Peran Place Attachment sebagai Mediator Pengaruh Place Image terhadap Affective Resident Commitment Kota Palangka Raya

Haris Fadillah; Yadi Ernawadi

doi:10.31539/6g65d246

Authors

Haris Fadillah Universitas Jenderal Achmad Yani
Yadi Ernawadi Universitas Jenderal Achmad Yani

DOI:

https://doi.org/10.31539/6g65d246

Abstract

This study aims to analyze the role of place attachment as a mediator of the influence of place image on affective resident commitment in Palangka Raya City. The research method used was a survey with a quantitative approach, utilizing primary data collected through questionnaires from 228 respondents from Palangka Raya City who were at least 17 years old, employed, and had resided in the city for at least five years. The sampling technique used convenience sampling, while data analysis was conducted using the Partial Least Square–Structural Equation Modeling (PLS-SEM) method using the SmartPLS version 3.0 application. The results showed that physical appearance and ambient, social environment, and traditional market facilities had a positive and significant effect on place attachment, while leisure had no significant effect. Furthermore, place attachment was proven to have a positive and significant effect on affective resident commitment and acted as a mediator of the influence of physical appearance and ambient, social environment, and traditional market facilities on affective resident commitment. While the influence of leisure was not mediated by place attachment. In conclusion, strengthening the city's place image through the physical environment, social environment, and traditional market facilities can increase the affective resident commitment of the Palangka Raya community through increased place attachment. This can serve as a basis for formulating city development policies oriented toward residents' emotional attachment and affective commitment.

Keywords: Place Image, Place Attachment, Affective Resident Commitment, City Marketing

References

Abdillah, W., & Hartono, J. (2011). Partial Least Square (PLS): Alternatif Structural Equation Modelling (SEM) dalam Penelitian Bisnis. Yogyakarta: Andi.

Abidin, A. R., & Abidin, M. (2021). Urgensi Komunikasi Model Stimulus Organism Response (S-O-R) Dalam Meningkatkan Kualitas Pembelajaran. Al-Iltizam: Jurnal Pendidikan Agama Islam, 74-90.

Afifah, F. (2020). Tingkat Student Leisure Time di Luar Jam Sekolah Peserta Didik pada Mata Pelajaran Sejarah Kelas IX IPA. 1-100.

Anjani, A. A., & Ernawadi, Y. (2024). Faktor-Faktor Yang Memberikan Kontribusi Pada Affective Resident Commitment Warga Kota Bandung. COSTING: Journal of Economic, Business and Accounting, 10269-10284.

Banusu, Y., & Firmanto, A. D. (2020). Kebahagiaan dalam Ruang Keseharian Manusia. Sekolah Tinggi Filsafat Widya Sasana, 51-60.

Bartolini, S., & Bilancini, E. (2010). If Not Only GDP, What Else? Using Relational Goods to Predict the Trends of Subjective Well-Beings. Int Rev Econ, 199-213.

Berger-Schmitt, R. (2002). Considering Social Cohesion in Quality of Life Assesments: Concept and Measurement. Social Indicators Research, 403-428.

Blešić, I., Pivac, T., Kovačić, S., Cimbaljević, M., Lukić, T., Živković, M. B., . . . Bjelajac, D. (2022). Place Attachment, Cultural Involvement, and Resident's Attitudes Towards Tourism Developement: The Case of Novi Sad, The Europian Capital of Culture 2022. Sustainability, 1-18.

BPS. (2024, Mei 31). Indeks Kebahagiaan Provinsi Kalimantan Tengah 2021. Retrieved from Badan Pusat Statistik Provinsi Kalimantan Tengah: https://kalteng.bps.go.id/id/publication/2024/05/31/7cb60568aef2ad5dae184ef9/indeks-kebahagiaan-provinsi-kalimantan-tengah-2021.html

Chin, W. W. (1998). The Partial Least Squares Approach to Structural Equation Modeling. Modern Methods for Business Research, 295-336.

Diener, E., & Seligman, M. E. (2004). Beyond Money Toward and Economy of Well-Being. Psychological Science in The Public Interest, 1-31.

Effendi, S., & Tukiran. (2012). Metode Penelitian Survei (edisi revisi). LP3S.

Ernawati, J. (2014). hubungan Aspek Residensial Dengan Place Identity dalam Skala Urban. Journal of Enviromental Engineering & Sustainable Technology, 1, 21-32.

