Bidang Aviasi terhadap Passenger Loyalty melalui Passenger Satisfaction dan Passenger Complaint pada Penumpang Batik Air Tujuan dari dan ke Surabaya

Richardo Evan Wongharyono, Ronald Ronald, Amelia Amelia — Mon, 13 May 2024 00:00:00 +0000

This research is intended to find factors that influence Passenger Loyalty through Passenger Satisfaction and Passenger Complaint of Batik Air customers in Surabaya. This research provides benefits for the aviation industry in Indonesia, especially to create customer loyalty to an airline in order to be able to survive in the market in the long term.This study is causal with quantitative methods and uses the Amos 22.0 application to assist the processing of primary data from 200 Batik Air customers in Surabaya which was collected using the Snowball Sampling Technique. In this study it was found that customers will be loyal to a brand influenced by Customer Satisfaction which is most influenced by Safety and Security, Reliability, Connectivity, Information Service, Accessibility, Operation Schedule, Comfort, Ticket service, and Personalized Services. Consumers' perception that airplanes with low prices do not prioritize safety, but from this research it can be broken because Batik Air is significant in the Safety and Security variable.

eywords: Accessibility, Comfort, Connectivity, Information Service

Analisis Harga Dan Cita Rasa terhadap Loyalitas Pelanggan yang Dimediasi oleh Kepuasan Pelanggan Minuman Teh dalam Kemasan Siap Minum Merek Teh Botol Sosro di Kota Bandung

Nadila Octa Nuraini, Tania Adialita — Mon, 13 May 2024 00:00:00 +0000

This research aims to analyze the impact of price and taste on customer loyalty, with customer satisfaction as a mediator, in ready-to-drink packaged tea drinks under the Teh Botol Sosro brand in Bandung City. The research method uses a quantitative approach with surveys and Likert questionnaires. The research instrument has gone through the validity, reliability, descriptive analysis, classical assumptions, multiple regression and Sobel test stages. Data was collected from 120 respondents aged at least 17 years who had consumed Teh Botol Sosro at least twice a month. The analysis results show that price and taste positively influence customer satisfaction, while taste and customer satisfaction have a positive influence on loyalty. However, customer satisfaction does not act as a mediator between price, taste and customer loyalty. In conclusion, price and taste have a direct influence on the satisfaction and loyalty of Teh Botol Sosro customers in Bandung City.

Keywords: Taste, Price, Customer Satisfaction, Customer Loyalty

Inovasi Perekonomian Digital dalam mengatasi Disparitas Regional Strategi Baru dalam Kebijakan Perekonomian di Indonesia

Wed, 15 May 2024 02:32:41 +0000

This research explores a new approach in Indonesia's economic strategy that specifically prioritizes digital economic innovation as a tool to address regional inequality. The background to the problem highlights the gaps in economic development in various regions in Indonesia and the importance of economic transformation through the use of digital technology. The literature study in this research presents a conceptual framework that describes the relationship between digital economic innovation, economic policy, and efforts to mitigate regional imbalances. The research process involved secondary data analysis, surveys, and interviews with relevant stakeholders. The research results show that the integration of digital economic innovation in economic policy has the potential to reduce regional imbalances by accelerating economic growth, creating job opportunities, and supporting market penetration for local companies. Conclusion, This research makes an important contribution to the development of future-oriented, data-based and technology-focused policies to address regional inequality, accelerate equitable economic growth and improve the welfare of the Indonesian population.

Keywords: Regional Disparity, Economy, Digital Economy

Analisis Pengembangan Strategi Pemasaran Berbasis Pasar dalam Upaya Meningkatkan Kinerja Pemasaran Bank Sampah (Studi Kasus Bank Sampah Bersinar Kabupaten Bandung Jawa Barat)

Sri Sukartono, Eddy Jusuf, Juanim Juanim — Wed, 15 May 2024 10:12:34 +0000

This research explores various waste management models with a focus on Waste Banks as one solution to reduce waste problems. Conducted at the Bersinar Waste Bank, Bandung, this research was qualitative using the Exploratory Research method and snowball sampling interviews with leaders, employees and customers of the Bersinar Waste Bank as key informants. Adopting the 7P Marketing Strategy concept (Product, Price, Place, Promotion, People, Process, Physical Evidence) with the STP (Segmenting, Targeting, Positioning) approach by Philip Kotler and Keller (2016), this research also applies SWOT analysis to choose a marketing strategy right. The research results highlight strengths, weaknesses, opportunities and threats in the management and marketing aspects of Bank Sampah Bersinar, assisting in formulating effective marketing performance strategies through the SWOT matrix. Companies design policies based on weakness-opportunity (WO) strategy, strength-opportunity (SO) strategy, strength-threat (ST) strategy, and weakness-threat (WT) strategy. In conclusion, through intensive counseling to customers, including scavengers around the waste bank, it is hoped that it can increase awareness and participation in waste sorting, increase the added value of waste, as well as take advantage of opportunities and overcome threats faced by the Bersinar Waste Bank.

