Evaluasi Manajemen Pengelolaan dan Pemasaran Sarana Prasarana pada Bisnis Olahraga Komplek Pusaka Arena Sukorejo Kendal
Abstract
ABSTRACT
This research aims to determine and evaluate the management and marketing of infrastructure in the sports business at the Sukarejo Kendal arena heritage complex. The research approach used is a quantitative method with a descriptive approach. The research design chosen was a cross-sectional survey. Data collection techniques were observation, documentation, and interviews with 15 sources. Data validity techniques use triangulation, data analysis techniques use data reduction and data presentation as conclusions. The research results explain that the CIPP evaluation at the Pusaka Arena Complex went well. In conclusion, the heritage complex's context, input, process, and product aspects are outstanding.
Keywords: Evaluation, management, marketing
References
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Teshome, Z., Wolde, B., Abrham, T., & Tadesse, T. (2022). Evaluating the Practices and Challenges of Youth Volleyball Development in Amhara Regional State, Ethiopia by Using the CIPP Model. Healthcare (Switzerland), 10(4). https://doi.org/10.3390/healthcare10040719
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Thümler, N. (2022). How to sell without words: What science knows about nonverbal behavior in personal sales and service. Management and Marketing, 17(4), 503–527. https://doi.org/10.2478/mmcks-2022-0028
Wahidah, I., Listyasari, E., Rahmat, A. A., & Rohyana, A. (2023). Evaluation of Physical Education Independent Curriculum Through CIPP : Managerial Implementation in Learning Activities. 3(2), 208–223.
Widodo, A. F., & Soedjatmiko. (2019). Model Manajemen Pada Fitness Center Faculty Of Sport Fitness center yang terletak di Faculty of Sports Science Chulalongkorn University memiliki fasilitas dan sarana untuk laki – laki serta perempuan , ruan. Journal of Sport Coaching and Physical Education, 4(1), 1–7.
Wijaya, E., Marantika, P., Sekolah, A., Ilmu, T., Pelita, E., & Pekanbaru, I. (2018). Pengaruh Service Marketing Mix Terhadap Keputusan Nasabah Untuk Menabung Pada Pt. Bank Mayapada Internasional Tbk Cabang a.Yani Pekanbaru. Journal of Economic, Business and Accounting (COSTING), 1(2).
Yasin, N. A., & Supriyono. (2021). Analisis Strategi Pemasaran Lapangan Futsal pada saat Pandemi Covid-19 di Kabupaten Kendal Tahun 2021. Indonesian Journal for Physical …, 3(1), 113–120. https://journal.unnes.ac.id/sju/index.php/inapes/article/view/54283
Zhu, J. (2021). Analysis on Adidas Marketing Strategies in 4P Model. Scientific and Social Research, 3(5), 67–75. https://doi.org/10.36922/ssr.v3i5.1204
Akbar, M. (2020). Gowa Sport Center dengan Pendekatan Neo-Vernakular. Universitas Hasanudin.
Anjani, H. D., Irham, I., & Waluyati, L. R. (2018). Relationship Of 7P Marketing Mix And Consumers ’ Loyality In Traditional Markets Hubungan Penerapan Bauran Pemasaran 7P dan Loyalitas Konsumen di Pasar Tradisional. Agro Ekonomi, 29(2), 261–273. https://doi.org/http://doi.org/10.22146/ae.36400
Anjelika, F., & Sinaga, T. M. (2022). Influence of Marketing MIX 4P (Product, Price, Place, Promotion) on Purchase Decision at PT. Alfa Scorpii Setia Budi Branch Medan. Jurnal Mantik, 5(4), 2239–2246.
Ayu, S. S., & Nawawi, Z. M. (2024). Penerapan Planning , Organizing , Actuating , And Controlling ( POAC ) Dalam Manajemen Bisnis Islam Sinta Sukma Ayu keberkahan dari Allah SWT , dan setiap bisnis yang dilakukan harus berpedoman pada prinsip- Penerapan Planning , Organizing , Actuating , a. Jurnal Ekonomi Bisnis Dan Manajemen, 3(1).
