Pengaruh Word Of Mouth terhadap Keinginan Melakukan Vaksinasi Covid-19 pada Usia Produktif 15-65 Tahun
Abstract
The purpose of this study was to measure and answer the question whether Word of Mouth influences the desire to vaccinate against COVID-19 at a productive age. This research method uses a variety of test variables in order to get accurate results. The results of this study are based on the results of the determination test (R square), the results of the R square test found that Word of Mouth has an effect of 0.546. It can be stated that Word of Mouth affects the desire to vaccinate by 54.6% influenced by other variables that are not present in this study. And the results of the t test found that tcount > ttable (4.971 > 1.98) then H0 was rejected statistically. From the results of the t test, the significant value is less than 0.05 (0.000 <0.05), which can be interpreted as having a fairly close influence between Word of Mouth on the desire to vaccinate. The conclusion of the study is that Word of Mouth affects a person's desire to vaccinate against Covid-19.
Keywords: Covid-19, Vaccination, Word of Mouth
References
Barseli, M., Sembiring, K., Ifdil, I. & Fitria, L. (2018). The Concept Of Student Interpersonal Communication. Jurnal Penelitian Pendidikan Indonesia (JPPI). 4(2). 129-134. https://doi.org/10.29210/02018259
Belch, G. E., & Belch, M. (2009). Advertising & Promotion: An Integrated Marketing Communication Perspective. McGraw Hill. New York
Djuretna, A. I. M. (1994). Moral dan Religi Menurut Emile. Kanisius. Yogyakarta
Drummond, D. (1993). Effective Decision Making; A Practical Guide for Management. Kogan Page Limited. London
Ghozali, I. (2016). Aplikasi Analisis Multivariate dengan Program IBM SPSS 23. Cet. VIII. Badan Penerbit Universitas Diponegoro. Semarang
Ghozali, I. (2021). Desain Penelitian Kuantitatif dan Kualitatif untuk Akuntansi, Bisnis, dan Ilmu Sosial Lainnya. Yoga Pratama. Semarang
Hair Jr, J., Black, W. C., Babin, B. J. & Rolph E, A. (2014). Multivariate Data Analysis. 7th Edition. Pearson Education Limited. United States of America
Harrison, H. (1992). The Managerial Decision Making Process. Houghton Miffin Company. Boston
Hasan, A., (2010). Marketing. In: Marketing. Media Presindo. Yogyakarta
Hetherington, E. M. & Parke, R. D. (1986). Child Pyschology a Contemporery Viewpoint. 4ed. Mc Graw Hill. Tokyo
https://covid19.go.id/tentang-vaksin-covid19
Ichsan, D. S., Hafid, F., Ramadhan, K., & Taqwin, T. (2021). Determinan Kesediaan Masyarakat Menerima Vaksinasi Covid-19 di Sulawesi Tengah. POLTEKITA: Jurnal Ilmu Kesehatan, 15(1), 1–11. https://doi.org/10.33860/jik.v15i1.430
Joesyiana, K. (2018). Pengaruh Word of Mouth terhadap Keputusan Pembelian Konsumen pada Media Online Shop Shopee di Pekanbaru. Jurnal Valuta. 4(1). 71-85. https://journal.uir.ac.id/index.php/valuta/article/download/2534/1444/
Koentjaraningrat, K. (2009). Pengantar Ilmu Antropologi. RinekaCipta. Jakarta
Mahendra, A. D. & Woyanti, N. (2014). Analisis Pengaruh Pendidikan, Upah Jenis Kelamin, Usia dan Pengalaman Kerja terhadap Produktivitas Tenaga Kerja. https://core.ac.uk/download/pdf/20259815.pdf
Muhdi, M., Kastawi, N. S., & Widodo, S. (2017). Teknik Pengambilan Keputusan dalam Menentukan Model Manajemen Pendidikan Menengah. Kelola: Jurnal Manajemen Pendidikan. 4(2), 135–145. https://doi.org/10.24246/j.jk.2017.v4.i2.p135-145