Keywords: Waste Bank, Marketing Development, Marketing Strategy

Brand Image, Kualitas Produk dan Persepsi Harga terhadap Pembelian Ulang Produk pada KFC (Kentucky Fried Chicken) di Kabupaten Jember

Eka Atikhah Putri Badzillina, M. Naely Azhad, Jekti Rahayu — Mon, 13 May 2024 00:00:00 +0000

This research aims to investigate the influence of Brand Image (X1), Product Quality (X2), and Product Repurchase (X3) on Repurchase. Descriptive and associative methods were used, with data collection through questionnaires and interviews. Data analysis involves descriptive statistical tests, data instruments, validity and reliability, as well as classic assumptions such as normality, multicollinearity and heteroscedasticity tests. Multiple linear regression, t test, and coefficient of determination were used to analyze the data. The results show that Brand Image (X1), Product Quality (X2), and Price Perception (X3) together influence repeat purchases (Y) by 47.5% (0.475), while 52.5% is influenced by these factors. others are outside the scope of the research. In conclusion, this research provides insight into the factors that influence repeat purchases and their relevance in the market context.

Keywords: Brand Image, Product Quality, Price Perception, Repeat Purchase

Dampak Teknologi Inovatif, Word of Mouth dan Motivasi Hedonis terhadap Pemakaian Shoppe Paylater

Fitria Yoga Hestiningtyas, Linda Ayu Oktoriza — Mon, 13 May 2024 00:00:00 +0000

This research aims to analyze the influence of innovative technology, word of mouth, and hedonic motivation on people's use of Shopee Paylater in 2023. The research method uses a short study approach with primary data collection. The research results show that innovative technology does not significantly influence users' interest in using the PayLater feature in the Shopee application. However, word of mouth has a significant influence, showing that positive recommendations from other people can influence perceptions of Shopee Paylater. Apart from that, hedonic motivation also has a significant effect, indicating that enjoyment in using Shopee PayLater is an important factor in user interest in the service. In conclusion, this research provides important insights for the future development of digital financial services, by considering the factors that influence user adoption.

Keywords: Hedonic, Word of Mouth, Shoppe Paylater, Innovative Technology

Strategi Perencanaan Tenaga Kerja SDM UMKM Batik Ayu Telagasari

Yayat Febriyanti, Enjang Suherman, Flora Patricia Angela — Mon, 13 May 2024 00:00:00 +0000

This research aims to identify HR workforce planning strategies at Batik Ayu. The analysis was carried out using IFAS and EFAS analysis, followed by a SWOT matrix to find the position of the Labor quadrant. Batik Ayu faces the problem of not having an HR workforce planning strategy, which is the focus of this research. The research method used is a qualitative approach with the application of SWOT analysis. Data was obtained through interviews and surveys with MSME owners, employees and researchers as the main source of data. The results of the analysis show that Batik Ayu's workforce/HR is in quadrant 1 (positive), indicating access to various opportunities in the environment and the forces that support the use of these opportunities. The conclusion is that the recommended strategic plan is to implement growth policies with an aggressive approach to exploit these opportunities optimally.

Keywords: SWOT Analysis, EFAS, IFAS Work, Energy

Analisis Jumlah Wisatawan Nusantara, Jumlah Wisatawan Mancanegara, Tingkat Hunian Hotel dan Jumlah Restoran terhadap Pendapatan Asli Daerah di Kabupaten Magelang

Diella Arinta, Niniek Imaningsih — Mon, 13 May 2024 00:00:00 +0000

This research aims to analyze the influence of the number of domestic tourists, the number of foreign tourists, hotel occupancy rates, and the number of restaurants on local revenue in Magelang Regency. The research method used is multiple linear regression using the Eviews 12 program, using data from the Central Statistics Agency of Magelang Regency and BPS Central Java from 2008 to 2021. The results of the research show that the number of domestic tourists, the number of foreign tourists, and the hotel occupancy rate are not has a significant influence on local revenue, while the number of restaurants has a significant influence on local revenue in Magelang Regency. In conclusion, the important role of restaurants in increasing regional income through the tourism sector.

