Analisis Komunikasi Bisnis Online Shop Mantan Karyawan melalui Media Sosial Instagram
Abstract
ABSTRACT
The purpose of the study was to determine the online shop business communication of former employees through Instagram social media. The research method uses a qualitative descriptive method equipped with online media references. The results showed; 1. Products, products offered by online shops can be updated directly through the latest photos, live streaming, stories, and videos; 2. Price, publication through Instagram social media, allows all consumers to know firsthand the prices and discounts offered by online shops; 3. Place, Instagram allows every individual to open an online store without having to have a place of sale. 4. Promotion, promotions carried out by online shops are very easy, such as live streaming because they do not have to cost money, besides making videos and sharing them with all followers can be done directly. The conclusion of the study is that Instagram as a promotional media has been able to provide space to be able to promote all products. The conclusion of the study is that the communication of former employees in the online shop business has begun to develop so that it stimulates the community in the area to be able to compete not only in creating conventional stores but online stores.
Keyword: Bisnis Communication, Place, Price, Product, Promotion
References
APJII. (2019). Survei Pengguna Internet. Buletin APJII. Ed 74. November 2020
Ghony, M. D. & Sari, T. R. (2012). Metode Penelitian Kualitatif. Jogjakarta: Ar-Ruzz Media
Griffin, EM. (2006). A First Look At Communication Theory, 6ed. Boston. McGraw-Hill
Kotler, P,. & Armstrong, G. (2008). Prinsip-prinsip Pemasaran. Jilid 1. Jakarta. Erlangga
Littlejohn, S. W. (2002). Theories of Human Communication. 7ed. Belmont. CA. Wadsworth Publishing Company
Littlejohn, S. W & Karen, A. F. (2009). Teori Komunikasi. Edisi 9. Jakarta. Salemba
Makkuraga, A. (2017). Penggunaan New Media sebagai Sarana Kampanye Politik Pada Kontestasi Pilkada Jabar 2018. Jurnal Visi Komunikasi, 16(2), 55-68 http://dx.doi.org/10.22441/jvk.v16i2.3805
Moelong, L. (2001). Metode Penelitian Kualitatif. Bandung. Remaja Rosdakarya
Nawawi, H. (1997). Metode Penelitian Bidang Sosial. Yogyakarta. Gadjah Mada University Press
Morissan, M. (2013). Teori Komunikasi. Bogor. Ghalia Indonesia Pace
Morissan, M. (2011). Manajemen Media: Strategi Mengelola Radio dan Televisi. Jakarta. Prenada Media
Prayudha, H. (2005). Radio Suatu Pengantar untuk Wacana, dan Praktik Penyiaran. Malang. Bayumedia
Purwanto, D. (2006). Komunikasi Bisnis. Jakarta. Erlangga
Rohaniah, Y., & Efriza. (2017). Handbook Sistem Politik Indonesia: Menjelajahi Teori dan Praktik. Malang. Intrans Publishing
Rosenblatt, S. (1977). Business Communication. Englewood Cliff, N.J. Prentice Hall.
Sukmadinata, S. (2006). Metode Penelitian Pendidikan. Bandung: Remaja Rosdakarya. Tabroni, R. (2012). Komunikasi Politik pada Era Multimedia. Bandung. Simbiosa Rekatama Media
Wardhani, D., & Makkuraga, A. (ed). (2012). The Repotition of Communication In The Dynamic of Convergence: Reposisi Komunikasi dalam Dinamika Konvergensi. Jakarta. Kencana
Wayne, R., & Faules, F. D. (2010). Komunikasi Organisasi Strategi Meningkatkan Kinerja Perusahaan, (Ed 7). Bandung. Rosdakarya
