Pengaruh Persepsi Wisatawan Terhadap Minat Berkunjung Di Museum Bahari

Authors

Daniel Universitas Bunda Mulia
Dewanta Facrureza Universitas Bunda Mulia

DOI:

Abstract

This study investigates the influence of tourist perceptions on visit intention to the Jakarta Maritime Museum, focusing on cognitive, affective, and motivational dimensions. A descriptive quantitative method was applied using a simple random sampling technique. Based on Slovin’s formula with a 10% margin of error, 100 visitors were selected as respondents. Data were obtained through questionnaires and field observations and analyzed using multiple regression. The findings reveal that all three perception dimensions significantly affect visit intention. The coefficient of determination indicates that tourist perception explains a substantial proportion of the variance in visit intention. The study concludes that strengthening tourist perceptions through improved facilities, engaging collections, educational narratives, and effective digital promotion is essential to restore the museum’s image and enhance its appeal as a historical and educational tourism destination.

Keywords: Affective, Cognitive, Maritime Museum, Motivation, Tourist Perception, Visit Intention.

References

Aulia, T., Fitriyani, S., Syuzairi, M., & Mahadiansar, M. (2024). Implementasi Pendidikan Pancasila dalam Kegiatan Kunjungan Museum sebagai Upaya Penguatan Karakter di Kota Tanjungpinang. Khidmat: Journal of Community Service, 1(3), 153–168. https://doi.org/10.31629/khidmat.v1i3.7036

Babu, M. A. (2023). Pengaruh Sektor Pariwisata Terhadap Pendapatan Asli Daerah Kabupaten Alor Nusa Tenggara Timur. Pringgitan, 4(2), 10–29. http://dx.doi.org/10.47256/prg.v4i1.232

Candra, Y., Mayora, E., & Putra, H. (2019). Analisis Faktor Revisit Intention Wisnus di Kawasan Jembatan Akar Kabupaten Pesisir Selatan. Manajemen Dan Kewirausahaan, 10(2), 8-15. Retrieved from http://ojs.unitas-pdg.ac.id/index.php/manajemen/article/view/432

Cupian, C., Rohman, M. F., Fajri, M. (2023). Pengaruh Persepsi Wisatawan terhadap Keputusan Mengunjungi Objek Wisata Halal Bandung. Visionida. 9(1). 32–43. https://doi.org/10.30997/jvs.v9i1.8308

Facrureza, D., & Vinessia, C. (2020). Faktor–Faktor Yang Mempengaruhi Wisatawan Berkunjung Ke Museum Tekstil Jakarta. Sadar Wisata: Jurnal Pariwisata, 3(2), 81–92. https://doi.org/10.32528/sw.v3i2.3868

Japri, J. F., & Facrureza, D. (2024). Analysis of Tourist Attraction on Tourist Visiting Interest in Perlang Tourism Village Central Bangka. International Journal of Accounting, Management, Economics and Social Sciences (IJAMESC), 2(4), 1277–1285. https://doi.org/10.61990/ijamesc.v2i4.275

Kencana, J. G., & Facrureza, D. (2023). Pengaruh Citra Destinasi Terhadap Minat Berkunjung di Museum Sejarah Kota Tua Jakarta. INSPIRE: Journal of Culinary, Hospitality, Digital & Creative Arts and Event, 1(2), 78–88. https://doi.org/10.46837/inspire.v1i2.13

Margau, D. H., & Ardiansyah, I. (2024). Pengaruh Museum Atmosphere terhadap Keputusan Berkunjung Wisatawan di Museum Bahari. Kaganga:Jurnal Pendidikan Sejarah Dan Riset Sosial Humaniora, 7(2), 1160–1172. https://doi.org/10.31539/kaganga.v7i2.10639

Muliawan, I. N., Darsana, I. M., & Widhyandanta, I. G. D. S. A. (2024). Motivasi dan Persepsi Minat Berkunjung Kembali Wisatawan Domestik Terhadap Daya Tarik Wisata Monkey Forest Ubud. Jurnal Ilmiah Pariwisata Dan Bisnis, 3(7), 1151–1160. https://doi.org/10.22334/paris.v3i7.831

Mulyani, M., & Soeprapto, V. S. (2024). Peranan Kreativitas dan Inovasi dalam Meningkatkan Volume Penjualan Produk ‎Chick’n Mentai Burger, Pada Pranita Rasa Vegetarian. Jurnal Sosial Ekonomi Dan Humaniora, 10(2), 136–144. https://doi.org/10.29303/jseh.v10i2.517

Nurhidayati, S. E., Muliani, L., Judijanto, L., Apriyanto, A., Haryanti, T., Darmayasa, D., Haryani, H., Rohmah, I. Y., Hadiati, M. S., & Arifiyanti, A. A. (2025). Pesona Pariwisata Indonesia: Potensi, Pengembangan, dan Inovasi Membangun Destinasi Pariwisata Indonesia. PT. Sonpedia Publishing Indonesia. Jakarta

Rahmawati, A., & Hanif, A. (2025). Fasilitas dan Pelayanan Prima: Meningkatkan Minat Wisatawan Untuk Berkunjung Kembali Ke Pantai Watulawang, Kabupaten Gunungkidul: Facilities and Excellent Service: Enhancing Tourists’ Interest To Return To Watulawang Beach, Gunungkidul Regency. Jurnal Sains Terapan Pariwisata, 10(1), 46–56. https://doi.org/10.56743/jstp.v10i1.482

Samuel, S. (2021). Pengaruh Kesadaran Wisatawan Akan Destinasi Dan Motivasi Terhadap Keputusan Berkunjung Di Taman Safari Indonesia Cisarua Bogor. Turn Journal, 1(2), 1–19. https://journal.unas.ac.id/turn/article/view/1435

Sihaloho, A. P. (2023). Pengaruh Persepsi Harga Dan Fasilitas Terhadap Minat Berkunjung Pada Tempat Wisata Sibea-bea Samosir. https://www.scribd.com/document/869317660/amran-p-sihaloho

Veronica, V., & Rivabelle, E. (2024). Peranan Aerotravel Dalam Mendukung Keberlanjutan Pariwisata Sebagai Biro Perjalanan Wisata. Kepariwisataan: Jurnal Ilmiah, 18 (2), 139–155. http://dx.doi.org/10.47256/kji.v18i2.513

Wisnu, I., & Sholahuddin, M. (2023). Pengaruh Citra Destinasi Terhadap Minat Berkunjung Kembali Ke Obyek Wisata Waduk Kedung Ombo. Value, 4(1), 13-33. https://doi.org/10.36490/value.v4i1.717