Keywords: Number of Indonesian Tourists, Number of Foreign Tourists

Peningkatan Kepuasan Kerja Aparatur Sipil Negara (ASN) bagian Prasarana dan Penyuluhan Pertanian berbasis Budaya Organisasi dan Gaya Kepemimpinan Transformasional pada Intansi XYZ

Indra Anggara, Aam Rachmat Mulyana — Mon, 13 May 2024 00:00:00 +0000

This research aims to understand the relationship between organizational culture and transformational leadership style on job satisfaction of State Civil Service (ASN) employees in the agricultural infrastructure and extension section at XYZ agency. The research method used is quantitative with a sampling technique using the entire population as a sample. Data was collected through questionnaires and interviews, then analyzed using descriptive and associative techniques as well as multiple regression analysis using the SPSS version 25 program. The research results showed that partially, organizational culture and transformational leadership style had an influence on employee job satisfaction. Simultaneously, these two variables also influence the job satisfaction of employees in the agricultural infrastructure and extension department at XYZ agency. The conclusion is that the importance of good organizational culture and transformational leadership style in increasing ASN job satisfaction, especially in the agricultural infrastructure and extension environment.

Keywords: State Civil Servants (ASN), Organizational Culture, Transformational Leadership Style, Job Satisfaction

Analisis Pengaruh Promosi Penjualan, Persepsi Manfaat dan Persepsi kemudahan Penggunaan terhadap Keputusan Penggunaan Gopay pada Mahasiswa UPN “Veteran” Jawa Timur

Lucyana Mirah Dyas, Sugeng Purwanto — Mon, 13 May 2024 00:00:00 +0000

This research aims to analyze the influence of sales promotions, perceived benefits, and perceived ease of use on the decision to use GoPay. The research method used in this research is a quantitative method. Sampling used a non-probability sampling method with convenience sampling technique. Data analysis was carried out using the SEM method which is based on components, with PLS as an analysis tool. The results of this research are that the sales promotion variables (X1), perceived benefits (X2), and perceived ease of use (X3) have a positive and significant effect on the decision to use Gopay among UPN "Veteran" East Java students. The results obtained from the T test for variable X1 were 6.283846 > 1.96 or P-Value 0.000 < 0.05; variable X2 is 4.128499 > 1.96 or P-Value 0.000 < 0.05; and variable X3 is 3.021928 > 1.96 or P-Value 0.003 < 0.05. The value in the R2 test explains the influence of sales promotions (X1), perceived benefits (X2), and perceived ease of use (X3) on the decision to use Gopay by 61.48%, while the remaining 38.52% is explained by other variables.

Keywords: Gopay, Perception of Benefit, Perception of Convenience, Sales Promotion

Implementasi TQM terhadap Produktivitas Karyawan yang di Mediasi oleh Kepuasan Kerja pada Perusahaan Manufaktur Sepatu PT. X di Cianjur dan PT. Y di Tangerang

Jenita Maulina, Rini Mulyani Sari — Fri, 17 May 2024 07:53:03 +0000

This research aims to analyze the effect of Total Quality Management (TQM) on employee productivity with job satisfaction as an intervening variable at PT. X in Cianjur and PT. Y in Tangerang. A quantitative approach was used with a survey method, with a population of 300 people and a sample of 120 respondents. The data analysis technique used is path analysis using SPSS version 25 software. The research results show that TQM has a direct influence on employee productivity, job satisfaction also has an influence on employee productivity, and TQM has an indirect positive influence on employee productivity through satisfaction. work as an intervening variable. In conclusion, this research highlights the importance of implementing TQM and increasing job satisfaction as a strategy to increase employee productivity in the shoe industry.

Keywords: Employee Productivity, Job Satisfaction, TQM

The Effect of Transformational Leadership and Organizational Climate on Employee Performance Through Organizational Commitment as an Intervening Variable

Irwan Sani — Fri, 17 May 2024 08:05:13 +0000

This research aims to explore the influence of transformational leadership and organizational climate on employee performance through organizational commitment. The method used is a quantitative descriptive method. The research results show that transformational leadership and organizational climate have a positive and significant influence on organizational performance, both directly and through organizational commitment. The conclusion is that the role of transformative leadership and a conducive organizational climate is important in improving employee performance through a high level of organizational commitment.

