Analisis Perumusan Strategi Komunikasi Radar Jember Digital

  • Monalisa Alfitri Universitas Telkom Bandung
  • Aditya Ali Universitas Telkom Bandung

Abstract

The purpose of this research is to find out the formulation of the Radar Jember Digital media communication strategy in knowing the audience. This study used a descriptive qualitative method. The results of this study are that the strategy used by Radar Jember Digital is to obtain information material through research on issues and phenomena that are currently being discussed, information from the website, but not infrequently the information material is taken directly from the field. Then the information is compiled and adapted to the type of information conveyed, whether the news is of the type of straight news, depth news, interpretive news, or features, for news posts uploaded to Youtube Radar Jember Digital, the writing pattern refers to the 5W + 1H formula, the same as news writing. for the media in general in accordance with journalistic rules. The conclusion of the research is that Radar Jember Digital has an audience where the majority are native Jember residents. So, in this case Radar Jember Digital provides more information or news about Jember residents and the surrounding area.

 

Keywords: Communication Strategy, Media Social, Youtube

References

Anwar, A. (2007). Komunikasi dalam Teori dan Praktik. Armico. Bandung

Cangara, H. (2006). Pengantar Ilmu Komunikasi. PT. RajaGrafindo Persada. Jakarta

Charles R. W. (1985). Mass Comunication: a Sosiological Perspective. Random House. New York.

Effendy, O. U. (2009). Ilmu Komunikasi Teori dan Praktek. PT Remaja Rosdakarya. Bandung

Elizabeth, B., K & Copeland, S, R. (2011). What Is Literacy? The power of a Defenition, Journal Research & Practice for Persons with Severe Disabilities, 36 (3), 92-99. 10.2511/027494811800824507

Kulvisaechana, Somboon. (2001). The Role of Communication Strategies in Change Management Process: A Case Study of Consignia Brand and Business Status Introduction: Cambridge. Journal Communication Spectrum, 3(1) http://www.bus.tu.ac.th/usr/sab/articles_pdf/mphil_thesis/mphil_full_final_web.pdf

Nasrullah, R. (2015). Media Sosial. Simbiosa Rekatama Media. Bandung

Nurhasanah, S., & Alkatri, J. (2019) Strategi Surat Kabar Radar Depok dalam Mengantisipasi Media Online. Coverage: Journal of Strategic Communication, 9(2), 43-51. https://doi.org/10.35814/coverage.v9i2.1126

Prihartono, W. A. (2016) Surat Kabar & Konvergensi Media (Studi Deskriptif Kualitatif Model Konvergensi Media Pada Solopos). Chanel: Jurnal Komunikasi. 4(1). 105-116. http://dx.doi.org/10.12928/channel.v4i1.4210

Rakhmat, J. (2013). Psikologi Komunikasi: PT. Remaja Rosda Karya Bandung

Resmadi, I., Yuliar, s. (2014). Kajian Difusi Inovasi Konvergensi Media di Harian Pikiran Rakyat. 13(2). 110-118. https://doi.org/10.5614/sostek.itbj.2014.13.2.5

Sukmadinata, S. N. (2011). Metod Penelitian Pendidikan. PT. Remaja Rosda Karya Bandung

Sumandiria, A. S. H. (2014). Sosiologi Komunikasi Masa. Simbiosa Rekatama Media. Bandung

Susanto, A. B., & Wijanarko, H. (2004). Power Branding: Membangun Merek Unggul dan Organisasi Pendukungnya. PT Mizan Publika. Jakarta

Tahir, M. (2011). Pengantar Metodologi Penelitian Pendidikan. Universitas Muhammadiyah Makassar. Makassar

Tamburaka, A. (2013). Literasi Media : Cerdas Bermedia Khalayak media Massa. PT. Raja Grafindo Persada. Jakarta

Vera, N (2016). Komunikasi Massa.: Ghalia Indonesia. Bogor
Published
2023-06-28
Abstract viewed = 30 times
pdf downloaded = 27 times