Pemaknaan Audiens terhadap Narasi Pengalaman Child Grooming pada Kanal Instagram Broken Strings Circle

Abstract

This study aims to analyze audience reception of the child grooming experience narrative shared by Aurelie Moeremans through the Instagram channel Broken Strings Circle. Using Stuart Hall's encoding-decoding theory, this research seeks to understand how audiences interpret the narrative through three reading positions: dominant reading, negotiated reading, and oppositional reading. This study employs a qualitative approach with a constructivism paradigm and reception analysis method. Primary data consisting of audience comments on three posts from the Broken Strings Circle Instagram channel published in January 2026 were collected through non-participant observation and documentation. Results indicate that five audiences occupy the dominant reading position by accepting the narrative according to Aurelie Moeremans' constructed meaning, while seven audiences occupy the negotiated reading position by interpreting the message based on their personal experiences and contexts. No oppositional reading position was found in this study. These findings demonstrate that Broken Strings Circle channel audiences are active audiences with strong emotional connections to the child grooming issue, thus tending to show acceptance and negotiation of meaning rather than rejection of the narrative presented.

Keywords: Audience Meaning-Making, Audience Reception, Child Grooming, Encoding-Decoding, Instagram Channel.