Keywords: Employee Performance, Organizational Climate, Transformational Leadership, Organizational Commitment

Stres Kerja, Motivasi Kerja dan Kompensasi terhadap Kinerja Karyawan pada PT. Satria Mandiri

Muhamad Rizki Maulana, Sri Harini, Erni Yuningsih — Fri, 17 May 2024 08:18:48 +0000

This research aims to determine the effect of work stress (variable X1), work motivation (variable X2) and compensation (variable X3) on employee performance (Y). The method used in this research is descriptive and verification methods. The data collection techniques used by researchers in this research were observation, interviews, documentation and literature study. Data analysis techniques start from data preparation, data tabulation to the testing stage. Based on the results of multiple linear regression analysis research calculations. The coefficient of determination (R2) value can be obtained from the variables work stress (X1), work motivation (X2) and compensation (X3) which influence employee performance (Y) by 73.4%. The remaining 26.6% is influenced by other factors that Career development and work discipline were not included in this research. In conclusion, work stress, work motivation and compensation have an impact on employee performance.

Keywords: Compensation, Employee Performance, Work Motivation, Job Stress

Analisis Penerapan Biaya Volume Laba terhadap Perencanaan Laba Perusahaan (Studi Kasus pada Franchise C’bezt Fried Chicken Gedangan, Sidoarjo)

Fri, 17 May 2024 08:25:43 +0000

This research aims to analyze and calculate profit planning for the Cbezt Fried Chicken business in Gedangan, Sidoarjo. The research method used is descriptive qualitative. Primary data and secondary data were used in this research. Primary data was obtained through interviews and direct observation at Cbezt Fried Chicken. The research results show that to achieve the expected profit, the business unit needs to sell 14,557 pcs of fried chicken in 3 months or achieve revenue of Rp. 87,341,090. This means that daily sales must reach a minimum of 202 chickens or a daily sales target of Rp. 1,213,083 assuming selling days are 24 days a month. In conclusion, this research provides a clear view for business owners in planning sales strategies to achieve the expected profit targets.

Keywords: CVP, Operating Leverage, Contribution Margin, Safety Margin

Analisis Komparasi Struktur Modal, Total Asset Turnover, Likuiditas, Gross Profit Margin dan Kinerja Keuangan terhadap Perusahaan Besar & Perusahaan Kecil di Perusahaan Industri Konsumsi Bursa Efek Indonesia

Joscelyn Antonius, Yanuar Dananjaya, Victor Soeindra — Sun, 19 May 2024 08:56:27 +0000

This research aims to determine capital structure, total asset turnover, liquidity, gross profit margin, capital structure, total asset turnover, liquidity and gross profit margin on the financial performance of small and large consumption sector companies. The total population is 66 companies, while the sample is 59 companies and the number of observations is 295 reports. The data collection method uses financial reports. The data analysis technique uses multiple linear regression analysis with SPSS version 25. The research results show that capital structure and liquidity have no effect on the financial performance of small and large consumer sector companies. Total Asset Turnover and Gross Profit Margin have a positive effect on the financial performance of small and large consumption sector companies.

Keywords: Gross Profit Margin, Liquidity, Capital Structure, Total Asset Turnover

Kontribusi Social Value, Atmosphere dan Food Quality dalam meningkatkan Revisit Intention Pelanggan

Frandita Ahmad Zulfadhli, Yadi Ernawadi — Thu, 23 May 2024 15:17:00 +0000

The aim of this research is to examine the influence of social values, atmosphere and food quality on the intention to return to visit through customer satisfaction at Eighteen Coffee. A total of 100 visitors who experienced visiting the Eighteen coffee shop participated in this research as respondents. The cross-sectional method was used to obtain data. The research instrument passed the validity and reliability tests. The data analysis technique used is Structural Equation Modeling (SEM) using the SmartPLS version 3.0 tool. Of the ten research hypotheses proposed, seven of them are supported by empirical data. Social values, food quality, and discovery have a positive effect on customer satisfaction. Furthermore, the atmosphere has a positive effect on intention to visit again. Then, customer satisfaction has a positive effect on intention to visit again. While mediating customer satisfaction, the influence of social value, atmosphere and food quality on intention to revisit. The results of this research provide benefits for further research and the management of the Eighteen coffee shop in designing marketing strategies that are relevant to the concept being measured.

Keywords: Social Value, Atmosphere, Food Quality, Customer Satisfaction, Revisit Intention

Dampak Digital Marketing dan Electronic Word of Mouth terhadap Keputusan Pembelian Produk Skincare Skintific di Batam

Ratri Perwinta Nengsi, Inda Sukati — Thu, 30 May 2024 00:00:00 +0000

This research aims to investigate the influence of digital marketing and electronic word of mouth variables on purchasing decisions for skincare products in Batam. This research uses the Jacob Cohen formula to determine the sample size, with a total of 204 respondents because the sample size is unknown. The data was processed using SPSS version 25 software. The research results showed that digital marketing and electronic word of mouth partially had a positive and significant effect on purchasing decisions for skincare products. Apart from that, simultaneously, these two variables also have a positive and significant influence on the decision to purchase skincare products, as proven by the ANOVA test with a calculated f value that is greater than the f table and a significance mark of less than 0.05. This shows the important role of digital marketing and electronic word of mouth in influencing decisions to purchase skincare products. The conclusion is that digital marketing and electronic word of mouth have a significant role, both partially and simultaneously, in influencing skincare product purchasing decisions in Batam.

