Representasi Perubahan Kecantikan Jepang dalam Kontes Miss Universe Japan 2020 oleh Black Haafu
Abstract
Penelitian ini bertujuan untuk membahas representasi perubahan kecantikan dalam kontes Miss Universe Japan 2020 yang berfokus pada kontestan yang berlatar belakang black haafu. Penelitian ini menggunakan pendekatan kualitatif dengan metode studi kasus dan teori representasi dari Stuart Hall serta konsep kecantikan Jepang. Hasil penelitian ini menunjukkan bahwa kecantikan orang Jepang di era modern dapat diwakilkan oleh black haafu dan tidak hanya berfokus pada warna kulit, namun juga karakter dan kecerdasan. Simpulan Dua kontestan kulit hitam di Miss Universe Jepang 2020 menunjukkan kemampuan mereka untuk menghadirkan Jepang dengan definisi baru kecantikan, tidak hanya penampilan fisik, tetapi juga karakter, keberanian, dan kemanusiaan. Mereka menekankan pentingnya cantik modern sebagai konsep yang berpusat pada manusia, berani, dan percaya diri. Penampilan fisik mereka, termasuk otot-otot besar, tulang kuat, dan tulang yang kuat, juga dipuji. Perwakilan budaya dan identitas nasional kontestan kulit hitam ini menyoroti kebutuhan untuk perwakilan Jepang yang lebih inklusif dan beragam.
Kata Kunci: Black Haafu, Kecantikan, Miss Universe Jepang 2020, Perubahan, Representasi.
References
Arudou, D. (2015). Japan’s Under-Researched Visible Minorities: Applying Critical Race Theory to Racialization Dynamics in a Non-White Society. https://qspace.library.queensu.ca/bitstream/1974/7387/1/Sakata_Fumi_201208_MA.pdf.
Ashikari, M. (2003). The Memory of The Women’s White Faces: Japaneseness and the Ideal Image of Women. Japan Forum, 15(1), 55–79. https://doi.org/10.1080/0955580032000077739
Darling-Wolf, F. (2004). Sites of Attractiveness: Japanese Women and Westernized Representations of Feminine Beauty. Critical Studies in Media Communication, 21(4), 325–345. https://doi.org/10.1080/0739318042000245354
Hall, S., & Open University. (1997). Representation : cultural representations and signifying practices. Sage in association with the Open University.
Harumi, B. (2009). Concept of Japan. In Sugimoto Yoshio (Ed.), The Cambridge Companion to Modern Japanese Culture (pp. 21–35). Cambridge University Press.
Ho, M. H. S. (2017). Consuming Women in Blackface: Racialized Affect and Transnational Femininity in Japanese Advertising. Japanese Studies, 37(1), 49–69. https://doi.org/10.1080/10371397.2017.1297677
Jbeauty Collection. (2022, November 15). Modern Japanese Beauty Standards and How They Differ From Other Cultures. https://thejbeautycollection.com/blogs/news/modern-japanese-beauty-standards-and-how-they-differ-from-other-cultures
Johansson, L., & Ganetz, H. (2017). A Stunning Portrait of Diversity? Gender, Race, and Nation in Miss Universe Japan 2015. Stockholms Universitet. http://www.diva-portal.org/smash/get/diva2:1237463/FULLTEXT01.pdf
John W Creswell. (2007). Qualitative Inquiry and Research Design : Choosing Among Five Traditions. (Second). Sage Publication.
Kanzulfikar, A. (2021). Representasi Kecantikan dalam Ajang Miss Universe Tahun 2019. Al Huwiyah: Journal of Woman and Children Studies, 1(2). https://doi.org/10.24042/jwcs.v1i2.10642
Kimura, K. (2020). Voices of In/Visible Minority: Homogenizing Discourse of Japaneseness in Hafu: The Mixed-Race Experience in Japan. Journal of Intercultural Communication Research, 50(3), 254–272. https://doi.org/10.1080/17475759.2020.1841017
Kumara, H. I. G. C., & Jayawardhana, R. A. W. D. (2018). International Beauty Pageants and the Construction of Hegemonic Images of Female Beauty. Sri Lanka Journal of Social Sciences, 41(2), 123–136. https://doi.org/10.4038/sljss.v41i2.7699
Kyo, C., & Selden, K. (2015). Selections from The Search for the Beautiful Woman: A Cultural History of Japanese and Chinese Beauty. Review of Japanese Culture and Society, 27(1), 184–190. https://doi.org/10.1353/roj.2015.0022
Mikiko, A. (2005). The “Whitening” Cosmetics Boom and the Japanese Identity. Journal of Material Culture, 10(1), 73–91. https://doi.org/10.1177/1359183505050095]www.sagepublications.com
Ministry of Health Welfare and Labor. (n.d.). Marriages by nationalities of partners. Retrieved May 3, 2023, from https://www.mhlw.go.jp/english/database/db-hw/dl/vs06_3_Marriages_by_nationalities_of_partners.pdf
Miss Universe. (n.d.). Retrieved May 4, 2023, from https://en.wikipedia.org/wiki/Miss_Universe
Nippon.com. (2022, October). Number of Japanese Living Abroad Falls for Second Year Running. https://www.nippon.com/en/japan-data/h01452/
Sagala, A. R. (2021). Representasi Kecantikan dalam Konsep 3B Brain, Beauty & Behaviour (Studi Analisis Semiotika John Fiske Pada Tayangan Miss Universe 2019 di Youtube). Fakultas Ilmu Sosial dan Ilmu Politik, Universitas Lampung. diakses dari: http://digilib.unila.ac.id/61325/
Srivastava, S. (2020). Global Production Of a Feminine Ideal: Behind The Scenes Of Beauty Pagents. Journal Of Culture https://doi.org/10.12893/gjcpi.2020.1.10
Wagatsuma, H. (1967). The Social Perception of Skin Color in Japan. In Source: Daedalus. 96(2). http://www.jstor.orgURL:http://www.jstor.org/stable/
Want, K. M. (2017). Hypersibility and Invisibility of Female Haafu Model in Japan’s Beauty Culture. In Rondilla Joanne L, J.R Guevarra Rudi P, & Spickard Paul (Eds.), Red and Yellow, Black and Brown : Decentering Whiteness in Mixed Race Studies. Rutgers University Press.
Whelehan, P., Bolin, A., & Cohen, C. B. (2015). The International Encyclopedia of Human Sexuality, First Edition. Edited Beauty pageants.
Zuhri, A. (2021). Metode Penelitian Kualitatif. CV. Syakir Media Press. Makasar
Copyright (c) 2024 Rosaria Wijayanti, Susy Ong
This work is licensed under a Creative Commons Attribution-NonCommercial 4.0 International License.
