Mendorong Perilaku Wirausaha Muda melalui Efikasi Diri, Sikap, dan Niat Mahasiswa

Authors

Tiffany Tiffany Universitas Tarumanagara
Ida Puspitowati Universitas Tarumanagara

DOI:

Abstract

This study aims to analyze the influence of self-efficacy, entrepreneurial attitudes, and perceived behavioral control on the entrepreneurial behavior of students in West Jakarta, with entrepreneurial intention as a mediating variable. This research method uses a quantitative approach with a purposive sampling method on 249 students from various universities in West Jakarta. Data were collected through questionnaires and analyzed using the Partial Least Squares Structural Equation Modeling (PLS-SEM) method through SmartPLS 4 software. The results of this study indicate that self-efficacy, entrepreneurial attitudes, and perceived behavioral control have a positive and significant effect on entrepreneurial intention. In addition, entrepreneurial intention is proven to significantly mediate the influence of self-efficacy, entrepreneurial attitudes, and perceived behavioral control on entrepreneurial behavior. The conclusion of this study confirms that to encourage real entrepreneurial behavior, strengthening self-efficacy and positive attitudes is necessary, which in turn will strengthen the intention of students in West Jakarta to act.

Keywords: Entrepreneurial Attitude, Entrepreneurial Behavior, Entrepreneurial Intention, Perceived Behavioral Control, Self-Efficacy.

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