Keywords: Electronic Word of Mouth, Purchasing Decisions, Digital Marketing

Analisis Store Atmosphere dan Sales Promotion terhadap Impulse Buying yang Dimediasi oleh Shopping Emotion pada Toko Ritel Modern Miniso di Kota Bandung

Amanda Risma Nurafifah, Desmiza Desmiza — Thu, 30 May 2024 00:00:00 +0000

This research aims to analyze the influence of store atmosphere and sales promotion on impulse buying mediated by shopping emotion at the Miniso modern retail store in Bandung City. Quantitative approach method using surveys based on deductive reasoning. The sample collection technique used was purposive sampling. Data was obtained from a survey distributed online using a Likert scale questionnaire with cross-sectional or shot study data collection techniques. The research results show that store atmosphere and sales promotion have a positive effect on impulse buying directly. However, store atmosphere and sales promotion have no effect on impulse buying through shopping emotion. In conclusion, although store atmosphere and sales promotion have a direct influence on impulse buying, they do not influence shopping emotion. This shows that other factors may be more dominant in mediating the relationship between store atmosphere and sales promotion and impulse buying.

Keywords: Store Atmosphere, Shopping Emotions, Impulsive Buying, Sales Promotion

Strategi Pemilihan Influencer Marketing Onitsuka Tiger Indonesia pada Pagelaran Milan Fashion Week Autumn/Winter 2023

Panji Putra Sutanto, Eka Yusup, Weni Adityasning Arindawati — Thu, 30 May 2024 12:25:07 +0000

This research aims to analyze the marketing influencer selection strategy for Onitsuka Tiger Indonesia at the Milan Fashion Week Autumn/Winter 2023 show with the aim of changing the brand image from a sports brand to a fashion brand. The research method used is qualitative with a descriptive approach. Data collection techniques include observation, face-to-face and virtual in-depth interviews, documentation, and literature study. The results of this research highlight the strategic process for selecting Onitsuka Tiger Indonesia's influencer marketing, which accommodates several factors such as availability of influencer schedules, budget considerations, and ease of collaboration. Alyssa Daguise was chosen as a marketing influencer collaborating with Onitsuka Tiger Indonesia because she has a French passport so she doesn't need a visa, apart from that, collaboration abilities and schedule availability were also taken into consideration. In conclusion, this research provides insight into the influencer marketing selection strategy in changing the brand image from a sports brand to a fashion brand.

Keywords: Influencer Marketing, Milan Fashion Week, Onitsuka Tiger Indonesia

Perceived Value terhadap Repurchase Intention yang Dimediasi Customer Trust pada E-Commerce Tokopedia di Kota Bandung

Refanda Putri Cahyaningtiyas, Eka Ludiya — Thu, 30 May 2024 12:33:16 +0000

This research aims to explore the influence of perceived value on repurchase intention mediated by customer trust on the Tokopedia e-commerce platform in Bandung City. The data collection method used was a survey using an online questionnaire. The research results have gone through the stages of validity and reliability testing, classical assumption testing, simple regression testing, multiple regression and Sobel testing. SPSS version 25 software tools and an online Sobel calculator were used to analyze the data. The research results show that the four hypotheses successfully reject H0, which means that perceived value has a positive and significant effect on repurchase intention which is mediated by customer trust. In conclusion, this research provides a deeper understanding of the relationship between perceived value, customer trust, and repurchase intention in the context of e-commerce.

Keywords: Customer Trust, Perceived Value, Repurchase Intention

Praktik ESG terhadap Profitabilitas Perusahaan dengan Kepemimpinan berkelanjutan sebagai Variabel Moderasi

Ksatrya Swarga Putera Farihadhy, Idrianita Anis — Thu, 30 May 2024 12:41:17 +0000

This research aims to examine the impact of ESG (environmental, social and governance) practices on company profitability and the moderating role of sustainable leadership in this influence. Data was obtained from 51 different companies with a total of 357 samples using purposive sampling techniques. Analysis was carried out using Eviews 12 and multiple linear regression methods and moderated regression analysis (MRA). The results of the analysis show that ESG practices as a whole have a significant positive impact on company profitability. However, when broken down, sustainability intentions have an insignificant negative impact, while sustainability integration and implementation have an insignificant positive impact on profitability. Additionally, sustainable leadership moderates the impact of ESG practices on profitability, turning the impact into an insignificant negative. In conclusion, the importance of ESG practices and the important role of leadership in strengthening their impact on company profitability.

