Pengembangan Layanan Baru dan Penggunaan Teknologi dalam Strategi Inovasi pada Masa Pandemi Covid-19
Abstract
This research aims to analyze the development of new services and the use of technology in innovation strategies at Hospital X during the COVID-19 pandemic. The research method uses a case study approach with interviews, document review, and observation, as well as Focus Group Discussions (FGD). The research results show that health service innovation strategies at Hospital hospital services such as registration, payment transactions, service outreach, or online consultations. Apart from that, increasing the use of e-health or IT, such as telemedicine, drive-thru vaccination, drive-thru PCR/antigen/antibody swabs, MCU on site, and home care, etc. can provide speed and accuracy in service delivery. In conclusion, in the digital era, the pace of change has become very fast. Hospital X applies these strategic, creative, execution and organizational factors in innovation.
Keywords: COVID-19, Innovation, Service Development, Strategy, Technology.
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Choi, H. and Lee, S.-K. (2022) ‘Failure Mode and Effects Analysis of Telehealth Service of Minority Elderly for Sustainable Digital Transformation. Computers in Biology and Medicine, 148, 105950. https://scholar.google.com/scholar?hl=en&as_sdt=0%2C5&as_ylo=2022&as_yhi=2024&q=Choi%2C+H.+and+Lee%2C+S.-K.+%282022%29+%E2%80%98Failure+Mode+and+Effects+Analysis+of+Telehealth+Service+of+Minority+Elderly+for+Sustainable+Digital+Transformation%E2%80%99%2C+Computers+in+Biology+and+Medicine%2C+148%2C+p.+105950.&btnG=.
Dewi, A. C., Papilaya, R. O., & Agushybana, F. (2023). Kesiapan Pelayanan ℡Ehealth Selama Pandemi Covid-19: Literatur Review. Jurnal Ilmu Kesehatan Masyarakat, 19(1), 1–9. https://jurnal.unej.ac.id/index.php/IKESMA/article/view/36711.
Ekawati, S., & Andriani, H. (2022). Strategi Bauran Pemasaran Pelayanan Kesehatan Rumah Sakit Yadika Pondok Bambu pada Masa Pandemi Covid-19. Jurnal Medika Hutama, 3(2), 2073–2083. https://doi.org/10.55849/health.v2i1.667 .
Kamil, M. L. D., & Aknuranda, I. (2022). Perancangan Antarmuka Pengguna Situs Web E-Health untuk Layanan Pemeriksaan Penyakit Kulit menggunakan Pendekatan User-Centered Design (UCD). Jurnal Pengembangan Teknologi Informasi dan Ilmu Komputer, 6(10), 4989–4995. https://j-ptiik.ub.ac.id/index.php/j-ptiik/article/view/11733.
Lengkong, S. G., & Adisasmito, W. B. B. (2022). Optimalisasi Telemedicine untuk Menegakkan Diagnosis sebagai Inovasi Pelayanan Rumah Sakit selama Pandemi COVID-19: Tinjauan Sistematis. Jurnal Kesehatan Vokasional, 7(2), 111–118. https://www.academia.edu/download/88845527/33891.pdf.
Martiraz, Y., Wibowo, A., & Fauzia, A. (2022). Systematic Review: Efektivitas Telemedicine pada Pelayanan Antenatal di Masa Pandemi COVID-19. Jurnal Ilmu Kesehatan Masyarakat, 11(02), 111–118. https://doi.org/10.33221/jikm.v11i02.1256 .
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Pebriyanto, D. Y., & Suprastiyo, A. (2023). Inovasi Pelayanan Publik E-Health Rumah Sakit Umum Daerah (RSUD) Sumberrejo Bojonegoro. JIAN-Jurnal Ilmu Administrasi Negara, 7(1), 27–32. https://ojs.ejournalunigoro.com/index.php/JIAN/article/view/660.
Pusvitasari, I., & Ayuningtyas, D. (2023). Efektivitas Penerapan Telemedicine di Rumah Sakit pada Masa Pandemi Covid-19: A Scoping Review. Jurnal Darma Agung, 30(2), 11–18. https://jurnal.darmaagung.ac.id/index.php/jurnaluda/article/view/2670.
Rahmawati, W., Putri, W. F., Azhari, D. W., Asbari, M., Novitasari, D., Widodo, A., & Wiyono, N. (2023). Penerapan Aplikasi e-Health sebagai Media Online Konsultasi Kesehatan di Masa Pandemi Covid-19. Journal of Community Service and Engagement, 3(2), 1–7. http://jocosae.org/index.php/jocosae/article/view/170.
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Tsoraya, N. D., Khasanah, I. A., Prasadana, J. P., Perawati, S., & Asbari, M. (2023). Pengenalan Aplikasi Pelayanan Publik Digital Tangerang Gemilang. Journal of Community Service and Engagement, 3(1), 40–49. https://doi.org/10.9999/jocosae.v3i1.159 .
Ullhaque, A. D., Pratama, E. P. P. A., Rosmayani, P. A., Listiani, R., & Amalia, R. (2022). Hubungan Pelaksanaan Telemedicine pada Kepuasan Pasien saat Pandemi Covid-19: Systematic Review. Jurnal Kesehatan Tambusai, 3(2), 74–82. https://doi.org/10.31004/jkt.v3i2.4403 .
Wati, A., Sawitri, N. M., Aisabila, R., Kurniati, S., Adinda, S., & Widad, Z. (2022). The Crime of Corruption and How to Eradicate It. Journal of Community Service and Engagement, 2(6), 8–17. https://doi.org/10.9999/jocosae.v2i6.122 .
Wati, W. S., & Rachmani, E. (2022). Literature Review Penerimaan E-Health di Institusi Pelayanan Kesehatan Dasar. VISIKES: Jurnal Kesehatan Masyarakat, 20(2), 480-499. http://publikasi.dinus.ac.id/index.php/visikes/article/view/5726
Yuanita, L., & Asmar, A. (2022). Peran e-Government dalam Penerapan Protokol Kesehatan di Puskesmas dan Rumah Sakit di Kota Surabaya. Civitas Consecratio: Journal of Community Service and Empowerment, 2(1), 39–50. https://doi.org/10.33701/cc.v2i1.2334
Yu-Tong, T. (2022). Telehealth Readiness and Its Influencing Factors among Chinese Clinical Nurses: A Crosssectional Study. Nurse Education in Practice, 58. 103278. https://doi.org/10.1016/j.nepr.2021.103278.
Published
2024-03-06
Section
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Copyright (c) 2024 Selfi Farisha, Hardisman Hardisman, Abdi Setia Putra, Yani Anggina
This work is licensed under a Creative Commons Attribution-NonCommercial 4.0 International License.