Ghozali, I., & Latan, H. (2014). Partial Least Squares Konsep, Metode dan Aplikasi Menggunakan Program WAR PLS 4.0. Malang: Badan Penerbit Universitas Dipenogoro.

Gilboa, S., & Jaffe, E. (2021). Can One Brand Fit All? Segmenting City Resident for Place Branding. Cities, 1-11.

Giuliani, M. V. (2003). Theory of Attachment and Place Attachmnet. In M. Bonnes, T. Lee, and M. Bonaiuto (Eds.). Psychological Theories for Environmental Issues, 137-170.

Hair, J. F. (2014). A Primer On Partial Least Squares Structural Equation Modeling (PLS-SSEM). California: SAGE.

Hair, J. F., Ringle, C. M., Sarstedt, M., & Hult, G. M. (2022). A Primer on Partial Least Squares Structural Equation Modeling (PLS-SEM). Sage Publishing.

Helliwell, J., Layard, R., & Sachs, J. (2012). World Happiness Report 2012. New York: UN Sustainable Development Solutions Network.

Hochreiter, V., Benedetto, C., & Loesch, M. (2023). The Stimulus-Organism-Response (S-O-R) Paradigm as a Guiding Principle in Environmental Psychology: Comparison of its Usage in Customer Behavior and Organizational Culture and Leadership Theory. Journal of Entrepeneurship and Business Development, 3(1), 7-16.

Inal-Çekiç, T., Kozaman Aygün, S., & Bilen, Ö. (2024). Reflection on "Place Attachment": Perception of Urban Redevelopment in an Informal Neighborhood in Istanbul. Journal of Housing and Built Environment, 39, 1-20.

Jamil, M. (2023). Analisis Pengaruh Stimuli Terhadap Purchase Intention: Pendekatan Model SOR. Jurnal Pendidikan Tambusai, 8479-8488.

Kotler, P., & Keller, K. L. (2016). Marketing Management (15th ed.). Pearson Education, Inc.

Kotler, P., Haider, D. H., & Rein, I. (1993). Marketing Places. In P. Kotler, Marketing Places: Attracting Investment, Industry, and Tourism to Cities, States, and Nations (pp. 1-5). New York: The Free Press.

Kristina, L. E. (2021). Pengaruh Electronic Word of Mouth (E-WOM) Terhadap Purchase Intention dengan Vividness Sebagai Variabel Mediasi pada HaloDoc. Jurnal Strategi Pemasaran, 1-10.

Liu, C., Bao, Z., & Zheng, C. (2019). Exploring Consumers' Purchase Intention in Social Commerce: An Empirical Study Based on Trust, Argument Quality, and Social Presence. Asia Pacific Journal of Marketing and Logistics.

Manzo, L. C., & Devine-Wright, P. (2014). Place Attachment: Advances in Theory, Methods and Applications. London & New York: Routledge.

Mehrabian, A., & Russell, J. A. (1974). An Approach to Enviromental Psychology. MA: The MIT Press.

Mishra, M., Rao, Y. K., Shrivastav, D., & Tripathi, P. (2024). Indian perspective on childhood malnutrition: Prevalence, pathophysiology, risk factors, and prevention. World Journal of Clinical Pediatrics.

Mukti, K. A., & Santosa, S. B. (2023). Aplikasi Model S-O-R pada Analisis Pengaruh E-WOM melalui Social Media Influencer, Celebrity Endorsement, dan Customer Review terhadap Minat Beli dengan Brand Image sebagai Variabel Intervening. Dipenogoro Journal of Management, 1-13.

Nashirasanti, S., & Ernawadi, Y. (2025). Predicting Altruistic Behavior with The Predictor Resident Perception Through Affective Resident Commitment of Tasikmalaya City Resident. Journal of Economic, Business and Accounting, 8(4), 1-14.

Ohorella, N. R., & Prihantoro, E. (2022). Konsep Relationships Tourism dalam Pariwisata Maluku Berbasis Kearifan Lokal. Jurnal Lensa Mutiara Komunikasi, 155-162.

Purwitasari, E., Hapsari, R., Fitriani, R., & Harianto, F. (2024). Pengaruh Tanyangan Konten Instragram @daffaspeaks Terhadap Minat Belajar Public Speaking Bagi Mahasiswa. BroadComm, 6, 95-106.

Putra, G. B., & Sudibia, I. K. (2019). Faktor-Faktor Penentu Kebahagiaan Sesuai dengan Kearifan Lokal di Bali. E-Jurnal Ekonomi dan Bisnis Universitas Udayana, 79-94.

