Analisis Strategi Pt Bangun Kosambi Sukses Tbk
DOI:
https://doi.org/10.31539/r1276562Abstract
This study aims to analyze the competitive position and formulate a development strategy for PT Bangun Kosambi Sukses Tbk (CBDK) amidst competition in Indonesia's property industry. A descriptive-qualitative research method with a case study approach was employed, utilizing secondary data from annual reports, financial statements, Indonesia Stock Exchange publications, industry data, and relevant literature. The analysis utilized PESTEL, Porter’s Five Forces, IFE, EFE, Competitive Profile Matrix (CPM), TOWS Matrix, IE Matrix, BCG Matrix, SPACE Matrix, and Grand Strategy Matrix frameworks. The results indicate that CBDK achieved a CPM score of 2.70, which is lower than that of PT Ciputra Development Tbk (3.42) and PT Bumi Serpong Damai Tbk (2.99). Strategic matrix analyses reveal that CBDK possesses significant growth opportunities, supported by a relatively strong internal and external position. The study concludes that the most relevant strategies for CBDK are market penetration and product development—achieved through enhanced brand awareness, site and land optimization, strengthened digital marketing, as well as product diversification and the development of integrated areas—to boost the company's competitiveness.
Keywords: Strategy Analysis, Property Industry, Competitive Advantage, Market Penetration
References
Badan Pusat Statistik. (2024). Dinamika konsumsi lahan wilayah urban di Indonesia. Badan Pusat Statistik. https://www.bps.go.id/id/publication/2024/05/06/60a9f06f8f1f8f8762e759bc/dinamika-konsumsi-lahan-wilayah-urban-di-indonesia.html
Bank Indonesia. (2024). Perkembangan properti komersial: Triwulan II 2024. Bank Indonesia. https://www.bi.go.id/id/publikasi/laporan/default.aspx?Kategori=perkembangan%20properti%20komersial
David, F. R. (2015). Strategic management: Concepts and cases (15th ed.). Pearson Education.
David, F. R., David, F. R., & David, M. E. (2023). Strategic management: A competitive advantage approach, concepts and cases (17th ed.). Pearson Education Limited.
Harisudin, M. (2011). Competitive profile matrix sebagai alat analisis strategi pemasaran produk atau jasa. SEPA: Jurnal Sosial Ekonomi Pertanian dan Agribisnis, 7(2), 80–84. https://doi.org/10.20961/sepa.v7i2.48891
Mukminatin, S. N., & Harisudin, M. (2012). Strategi pemasaran durian Sanggaran (Durio zibethinus M.) di Kecamatan Matesih Kabupaten Karanganyar dengan metode Competitive Profile Matrix (CPM). Jurnal Social Economic of Agriculture, 1(1), 15–32. https://doi.org/10.26418/j.sea.v1i1.2124
Nasrullah, M. A., & Setyowati, S. (2023). Analisis strategi bersaing kecap manis Bango menggunakan Competitive Profile Matrix (CPM) di Kota Surakarta. Journal of Cooperative, Small and Medium Enterprise Development, 2(1), 30–39. https://doi.org/10.20961/cosmed.v2i1.83211
Pangestu, D. (2025). Peluang dan ancaman: Analisis strategi PT. CTRA dalam menguasai sektor properti. JIMEA: Jurnal Ilmiah MEA (Manajemen, Ekonomi, dan Akuntansi), 9(1), 629–645. https://doi.org/10.31955/mea.v9i1.4952
Prang, B. A., & Wibowo, A. (2012). Analisis strategi bersaing PT Lippo Karawaci, Tbk dalam industri property & real estate di Indonesia. Tesis, Magister Manajemen, Universitas Gadjah Mada.
Pratama, M. S. Y., & Nahartyo, E. (2020). Analisis strategi bersaing PT Mulia Properti Indonesia menghadapi stagnasi industri properti. Tesis, Magister Manajemen, Universitas Gadjah Mada.
Rahmawati, S. A., Nurazizah, K., Maula, M. I., & Shafrani, Y. S. (2025). Analisis strategi bersaing pada KSPPS Hanada Quwais Sembada Kebasen menggunakan Competitive Profile Matrix (CPM). Profit: Jurnal Manajemen, Bisnis dan Akuntansi, 4(2), 289–302. https://doi.org/10.58192/profit.v4i2.3423
Setiawan, A. A., & Daromes, F. E. (2019). Total Quality Management sebagai mekanisme pendorong competitive advantage dan inovasi untuk mencapai kinerja perusahaan: Studi empiris pada perusahaan real estate. Jurnal Bisnis dan Ekonomi, 26(1), 70–81. https://www.unisbank.ac.id/ojs/index.php/fe3/article/view/7498
Tjahjono, H., Simanjuntak, M., & Yuliati, L. N. (2020). Competitive strategy for housing sector using SWOT and analytical hierarchy process: A case study of Royale Sawangan Residence. Russian Journal of Agricultural and Socio-Economic Sciences, 104(8), 189–196. https://doi.org/10.18551/rjoas.2020-08.21
Utami, R. D. (2024). Analisis Competitive Profile Matrix dalam pengembangan strategi bisnis pada saus sambal ABC (Studi kasus di Kota Semarang). Agrista, 12(2). https://jurnal.uns.ac.id/agrista/article/view/84823
Downloads
Published
Issue
Section
License
Copyright (c) 2026 Surya Soebroto
This work is licensed under a Creative Commons Attribution-NonCommercial 4.0 International License.