Burke, E., & Hennessy, M. (2021). Evaluation of an early career clinical academic training programme using the CIPP model. BMJ Open, 11(11). https://doi.org/10.1136/bmjopen-2021-052965
Dam, S. M., & Dam, T. C. (2021). Relationships between Service Quality, Brand Image, Customer Satisfaction, and Customer Loyalty. Journal of Asian Finance, Economics and Business, 8(3), 585–593. https://doi.org/10.13106/jafeb.2021.vol8.no3.0585
Diatmika, I. P. W., Yoda, I. K., & Tisna, G. D. (2021). Evaluasi Program Pembinaan Prestasi Cabang Olahraga Bulutangkis di Persatuan Bulutangkis (PB) Anugerah Denpasar dengan Metode Contex, Input, Procces, Product (CIPP)). Indonesian Journal of Sport & Tourism, 2(1), 21. https://doi.org/10.23887/ijst.v1i1.34832
DPR. (n.d.). Dokumen Undang-Undang Nomor 3 Tahun 2004.
Harini, C., & Rohman, A. (2020). Iptek Bagi Masyarakat dan Pengembangan Marketing Online Pada UMKM Kabupaten Semarang. Jurnal Karya Abdi, 4, 701–706.
Kasih, A. M., Hidayatullah, m F., & Doewes, M. (2020). Ketercapaian Pelaksanaan Program Pembinaan Prestasi Olahraga Boccia Dengan Menggunakan Model CIPP di Pelatnas Boccia NPC Indonesia Tahun 2019/2020. Seminar Nasional Keindonesiaan, 2(1), 247–252.
Kusuma, P. P., & Farida, L. A. (2021). Indonesian Journal for Manajemen Arista Sport Center Di Ungaran. Jurnal Physical Education and Sport, 2(1), 365–372.
Lorensius Lengmani, P., Soegiyanto, S., & Wahyudi, A. (2022). Management of Coaching Football Achievement at the Football Association of Indonesia of Alor Regency. Journal of Physical Education and Sports, 11(1), 9–17. https://journal.unnes.ac.id/sju/index.php/jpes
Magetana, D. Y., & Widodo, J. (2022). A Marketing Mix Strategy to Improve the Marketing Performance on Tourist Destination of Wisata Minggon Jatinan at Hutan Rajawali in Batang. Journal of Economic Education, 11(1), 80–92.
Mohamad, R., & Rahim, E. (2021). Strategi Bauran Pemasaran (Mix Marketing) dalam Prospektif Syariah. Jurnal Ekonomi Syariah IAIN Sultan Amai Gorontalo, 2(1).
Munaf, D., Susanto, N., Pranoto, N. W., & Gemaini, A. (2023). Analisis manajemen pengelolaan fasilitas olahraga di driving range golf southlink’s kota batam. Jurnal Pendidikan Jasmani, Kesehatan Dan Rekreasi, 8(2), 50–59.
Prabowo, I. R., Priyono, B., & Sumartiningsih, S. (2022). Management of Athlete Achievement Development for Sport Supaya Sehat Football School in Semarang City. Journal of Physical Education and Sports, 11(4), 493–498.
https://journal.unnes.ac.id/sju/index.php/jpes/article/view/72005%0Ahttps://journal.unnes.ac.id/sju/index.php/jpes/article/download/72005/24898
Pramono, R., Sarliyani, S., & Purwanto, A. (2020). The Evaluation of Narada Cup School Sport Program Using CIPP Evaluation Model. Jurnal Pendidikan Jasmani Dan Olahraga, 5(1), 81–86. https://doi.org/10.17509/jpjo.v5i1.23516
Priyono, B. (2012). Pengembangan Pembangunan Industri Keolahragaan Berdasarkan Pendekatan Pengaturan Manajemen Pengelolaan Kegiatan Olahraga. Jurnal Media Ilmu Keolahragaan Indonesia, 2(2), 112–123.
