Pengalaman Komunikasi Barista Perempuan (Studi Fenomenologi)

Authors

Mochamad Reza Fahlevi Universitas SIngaperbangsa Karawang

DOI:

Abstract

This study examines the communication experiences of female baristas working in coffee shops in Karawang using a phenomenological approach. The research is motivated by the increasing involvement of women in the coffee shop industry, while gender stereotypes and biases toward female baristas’ professional abilities still persist. The study aims to explore communication motives, interaction experiences, and the meanings constructed by female baristas throughout their work and interactions with customers. A qualitative method was employed, with data collected through observation, in-depth interviews, and documentation. Informants were selected purposively, consisting of female baristas with considerable work experience and active customer interaction. The findings reveal that communication is interpreted as a means of creating comfort, building interpersonal relationships, and enhancing customer experiences within coffee shops. The communication experiences encountered by the informants also contributed to the development of adaptability, empathy, patience, and professionalism in dealing with diverse customer characteristics. Beyond serving as a form of customer service, communication for female baristas also represents a process of social learning and professional identity formation within the workplace.

Keywords: Coffee Shop, Communication Experience, Female Barista, Interpersonal Communication, Phenomenology.

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