Keywords: Sustainable Leadership, Profitability, ESG Practices

Analisis Pengaruh Gaya Hidup, Literasi Keuangan dan Inklusi Keuangan terhadap Perilaku Keuangan Generasi Z di Jawa Barat

Firly Amelya Hidayat, V. Santi Paramita — Mon, 10 Jun 2024 02:50:50 +0000

This research aims to identify the influence of lifestyle, financial literacy and financial inclusion on the financial behavior of generation Z. This research method uses quantitative methods with a descriptive and associative approach with data analysis techniques using multiple regression. The population in this study is Generation Z residents who live in West Java, amounting to 11,886,058 million. The sample was determined using a simple random sampling technique with a sample size of 100 from 16 cities. The results of this research show that partially and simultaneously, lifestyle, financial literacy and financial inclusion have a positive influence on the financial behavior of generation Z. The implications of the results of this research direct that the promotion of a healthy, frugal and planned lifestyle with the support of financial literacy and financial inclusion needs to be carried out intensively use various social media.

Keywords: Lifestyle, Financial Inclusion, Financial Literacy, Financial Behavior

Kreativitas terhadap Minat Berwirausaha yang di Mediasi oleh Hasrat Berwirausaha pada Mahasiswa Kota Bandung

Hadya Zarifa, Jurry Hatammimi — Mon, 10 Jun 2024 03:10:26 +0000

This research aims to explore the relationship between creativity and interest in entrepreneurship, with the desire for entrepreneurship as a mediator, among Bandung City students. A quantitative approach was used with a purposive sampling technique. A total of 100 Bandung City students were respondents in this research. Data analysis was carried out using Structural Equation Modeling - Partial Least Squares (SEM-PLS), including outer model testing, inner model testing, and hypothesis testing. The research results show that creativity has a significant influence on entrepreneurial interest and entrepreneurial desire. In addition, it was found that the desire for entrepreneurship acts as a mediator between creativity and interest in entrepreneurship among Bandung City students. The conclusion is that the findings of this research can provide important insights for efforts to increase interest in entrepreneurship in society, especially among students.

Keywords: Entrepreneurial Desire, Creativity, Entrepreneurial Interest

Risiko Bank, Struktur Kepemilikan dan Ukuran Bank terhadap Kinerja Keuangan pada Perusahaan Perbankan periode 2020-2022

Henwie Henwie — Mon, 10 Jun 2024 03:28:36 +0000

This research aims to analyze the impact of bank risk, ownership structure and bank size on the financial performance of banking companies. Evaluation of financial performance using profitability ratio analysis is the main method for assessing financial management efficiency. Risks are identified as potential losses or harm that can be predicted in advance with relevant data. Differences in ownership structure impact the policies taken, while company size results in different business risks. This research adopted a quantitative approach with a sample of 28 respondents selected through purposive sampling. Data analysis was carried out using multiple linear regression. The research results show that bank risk has a negative and significant effect on financial performance, while ownership structure has a negative but not significant effect. On the other hand, bank size has a positive and significant influence on financial performance. Overall, bank risk, ownership structure and bank size simultaneously have a positive and significant impact on financial performance. In conclusion, this research provides a deeper understanding of the factors that influence the financial performance of banking companies.

Keywords: Financial Performance, Bank Risk, Ownership Structure, Bank Size

Pendidikan Kewirausahaan dan Ekosistem Kewirausahaan Universitas terhadap Intensi Berwirausaha (Studi pada para Mahasiswa Tingkat Akhir di Kota Medan)

Kiki Sudiana, Ibnu Sina Taher — Mon, 10 Jun 2024 03:41:21 +0000

This research aims to investigate the influence of entrepreneurship education and the university's entrepreneurial ecosystem on the entrepreneurial intentions of final year students in the city of Medan. The purposive sampling method was used with a sample size of 290 students. This research applies a quantitative approach and is analyzed using Partial Least Squares Structural Equation Modeling (PLS-SEM). Primary and secondary data were collected through distributing questionnaires, and analyzed using SmartPLS 3.0 software. The research results show that entrepreneurship education and the university's entrepreneurial ecosystem have a positive and significant influence on students' entrepreneurial intentions. These findings provide an important contribution to the development of educational strategies and entrepreneurial ecosystems at universities to encourage interest in entrepreneurship among students, which is expected to be an agent of change in reducing unemployment in the city of Medan.

