Fenomenologi Alfred Schutz: Studi tentang Motif Pemakaian Peci Hitam Polos

  • Alen Manggola UIN Sunan Kalijaga Yogyakarta
  • Robeet Thadi Universitas Islam Negeri Fatmawati Sukarno Bengkulu

Abstract

ABSTRACT

The purpose of the study was to determine the phenomenology of the use of plain black caps by the Bengkulu people. This research method uses qualitative research with an interpretive tradition. The results showed that the choice of motif for wearing a plain black cap explains the influence of culture/trend and comfort as a motive for wearing a cap by the wearer, and is also a form of communication as a symbol of existence. The conclusion of the study is that the motif of wearing plain black caps has become a cultural trend of the general public. The conclusion of this study is that the motive for use provides an explanation that culture, history, beauty and comfort can defeat the presence of new creations in the same product, such as the existence of plain black caps in Bengkulu.

Keywords: Alfred Schutz Phenomenology, Motif, Plain Black Cap.

References

DAFTAR PUSTAKA
Hadiwijaya, D. (2019). Kopiah/Peci sebagai Salah Satu Atribut Identitas Bangsa Indonesia. Journal Of Applied Science (JAPPS). 1(2). 031-040. 10.36870/japps.v1i2.50

Kuntowijoyo, K. (1987). Budaya dan Masyarakat. Yogyakarta. PT. Tiara Wacana

Liliweri, A. (1991). Memahami Peran Komunikasi Massa dalam Masyarakat. Bandung. PT Citra Aditya Bakti

Marissan, M., & Wardhani, A., C. (2010). Teori Komunikasi Massa. Bogor. Ghalia Indonesia

Mulyana, D. (2001). Metodologi Penelitian Kualitatif. Bandung. PT. Remaja Rosdakarya

Mulyana, D. (2007). Ilmu Komunikasi Suatu Pengantar. Bandung. PT Remaja Rosdakarya

Rackhmat, J. (1991). Metode Penelitian Komunikasi. Bandung. PT Remaja Rosdakarya

Richard, W., & Turner, L. H. (2008). Pengantar Teori Komunikasi Analisis dan Aplikasi. Jakarta. Salemba Humanika

Schutz, A. (1967). The Phenomenology Of The Social World. Illinois. Northwestern University Press

Wild, W., (Schutz, Alfred dalam John 1967). The Phenomenology of the Social World. Illinois. Northon University Press

Sobur, A. (2003). Semiotika Komunikasi. Bandung. PT. Remaja Rosdakarya

Sundjaja, S. D. (1997). Teori Komunikasi. Jakarta. Univesitas Terbuka

Susanto, A. (1997). Pengantar Sosisologi dan Perubahan Masyarakat. Bandung. Bina Cipta
Published
2021-12-31
Abstract viewed = 576 times
pdf downloaded = 2971 times