Peran Kritis Tour Guide Performance Dalam Meningkatkan Revisit Intention Pengunjung Museum Geologi
Keywords:
Educational, escapism, esthetic, revisit intention, tour guide performance, visitor satisfaction
Abstract
Salah satu alternatif yang dapat dilakukan untuk menghilangkan rasa penat adalah dengan pergi berlibur. Terdapat berbagai alternatif jenis wisata yang dapat dipilih salah satunya adalah wisata edukasi yang banyak diminati oleh wisatawan anak anak hingga dewasa. Museum Geologi merupakan salah satu destinasi wisata yang dapat menjadi pilihan wisatawan. Tujuan penelitian ini adalah untuk menganalisis faktor apa saja yang menimbulkan revisit intention. Metode penelitian ini adalah survei dengan melibatkan 120 orang responden yang pernah mengunjungi Museum Geologi. Analisis data digunakan dengan menggunakan Smart-PLS 3.0. Berdasarkan hasil pengujian hipotesis ditemukan bahwa esthetic, escapism, dan tour guide performance berpengaruh terhadap revisit intention secara langsung sementara educational berpengaruh secara tidak langsung melalui visitor satisfaction. Penelitian ini memberikan kontribusi bagi ilmu pemasaran dengan menambahkan tour guide performance sebagai variabel eksogen ke dalam model konseptual peneliti sebelumnya.
Kata Kunci: Educational, escapism, esthetic, revisit intention, tour guide performance, visitor satisfaction
References
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Purwanggono, G. D., & Akiriningsih, T. (2015). Pengaruh Potensi Ekowisata, Lingkungan, Akomodasi, Pemandu Wisata Terhadap Minat Wisatawan Untuk Berkunjung Kembali. Jurnal Pariwisata Indonesia, 10(2), 23–41. https://jurnal.stpsahidsurakarta.ac.id/index.php/JPI/article/view/191%0Ahttps://jurnal.stpsahidsurakarta.ac.id/index.php/JPI/article/download/191/155
Radder, L., & Han, X. (2015). Museum Experience Based On Pine And Gilmore Four Realms. The Journal of Applied Business Research, 31(2), 455–470.
Ramdhani, A. S., & Astuti, S. R. T. (2019). The analysis of relationship between experiential marketing, service quality, visitors’ satisfaction, and revisit intention: study on tourism industry. Diponegoro International Journal of Business, 2(2), 107. https://doi.org/10.14710/dijb.2.2.2019.107-111
Schmitt, B. (1999). Experiential Marketing. Journal of Marketing Management, January 2013, 37–41. https://doi.org/https://doi.org/10.1362/026725799784870496
Shutrick, A. (2023). Unleashing the Potential: Investigating the Effects of an Extended Museum Visit Concept on Visitor Experience and Behavior: A Case Study on Using AR Technology to Extend the Museum Visit. Field of Study Computer Science and Engineering.
Syakier, W. A., & Hanafiah, M. H. (2022). Tour Guide Performances, Tourist Satisfaction And Behavioural Intentions: A Study On Tours In Kuala Lumpur City Centre. Journal of Quality Assurance in Hospitality and Tourism, 23(3), 597–614. https://doi.org/10.1080/1528008X.2021.1891599
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Vesci, M., Conti, E., Rossato, C., & Castellani, P. (2021). The mediating role of visitor satisfaction in the relationship between museum experience and word of mouth: evidence from Italy. TQM Journal, 33(1), 141–162. https://doi.org/10.1108/TQM-02-2020-0022
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Wijaksono, R. A. (2019). Pengaruh Experiential Marketing Terhadap Revisit Intention Melalui Kepuasan Sebagai Variabel Intervening (Studi Pada Pengunjung Trans Studio Mini Transmart Rungkut Surabaya). Jurnal Ilmu Manajemen, 7(2), 344–353.
Atmari, N. V., & Putri, V. W. (2021). The Effect of Tourism Experience on Revisit Intention through Destination Image and Satisfaction. Management Analysis Journal, 10(1), 85–94. https://doi.org/10.15294/maj.v10i1.45503
Brigitha, T. B., Lapian, J., & Taroreh, R. (2018). Pengaruh Pengetahuan dan Keterampilan Tour Guide terhadap Kepuasan Wisatawan di Bunaken. Jurnal EMBA: Jurnal Riset Ekonomi, Manajemen, Bisnis Dan Akuntansi, 6(2), 848–857, https://doi.org/10.35794/emba.6.2.2018.19.
