Analisis Umrah Backpacker Di Kalangan Jamaah: Peluang Dan Tantangan

Authors

  • Cecilia Fadiyah Putri Salsabila Universitas Bunda Mulia
  • Vishnuvardhana S. Soeprapto Universitas Bunda Mulia

DOI:

https://doi.org/10.31539/d7svff03

Abstract

 

This study aims to analyze the motivation of Umrah pilgrims in choosing the backpacker method, whether driven by cheaper costs or other factors. This study uses a mixed method approach, not purely qualitative because this study uses a SWOT analysis method that combines qualitative data, namely the results of interviews and observations with quantitative data, namely statistical data tables such as the table of the number of backpacker Umrah pilgrims in 2024 obtained through sources, namely tour guides. The main focus is to explore the challenges and opportunities in backpacker Umrah. The results of the study show that backpacker Umrah offers opportunities such as more affordable costs, time flexibility, and a personal worship experience. However, the main challenges include language barriers, security risks, and the absence of official companions. The SWOT analysis identifies internal strengths (cost efficiency, flexibility) and external opportunities (digital education, job opportunities for Indonesian citizens in Saudi Arabia), while weaknesses (lack of travel structure) and threats (unclear regulations) need to be addressed. The conclusion of this study emphasizes that backpacker Umrah can be an attractive alternative for experienced pilgrims, but requires thorough preparation and regulatory support from the government. Practical recommendations include developing limited assistance services by travel agencies and increasing literacy for prospective pilgrims. These findings contribute to the development of a more inclusive and modern pilgrimage-oriented travel industry.

Keywords: Backpacker, Backpacker Umrah, Challenges, Destinations, Opportunities, Pilgrims, Umrah.

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Published

2025-08-31