Keywords: University Entrepreneurship Ecosystem, Entrepreneurial Intentions, Entrepreneurship Education

Pengaruh Stres Kerja dan Beban Kerja terhadap Kinerja Karyawan Puskesmas Mijen Semarang

Yunnan Afgani, Euis Soliha — Tue, 11 Jun 2024 02:10:31 +0000

This research aims to determine and analyze the influence of work stress and workload on employee performance at the Mijen Semarang Community Health Center partially and simultaneously. The location of this research is the Mijen Semarang Community Health Center. The research sample consisted of seventy-two people according to the total number of employees at the Mijen Semarang Community Health Center using the census method. The analysis in this research uses multiple regression analysis, f test, t test and coefficient of determination. Based on multiple regression analysis, it shows that work stress has a significant negative influence on employee performance. The higher the work stress, the lower the employee's performance. Workload has a significant negative influence on employee performance. The higher the workload, the lower the employee's performance. The results of the f test show that the work stress and workload variables simultaneously influence employee performance. The t test results show that the test results are in accordance with the proposed hypothesis and can be accepted. The coefficient of determination shows the magnitude of the influence of work stress and workload on employee performance.

Keywords: Workload, Employee Performance, Work Stress

Orientasi Kewirausahaan terhadap Kinerja Bisnis UMKM Kampung Wisata Kreatif Cibaduyut

Pamela Felita Fuad, Jurry Hatammimi — Tue, 11 Jun 2024 02:51:03 +0000

This research aims to explore the influence of entrepreneurial orientation on business performance in Micro, Small and Medium Enterprises (MSMEs) in the Cibaduyut Creative Tourism Village. A descriptive quantitative approach was used to analyze 385 MSMEs in the footwear industry sector using purposive sampling techniques. Data was collected through distributing questionnaires using Google Form. The hypothesis was tested using Structural Equation Modeling - Partial Least Squares (SEM-PLS) via SmartPLS software. Data analysis includes construct validity, reliability, and bootstrapping analysis to test statistical significance. The research results show that the dimensions of innovativeness, risk taking, proactiveness, autonomy and competitive aggressiveness significantly influence the business performance of MSMEs in the Cibaduyut Creative Tourism Village. In conclusion, these findings provide valuable insight for stakeholders in improving MSME business performance, especially in the Cibaduyut Creative Tourism Village environment.

Keywords: Entrepreneurial Orientation, Business Performance, Creative Tourism Village

Motivasi, Komunikasi dan Disiplin Kerja terhadap Kinerja Karyawan (Studi pada PT. Angkasa Pura Logistik Semarang)

Nadila Meysa Putri, Sri Isnowati — Tue, 11 Jun 2024 03:20:30 +0000

This research aims to determine the influence of motivation, communication and work discipline on employee performance. The object of this research is employees of PT. Angkasa Pura Logistics Semarang. The sample used in this research was 63 respondents using a saturated sampling technique. This type of research is a quantitative method. The data source in this research is primary data and data collection uses a questionnaire method. This data analysis method uses multiple linear analysis to test hypotheses through simultaneous hypothesis testing (F Test) and hypothesis testing (T Test). The results of this research show that motivation, communication and work discipline have a positive and significant effect on employee performance.

Keywords: Work Discipline, Employee Performance, Communication, Motivation

Kompensasi, Organizational Climate dan Organizational Culture terhadap Employee Performance dengan Innovative Behavior sebagai Variabel Mediasi

Windi Windi — Tue, 11 Jun 2024 03:34:24 +0000

This research aims to determine the influence of Compensation, Organizational Climate and Organizational Culture on Employee Performance with Innovative Behavior as a Mediating Variable.The method used is a quantitative descriptive method. The results of the research show that Innovative Behavior can positively and significantly mediate the influence of Compensation, Organizational Climate and Organizational Culture on Employee Performance.

Keywords: Employee Performance, Innovative Behavior, Organizational Climate

Review, Gratis Ongkir dan Pembayaran Non Tunai (Shopeepay Later ) terhadap Keputusan Pembelian Marketplace Shopee di Kota Medan

Tue, 11 Jun 2024 03:46:26 +0000

This research was motivated by the aim of testing and analyzing the influence of reviews, free shipping and non-cash payments on purchasing decisions for the Shopee Marketplace in Medan City among students at the Faculty of Law, Prima Indonesia University. This research method uses quantitative. The total population is all students from the Faculty of Law at Prima Indonesia University with a sample of 97 students. The sampling technique used is non-probability sampling. The results of partial hypothesis testing show that reviews with tcount > ttable (2,251>1,985), free shipping (6,822>1,985), and non-cash payments (2,213>1,985) have a significant influence on purchasing decisions at Shopee Marketplace in Medan City. The results of simultaneous hypothesis testing show that reviews, free shipping, and non-cash payments have a significant influence on purchasing decisions for the Shopee Marketplace in Medan City with a value of Fcount > Ftable (47,848 > 3.09) and a significance of 0.000.