Çelika, P., Nedim, Y., & Yunus, T. (2017). The Impact of Tourists’ Perceptions on Revisit Intentio. International Tourism Congress.
Chang, L. L., Backman, K. F., & Huang, Y. C. (2014). Creative tourism: a preliminary examination of creative tourists’ motivation, experience, perceived value and revisit intention. International Journal of Culture, Tourism, and Hospitality Research, 8(4), 401–419. https://doi.org/10.1108/IJCTHR-04-2014-0032
Cheng, Y. S., Kuo, N. Te, Chang, K. C., & Chen, C. H. (2019). How a Tour Guide Interpretation Service Creates Intention to Revisit for Tourists from Mainland China: The Mediating Effect of Perceived Value. Journal of China Tourism Research, 15(1), 84–104. https://doi.org/10.1080/19388160.2018.1517067
Effendi, S., & Tukiran. (2012). Metode Penelitian Survei. (Edisi Revisi). LP3ES.
Helandu, A. B., & Setiadi, Y. W. (2023). The Effect of Tourist Satisfaction and Location on Decisions to Visit Tourist Attractions Wisata Wahana Surya Bengkulu. Jurnal Ekonomi, Manajemen, Akuntansi Dan Keuangan. https://doi.org/https://doi.org/10.53697/emak.v4i3.1345
Hermanto, B., Suryanto, S., & Tahir, R. (2023). Exploring the Drivers of Tourists’ Revisit Intention: Does Digital Payment Adoption and Tour Guide Performance Matters? GeoJournal of Tourism and Geosites, 46(1), 124–134. https://doi.org/10.30892/gtg.46114-1008
Hwang, J., & JungHoon, L. (2019). A strategy for enhancing senior tourists’ well-being perception: Focusing on the experience economy. Journal of Travel & Tourism Marketing. https://doi.org/https://doi.org/10.1080/10548408.2018.1541776
Indrianty, S., & Rahma, A. (2019). Pengaruh Citra Terhadap Keputusan Berkunjung Di Museum Geologi Bandung. Tourism Scientific Journal, 5(1), 115–127. https://doi.org/10.32659/tsj.v5i1.78
Jung, T., Dieck, M. C., Lee, H., & Chung, N. (2016). Effects of virtual reality and augmented reality on visitor experiences in museum. Information and Communication Technologies in Tourism 2016: Proceedings of the International Conference in Bilbao, Spain. https://doi.org/https://doi.org/10.1007/978-3-319-28231-2_45
Kemboi, T. H., & Jairus, K. N. (2018). Tour Guiding Performance Attributes and Tourist Satisfaction: Evidence from North Rift Tourist Region, Kenya. Journal of Hotel Management and Tourism Research, 3(1), 8–23. https://iiardpub.org/get/JHMTR/VOL. 3 NO. 1 2018
Khoirotun, A., Fianto, A. Y. A., & Riqqoh, A. K. (2014). Perancangan buku pop-up museum Sangiran sebagai media pembelajaran tentang peninggalan sejarah. Jurnal Desain Komunikasi Visual, 2(1), 134–141.
Kirillova, K., & Lehto, X. (2015). Destination Aesthetics and Aesthetic Distance in Tourism Experience. Journal of Travel and Tourism Marketing, 32(8), 1051–1068. https://doi.org/10.1080/10548408.2014.958608
Kotler, P., & Armstrong, G. (2018). Principles of Marketing (17th ed). Pearson Education.
Lee, S.-H., & Heo, C.-M. (2021). A Study on the Effect of Experience Types of Experience Economic Theory on the Revisit Intention of Healing Agricultural Participants: Focused on the Mediating Effect of Satisfaction. Asia-Pacific Journal of Business Venturing and Entrepreneurship, 16(6), 213–227.