Rachmawati, E. R., Rahmat Syah, T. Y., & Indradewa, R. (2021). Influence of Marketing Mix Strategy on Business Arena Corner. International Journal of Research and Review, 8(8), 76–86. https://doi.org/10.52403/ijrr.20210812
Rimbano, D. (2023). The Application of POAC Management in the Tourism Sector in Post-Pandemic Economic Recovery Based on E-Commerce Abstract : European Journal of Theoretical and Pplied Sciences, 1(3), 55–64. https://doi.org/10.59324/ejtas.2023.1(3).06
Saputra, F., & Ali, H. (2022). Penerapan Manajemen Poac: Pemulihan Ekonomi Serta Ketahanan Nasional Pada Masa Pandemi Covid-19 (Literature Review Manajemen Poac). Jurnal Ilmu Manajemen Terapan, 3(3), 316–328. https://doi.org/10.31933/jimt.v3i3.733
Setiawan, I., Abdulaziz, M. F., Purwono, E. P., & Irsyada, R. (2019). Sports Development Reviewed by SDI to Improve The Quality of Physical With Conservation Character. Advances in Social Science, Education and Humanities Research, 362.
Suherly, H., Affif, F., & Guterres, A. D. (2016). Marketing Performance As The Impact Of Marketing Mix Strategy ( 7P ) With Determination Of Market Attraction And Company ’ S Resources Survey On Performers Of Tourism Industry In Timor Leste. International Journal of Economics, Commerce and Management, IV(9), 569–587.
Sujianto, P. P. P., & Supriyono. (2020). Analisis Strategi Pemasaran 7p Di Kolam Renang Tirto Argo Siwarak Kabupaten Semarang. Journal of Sport Sciences and Fitness, 6(1), 1–7.
Terry, G. R., & Rue, L. W. (2019). Dasar-Dasar Manajemen. bumi aksara.
Teshome, Z., Wolde, B., Abrham, T., & Tadesse, T. (2022). Evaluating the Practices and Challenges of Youth Volleyball Development in Amhara Regional State, Ethiopia by Using the CIPP Model. Healthcare (Switzerland), 10(4). https://doi.org/10.3390/healthcare10040719
Thabit, T. H., & Raewf, M. B. (2018). The Evaluation of Marketing Mix Elements: A Case Study. International Journal of Social Sciences & Educational Studies, 4(4). https://doi.org/10.23918/ijsses.v4i4p100
Thümler, N. (2022). How to sell without words: What science knows about nonverbal behavior in personal sales and service. Management and Marketing, 17(4), 503–527. https://doi.org/10.2478/mmcks-2022-0028
Wahidah, I., Listyasari, E., Rahmat, A. A., & Rohyana, A. (2023). Evaluation of Physical Education Independent Curriculum Through CIPP : Managerial Implementation in Learning Activities. 3(2), 208–223.
Widodo, A. F., & Soedjatmiko. (2019). Model Manajemen Pada Fitness Center Faculty Of Sport Fitness center yang terletak di Faculty of Sports Science Chulalongkorn University memiliki fasilitas dan sarana untuk laki – laki serta perempuan , ruan. Journal of Sport Coaching and Physical Education, 4(1), 1–7.
Wijaya, E., Marantika, P., Sekolah, A., Ilmu, T., Pelita, E., & Pekanbaru, I. (2018). Pengaruh Service Marketing Mix Terhadap Keputusan Nasabah Untuk Menabung Pada Pt. Bank Mayapada Internasional Tbk Cabang a.Yani Pekanbaru. Journal of Economic, Business and Accounting (COSTING), 1(2).
Yasin, N. A., & Supriyono. (2021). Analisis Strategi Pemasaran Lapangan Futsal pada saat Pandemi Covid-19 di Kabupaten Kendal Tahun 2021. Indonesian Journal for Physical …, 3(1), 113–120. https://journal.unnes.ac.id/sju/index.php/inapes/article/view/54283
Zhu, J. (2021). Analysis on Adidas Marketing Strategies in 4P Model. Scientific and Social Research, 3(5), 67–75. https://doi.org/10.36922/ssr.v3i5.1204
Published
2024-06-29
Section
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Copyright (c) 2024 Safarudin Safarudin, Sulaiman Sulaiman, Bambang Priyono3
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