Analisis Kualitatif Komunikasi Lintas Budaya pada Tayangan di Channel Youtube Ueno Family Japan

Abstract

This study aims to analyze the cross-cultural communication practices displayed on the "Ueno Family Japan" YouTube channel and to examine the application of Cultural Proximity theory in establishing cultural closeness between the creator and the audience. A descriptive qualitative research method was employed, focusing on videos from the "Ueno Family Japan" channel published between February and June 2025. Data collection involved non-participant observation and documentation, while data analysis utilized the Miles and Huberman model, comprising data reduction, data display, and conclusion drawing. The results indicate that cross-cultural communication within the Ueno family is characterized by the alternating use of Indonesian, Japanese, and Javanese as a form of communicative adaptation among family members. Furthermore, cultural commonalities—such as values ​​of politeness, gratitude, respect, and cooperation—were identified, stemming from both Indonesian and Japanese cultures. The study also reveals the formation of social bonds within a diaspora context through interactions with fellow Indonesians in Japan, as well as the representation of universal cultural themes—such as family ties, tolerance, and mutual respect—that resonate with a cross-cultural audience. In conclusion, the "Ueno Family Japan" YouTube content naturally represents cross-cultural communication within a multicultural family setting and demonstrates the relevance of Cultural Proximity theory in explaining the cultural closeness fostered through shared language, culture, social bonds, and universal values ​​in digital media.

Keywords: Cross-Cultural Communication, Cultural Proximity, YouTube, Multicultural Family