Lee, S., Jeong, E., & Qu, K. (2020). Exploring Theme Park Visitors’ Experience on Satisfaction and Revisit Intention: A Utilization of Experience Economy Model. Journal of Quality Assurance in Hospitality and Tourism, 21(4), 474–497. https://doi.org/10.1080/1528008X.2019.1691702
Lestari, H. D., Irawati, N., & Santoso, H. T. (2022). Analisis Kualitas Pelayanan Tour Guide Di Destinasi Wisata Benteng Marlborough Bengkulu. Kepariwisataan: Jurnal Ilmiah. https://doi.org/http://dx.doi.org/10.47256/kji.v16i1.139
Maesari, N., Suganda, D., & Rakhman, C. U. (2020). Pengembangan Wisata Edukasi Berkelanjutan di Museum Geologi Bandung. Jurnal Kepariwisataan: Destinasi, Hospitalitas Dan Perjalanan, 3(1), 8–17. https://doi.org/10.34013/jk.v3i1.29
Mahdzar, M., Athirah, S., Kamarul Bahrin, N., Rahayu, I., Razak, A., & Ghani, A. A. (2017). Effects of Visitors Experience on Satisfaction and Intentions to Recommend in Malaysian Museum. World Applied Sciences Journal, 35(May), 59–64. https://doi.org/10.5829/idosi/wasj.seiht.2017.59.64
Malikhah, S., Fadhilah, M., & Welsa, H. (2023). Meningkatkan Minat Berkunjung Kembali melalui Kepuasan Konsumen sebagai Variabel Intervening pada Pengunjung Domestik Wisata Puncak Becici Yogyakarta. (Jurnal Manajemen Dan Sains), 8(2), 1814–1831. https://doi.org/10.33087/JMAS.V8I2.1479
Museum Geologi. (2023). Koleksi Museum Geologi. https://museum.geologi.esdm.go.id/
Pine, B. J., & Gilmore, J. H. (1999). The Experience Economy: Work Is Theatre and Every Business a Stage. Harvard Business School Press.
Purwanggono, G. D., & Akiriningsih, T. (2015). Pengaruh Potensi Ekowisata, Lingkungan, Akomodasi, Pemandu Wisata Terhadap Minat Wisatawan Untuk Berkunjung Kembali. Jurnal Pariwisata Indonesia, 10(2), 23–41. https://jurnal.stpsahidsurakarta.ac.id/index.php/JPI/article/view/191%0Ahttps://jurnal.stpsahidsurakarta.ac.id/index.php/JPI/article/download/191/155
Radder, L., & Han, X. (2015). Museum Experience Based On Pine And Gilmore Four Realms. The Journal of Applied Business Research, 31(2), 455–470.
Ramdhani, A. S., & Astuti, S. R. T. (2019). The analysis of relationship between experiential marketing, service quality, visitors’ satisfaction, and revisit intention: study on tourism industry. Diponegoro International Journal of Business, 2(2), 107. https://doi.org/10.14710/dijb.2.2.2019.107-111
Schmitt, B. (1999). Experiential Marketing. Journal of Marketing Management, January 2013, 37–41. https://doi.org/https://doi.org/10.1362/026725799784870496
Shutrick, A. (2023). Unleashing the Potential: Investigating the Effects of an Extended Museum Visit Concept on Visitor Experience and Behavior: A Case Study on Using AR Technology to Extend the Museum Visit. Field of Study Computer Science and Engineering.
Syakier, W. A., & Hanafiah, M. H. (2022). Tour Guide Performances, Tourist Satisfaction And Behavioural Intentions: A Study On Tours In Kuala Lumpur City Centre. Journal of Quality Assurance in Hospitality and Tourism, 23(3), 597–614. https://doi.org/10.1080/1528008X.2021.1891599
Thanh, T. V., & Kirova, V. (2018). Wine tourism experience: A netnography study. Journal of Business Research. https://doi.org/https://doi.org/10.1016/j.jbusres.2017.10.008
Vesci, M., Conti, E., Rossato, C., & Castellani, P. (2021). The mediating role of visitor satisfaction in the relationship between museum experience and word of mouth: evidence from Italy. TQM Journal, 33(1), 141–162. https://doi.org/10.1108/TQM-02-2020-0022
Widyaningrum, A. Y., & Nugraheni, Y. (2021). Hiperrealitas Makna Kesenangan dalam Iklan Bertema Gaya Hidup di Media Sosial. Jurnal Kawistara, 11(2), 174. https://doi.org/10.22146/kawistara.v11i2.64401
Wijaksono, R. A. (2019). Pengaruh Experiential Marketing Terhadap Revisit Intention Melalui Kepuasan Sebagai Variabel Intervening (Studi Pada Pengunjung Trans Studio Mini Transmart Rungkut Surabaya). Jurnal Ilmu Manajemen, 7(2), 344–353.
Published
2024-07-02
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