Putri, R. H., & Ernawadi, Y. (2025). Anteseden Destination Loyalty Sarae Hills Kabupaten Bandung Barat. Jurnal Intelektualita: Keislaman, Sosial dan Sains.

Putri, R. R. (2021). Pengaruh Kualitas Pelayanan Wisata dan Leisure Benefit Terhadap Kepuasan Pengunjung (Survei pada Pengunjung Wisata Petik Buah Kusuma Agrowisata Batu). Skripsi Sarjana, Universitas Brawijaya, 1-199.

Qoyyum, S. A., & Ernawadi, Y. (2024). Anteseden dan Konsekuensi Eudaimonic Satisfaction Wisatawan Situ Cisanti. Jurnal Intelektualita: Keislaman, Sosial, dan Sains, 160-170.

Raihan, M. Z., & Ernawadi, Y. (2025). Peran Visitor Engagement Sebagai Mediator Pengaruh Education, Esthetics, dan Soundscape Terhadap Revisit Intention Pengunjung Guha Pawon. Jurnal Intelektualita: Keislaman, Sosial, dan Sains, 14(1).

Rasyid, A. A. (2022). The influence of City Image Elements on Place Attachments in the Braga Street Area, Bandung City. International Journal of Future Studies, 5, 65-73.

Scannell, L., & Gifford, R. (2010). Defining Place Attachment: A Tripartite Organizing Framework. Journal of Environmental Psychology, 1-10.

Sekaran, U., & Bougie, R. (2017). Metode Penelitian untuk Bisnis: Pendekatan Pengembangan-Keahlian. Jakarta: Salemba Empat.

Shakira, A., & Thandzir, M. (2024). Pengaruh Store Ambience dan Brand Experience Terhadap Loyalitas Pelanggan di Board Games Cafe Batam. Jurnal Menata, 3, 17-25.

Shen, K., Geng, C., & Su, X. (2019). Antecendents of Residents' Pro-Tourism Behavioral Intention: Place Image, Place Attachment, and Attitude. Frontiers in Psychology, 10, 1-12.

Sriyana, & Bumbun. (2021). Dinamika Sosial Pedagang di Pasar Blauran Kota Palangka Raya. Jurnal Sociopolitico, 3, 16-25.

Stylidis, D., & Quintero, A. M. (2022). Understanding of Effect of Place Image and Knowledge of Tourism on Resident's Attitudes Toward Tourism and Their Word-of-Mouth Inventions: Evidence from Seville, Spain. Tourism Planning & Development, 19, 433-450.

Stylidis, D., Biran, A., Sit, J., & Szivas, E. M. (2014). Residents' Support for Tourism Development: The Role of Resident's Place Image and Perceived Tourism Impacts. Tourism Management, 45, 260-274.

Sugiyono. (2017). Metode Penelitian Kuantitatif, Kualitatif, dan R&D. Bandung: Alfabeta.

Taruna, F., Usman, O., & Kasofi, A. (2024). Pengaruh Mobile App Desig, Marketing Stimulus, Price Sensitivity, Perception of Cheapness, dan Impulsive Buying Behavior terhadap Pengguna Platform Tokopedia dalam Teori S-O-R. ULIL ALBAB: Jurnal Ilmiah Multidisiplin, 3, 84-97.

Tournois, L., & Rollero, C. (2020). What Determines Residents's Commitment to A Post-Communist City? A Moderated Mediation Analysis. Journal of Product and Brand Management, 28, 52-68.

Vidyanata, D. (2022). Stimulus-Organism-Response (S-O-R) Model Application in Examining The Influence of Social Media Marketing on Purchase Decisions in the Healtcare Industry: The Mediating Role of Brand Trust. Jurnal Aplikasi Manajemen, 651-667.

Wetzels, M., Odekerken-Schröder, & Oppen, V. C. (2009). Using PLS Path Modeling for Assesing Hierarchical Construct Models: Guidelines and Empirical Illustration. MIS Quarterly, 177-195.

Wulandari, B. A., & Ernawadi, Y. (2024). Antecedent Continuance Resident Commitment Kota Cimahi. Jurnal Ilmiah MEA (Manajemen, Ekonomi, dan Akuntansi), 8, 1400-1425.

Zhang, H., & Li, W. (2022). Where You Live Does Matter: Impact of Residents' Place Image on Their Subjective Well-Being. Sustainability, 16106.