Pengalaman Komunikasi Meminum Minuman Keras pada Generasi Z

Authors

Bintang Riskyawan Universitas Singaperbangsa Karawang
Ana Fitriana Poerana Universitas Singaperbangsa Karawang
Khairul Arief Rahman Universitas Singaperbangsa Karawang

DOI:

Abstract

This study aims to explore the motives, communication experiences, and meanings of alcoholic beverage consumption among Generation Z in Bekasi City. A qualitative approach with the phenomenological method was applied to understand the subjective experiences of informants. Data were collected through in-depth interviews with five informants selected using the snowball sampling technique. The research findings indicate that the primary motive for alcoholic beverage consumption is rooted in the need for an escape mechanism from various life pressures, such as work stress, emotional conflicts (e.g., heartbreak), family conflicts, and social pressure for conformity. Post-consumption communication experiences are characterized by a paradoxical transformation in interaction quality: creating a more fluid and honest atmosphere, but also potentially triggering conflicts due to decreased self-regulation. The constructed meanings are multidimensional, encompassing instrumental aspects (means of relaxation and networking), identity (part of self-image and group identity), and existential dimensions ("life companion" and temporary escape). This study concludes that alcoholic beverage consumption among Generation Z in Bekasi is more than mere recreational behavior; it is a complex coping mechanism for navigating urban life challenges. These findings provide implications for the development of more contextual public health programs and communication interventions..

Keywords: Alcoholic Beverages, Communication Experience, Escap, Generation Z, Phenomenology.

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