Nur, F. F. & Rahman, V. N. (2021). Penyuluhan Program Vaksinasi Covid-19 pada Mayarakat. Jurnal BUDIMAS: Jurnal Pengabdian Masyarakat. 3(2). 491-492. https://jurnal.stie-aas.ac.id/index.php/JAIM/article/view/3387/1585
Parke, H. &., 1986. Child Psychology: A Contemporary Viewpoint. Universitas Indonesia. Jakarta
Pranita, E. (2020, April 03). Indonesia tak Pilih Lockdown untuk Perangi Corona, Begini Kata Ahli. Kompas Online. Diakses dari https://www.kompas.com/sains/read/2020/04/03/130000923/indonesia-tak-pilih-lockdown-untuk-perangi-corona-begini-kata-ahli?page=all#page2
Pressley, M., (1990). Cognitive Strategy Instruction That Really Improves Children's Academic Performance.. S. l. Brookline Books
Rachman, F. F., Pramana, S. (2020). Analisis Sentimen Pro dan Kontra. Indonesian Of Health Information Management Journal. 8(2). 100-109. https://inohim.esaunggul.ac.id/index.php/INO/article/view/223
Riswandi, R. (2013). Psikologi Komunikasi. Graha Ilmu. Yogyakarta
Roem, E. R. & S. (2019). Komunikasi Interpersonal. CV IRDH. Malang
Senovitz, S. (2012). Word of Mouth Marketing: How Smart Companies get People. Kaplan Inc. New York
Sernovitz, A. (2006). Word of Mouth Marketing: How Smart Companies Get People Talking. Kaplan Publishing. Chicago
Soekanto, S., (2006). Sosiologi Suatu Pengantar. Raja Grapindo Perkasa. Jakarta
Suciati, S. (2015). Komunikasi Interpersonal: Sebuah Tinjauan Psikologis dan. Buku Litera. Yogyakarta
Sugiyono, S. (2017). Metode Penelitian. PT. Alfabet. Bandung
Sugiyono. S. (2013). Metode Penelitian Kuantitatif dan R&D. Alfabeta, 2013. Bandung
Sumardy. S. (2011). The Power of Word of Mouth Marketing. PT.Gramedia Pustaka Utama. Jakarta
Sutisna, S. (2012). Perilaku Konsumen dan Komunikasi Pemasaran. PT. Remaja Rusdakarya. Bandung
Taneko, S. B., 1984. Struktur dan Proses Sosial; Suatu Pengantar. Rajawali. Jakarta
Tanto, D., Dewi, M. S. & Budio, S. P. (2012). Faktor-Faktor Yang Mempengaruhi Produktivitas Pekerja Pada Pengerjaan Atap Baja Ringan di Perumahan Green Hills Malang. Jurnal Rekayasa Sipil. 6(1). 69-82. https://rekayasasipil.ub.ac.id/index.php/rs/article/view/191.
Yuningsih, R. (2020). Uji Klinik Coronavac dan Rencana Vaksinasi COVID-19 Massal Di Indonesia. Puslit BKD DPR RI. 12(16). 13–18.
Belch, G. E., & Belch, M. (2009). Advertising & Promotion: An Integrated Marketing Communication Perspective. McGraw Hill. New York
Djuretna, A. I. M. (1994). Moral dan Religi Menurut Emile. Kanisius. Yogyakarta
Drummond, D. (1993). Effective Decision Making; A Practical Guide for Management. Kogan Page Limited. London
Ghozali, I. (2016). Aplikasi Analisis Multivariate dengan Program IBM SPSS 23. Cet. VIII. Badan Penerbit Universitas Diponegoro. Semarang
Ghozali, I. (2021). Desain Penelitian Kuantitatif dan Kualitatif untuk Akuntansi, Bisnis, dan Ilmu Sosial Lainnya. Yoga Pratama. Semarang
Hair Jr, J., Black, W. C., Babin, B. J. & Rolph E, A. (2014). Multivariate Data Analysis. 7th Edition. Pearson Education Limited. United States of America
Harrison, H. (1992). The Managerial Decision Making Process. Houghton Miffin Company. Boston
Hasan, A., (2010). Marketing. In: Marketing. Media Presindo. Yogyakarta
Hetherington, E. M. & Parke, R. D. (1986). Child Pyschology a Contemporery Viewpoint. 4ed. Mc Graw Hill. Tokyo
