Pengaruh Kualitas Informasi Akun Instagram @Kotajakartapusat Terhadap Citra Pemerintah
Abstract
This research was conducted to determine the effect of the information quality of the @kotajakartapusat Instagram account on the image of the Central Jakarta Administrative City Government. The research method uses quantitative survey methods and this type of research is causality. Sampling used a non-probability sampling method with purposive sampling of 99 respondents. The results showed that from the results of partial hypothesis testing (T test) there was a significant effect of Information Quality (X) Instagram account @kotajakartapusat on the City Administration City Government's Image (Y) significantly by tcount 9.382 ≥ 1.985 ttable value and significance value 0.000 ≤ 0.05 , this means that Ho is rejected and Ha is accepted. The conclusion of the study is that the influence of the information quality of the Instagram @kotajakartapusat account is very good on the image of the central Jakarta administrative city government.. Keywords: Central Jakarta Administration City Government, Image, Information Quality, InstagramReferences
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Elvinaro, A. (2011). Handbook of Public Relations (Pengantar Komprehensif). Simbiosa Rekatama Media. Bandung
Elvinaro, A. (2018). Handbook of Public Relations (Pengantar Komprehensif). Simbiosa Rekatama Media. Bandung
Ghozali, I. (2018). Aplikasi Analisis Multivariete Dengan Program IBM SPPS 25. Badan Penerbit Universitas Diponegoro. Banten
McQuail, D. (2011). Teori Komunikasi Massa. Salemba Humanika. Banten
Morissan. (2013). Teori Komunikasi Massa: Individu Hingga Massa. Kencana. Nurudin. (2019). Pengantar Komunikasi Massa. PT. Rajagrafindo Persada. Jakarta
Rachmat, K. (2008). Teknik Praktis Riset Komunikasi (disertai Contoh Praktis Riset Media Public Relations, Advertising, Komunikasi Organisasi, Komunikasi Pemasaran). Kencana Prenadamedia Group. Jakarta
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Soemirat, S., & Elvinaro, A. (2010). Dasar-Dasar Public Relations. Remaja Rosdakarya. Sugiyono. (2017). Metode Penelitian Kuantitatif, Kualitatif dan R&D. Alfabeta. Bandung
Sutojo, S. (2004). Membangun Citra Perusahaan. Damar Mulia Pustaka. Jakarta
Wang, R. Y., & Strong, D. M. (1996). Beyond Accuracy: What Data Quality Means to Data Consumers. M.E. Sharpe. Inc. Journal of Management Information Systems. 12(4). 5–33. http://www.jstor.org/stable/40398176
Published
2022-12-31
Section
Articles