Keywords: Free Shipping, Purchase Decision, Non-Cash Payment

Promosi, Harga dan Kualitas Jasa terhadap Keputusan Pembelian Konsumen pada PT. Qubic Ball Dot Com

Khomeiny Yunior, Wylie Raynaldo — Tue, 11 Jun 2024 03:58:46 +0000

The purpose study was to examine the effect of promotion, price and product quality on purchasing decisions on the Effect of Promotion, Price and Service Quality on consumer purchasing decisions at PT Qubic Ball Dot Com, Medan. The population in this study amounted to 167 customers and the sample in this study amounted to 118 customers. The sampling method is simple random sampling method. The research method used is using quantitative research methods, the type of research is descriptive, the type of data is the answer to the questionnaire. This research was conducted with validity and reliability tests and classical assumption tests consisting of normality tests, multicollinearity tests and heteroscedasticity tests. The results of this study indicate that partially the promotion variable obtained the value of t count> t table or 3.218> 1.98099 and significant 0.002 <0.05, the price variable obtained the value of tcount> t table or 2.610 1.98099 and significant 0.010 <0.05, The product quality variable obtained a tcount> ttable value or 2.266> 1.98099 and a significant 0.025 <0.05, the coefficient of determination test results show 36.1% of the explained variables, while the remaining 63.9% is explained by other variables not used in this study. The conclusion of this study is that promotion has a negative and significant effect on buyer decisions, price has a positive and significant effect on buyer decisions, product quality has a positive and significant effect on buyer decisions. Promotion, price and product quality have a simultaneous effect on buying decisions on the Effect of Promotion, Price and Service Quality on consumer purchasing decisions at PT. Qubic Ball Dot.

Keywords : Service Quality, Purchasing Decisions, Promotion, Price

Analisis Jumlah Penduduk, Produk Domestik Regional Bruto (PDRB) dan Belanja Daerah terhadap Pendapatan Asli Daerah (PAD) di Kabupaten Pacitan

Charrel Ferdiansyah, Syamsul Huda — Sun, 30 Jun 2024 00:00:00 +0000

This research aims to evaluate the influence of population, gross regional domestic product (GRDP), and regional expenditure on PAD from 2012 to 2021. The results of the study show that partially, population and regional expenditure have a positive but not significant influence on PAD, while GRDP has a positive and significant influence on PAD. Simultaneously, these three variables have a significant influence on PAD in Pacitan Regency. In conclusion, the importance of effective local economic management in increasing PAD and community welfare in the area.

Keywords: Regional Expenditure, Population, Gross Regional Domestic Product, Regional Original Income

Pengaruh Digital Marketking melalui Sosial Media Instagram dan Brand Image terhadap Minat Menggunakan Aplikasi Olin

Januarto Januarto — Sat, 29 Jun 2024 00:00:00 +0000

The research aims to test and analyze the influence of digital marketing through Instagram social media and brand image on interest in using applications. This research uses a positivistic paradigm approach, with a quantitative type of research. This research involved 100 respondents taken through purposive sampling. The data analysis used is multiple linear regression analysis with SPSS. The research results show that digital marketing partially influences interest in using the OLIN application, this is shown by tcount of 9,040 > ttable 1,985, with a significance level of 0.000 < α 0.05. Likewise, brand image partially influences interest in using the OLIN application as shown by tcount of 3.783 > ttable 1.985 with a significance level of 0.000 < α 0.05. Simultaneously, digital marketing through social media Instagram and brand image influence interest in using the OLIN application, as shown by the f count of 274,929 > f table 3,089 and a significance level of 0.000 < α 0.05. The coefficient of determination is 0.850, which indicates that interest in using the OLIN application is influenced by digital marketing via social media Instagram and brand image by 85%, and the remaining 15% is influenced by other variables not examined in this research. The contribution from digital marketing is 61.15% and the brand image contribution is 23.91%. The conclusion is that digital marketing through Instagram social media and brand image, both partially and simultaneously, have a positive and significant influence on interest in using the OLIN application, where the contribution of digital marketing through Instagram social media is more dominant than brand image.

Keywords: Digital Marketing, Social Media, Instagram, Brand Image, Consumer Interest