https://covid19.go.id/tentang-vaksin-covid19
Ichsan, D. S., Hafid, F., Ramadhan, K., & Taqwin, T. (2021). Determinan Kesediaan Masyarakat Menerima Vaksinasi Covid-19 di Sulawesi Tengah. POLTEKITA: Jurnal Ilmu Kesehatan, 15(1), 1–11. https://doi.org/10.33860/jik.v15i1.430
Joesyiana, K. (2018). Pengaruh Word of Mouth terhadap Keputusan Pembelian Konsumen pada Media Online Shop Shopee di Pekanbaru. Jurnal Valuta. 4(1). 71-85. https://journal.uir.ac.id/index.php/valuta/article/download/2534/1444/
Koentjaraningrat, K. (2009). Pengantar Ilmu Antropologi. RinekaCipta. Jakarta
Mahendra, A. D. & Woyanti, N. (2014). Analisis Pengaruh Pendidikan, Upah Jenis Kelamin, Usia dan Pengalaman Kerja terhadap Produktivitas Tenaga Kerja. https://core.ac.uk/download/pdf/20259815.pdf
Muhdi, M., Kastawi, N. S., & Widodo, S. (2017). Teknik Pengambilan Keputusan dalam Menentukan Model Manajemen Pendidikan Menengah. Kelola: Jurnal Manajemen Pendidikan. 4(2), 135–145. https://doi.org/10.24246/j.jk.2017.v4.i2.p135-145
Nur, F. F. & Rahman, V. N. (2021). Penyuluhan Program Vaksinasi Covid-19 pada Mayarakat. Jurnal BUDIMAS: Jurnal Pengabdian Masyarakat. 3(2). 491-492. https://jurnal.stie-aas.ac.id/index.php/JAIM/article/view/3387/1585
Parke, H. &., 1986. Child Psychology: A Contemporary Viewpoint. Universitas Indonesia. Jakarta
Pranita, E. (2020, April 03). Indonesia tak Pilih Lockdown untuk Perangi Corona, Begini Kata Ahli. Kompas Online. Diakses dari https://www.kompas.com/sains/read/2020/04/03/130000923/indonesia-tak-pilih-lockdown-untuk-perangi-corona-begini-kata-ahli?page=all#page2
Pressley, M., (1990). Cognitive Strategy Instruction That Really Improves Children's Academic Performance.. S. l. Brookline Books
Rachman, F. F., Pramana, S. (2020). Analisis Sentimen Pro dan Kontra. Indonesian Of Health Information Management Journal. 8(2). 100-109. https://inohim.esaunggul.ac.id/index.php/INO/article/view/223
Riswandi, R. (2013). Psikologi Komunikasi. Graha Ilmu. Yogyakarta
Roem, E. R. & S. (2019). Komunikasi Interpersonal. CV IRDH. Malang
Senovitz, S. (2012). Word of Mouth Marketing: How Smart Companies get People. Kaplan Inc. New York
Sernovitz, A. (2006). Word of Mouth Marketing: How Smart Companies Get People Talking. Kaplan Publishing. Chicago
Soekanto, S., (2006). Sosiologi Suatu Pengantar. Raja Grapindo Perkasa. Jakarta
Suciati, S. (2015). Komunikasi Interpersonal: Sebuah Tinjauan Psikologis dan. Buku Litera. Yogyakarta
Sugiyono, S. (2017). Metode Penelitian. PT. Alfabet. Bandung
Sugiyono. S. (2013). Metode Penelitian Kuantitatif dan R&D. Alfabeta, 2013. Bandung
Sumardy. S. (2011). The Power of Word of Mouth Marketing. PT.Gramedia Pustaka Utama. Jakarta
Sutisna, S. (2012). Perilaku Konsumen dan Komunikasi Pemasaran. PT. Remaja Rusdakarya. Bandung
Taneko, S. B., 1984. Struktur dan Proses Sosial; Suatu Pengantar. Rajawali. Jakarta
Tanto, D., Dewi, M. S. & Budio, S. P. (2012). Faktor-Faktor Yang Mempengaruhi Produktivitas Pekerja Pada Pengerjaan Atap Baja Ringan di Perumahan Green Hills Malang. Jurnal Rekayasa Sipil. 6(1). 69-82. https://rekayasasipil.ub.ac.id/index.php/rs/article/view/191.
Yuningsih, R. (2020). Uji Klinik Coronavac dan Rencana Vaksinasi COVID-19 Massal Di Indonesia. Puslit BKD DPR RI. 12(16). 13–18.
Published
2023-06-28
Section
Articles
