Style of Language in Tourism Hotel Advertising
Abstract
This study aims to determine the style of language used in tourism hotel advertisements for promoting their hotels. The method used in this study taking samples from tourism hotel advertisements contained in the 2019 edition of the Bali Travel News newspaper and analyze them by the style language they used. The results showed that the language style that appears and is often used by the hotel to attract readers to stay at the hotel are hyperbole, metonymy, personification, and polysemy styles. In conclusion, the use of language style is one of the main factors when making advertisements, changing the meaning and use of figurative language to make sentences more beautiful to read.
Keywords: Discourse, Hotel advertising, Language Style
References
Alfiyani, W. (2019). Penggunaan Gaya Bahasa Iklan Produk di Facebook. Jurnal Bahasa dan Sastra, 4(4), 65–75. https://core.ac.uk/download/pdf/289713811.pdf
Andriyanto, P. (2017). Analisis Gaya Bahasa dalam Kumpulan Cerpen “Saat Cinta Datang Belum pada Waktunya†Karya Ari Pusparini. Jurnal Diksatrasia, 1(2), 280–285. https://jurnal.unigal.ac.id/index.php/diksatrasia/article/view/630
Aprinica, N. P. I. (2020). The Language Characteristics of Cosmetic Print Advertising in English Magazine “Seventeen.†The 6th LLTC Proceedings, 142–147. https://doi.org/http//doi.org/24071/lltc.2019.18
Belanche, D., Cenjor, I., & Pérez-Rueda, A. (2019). Instagram Stories Versus Facebook Wall: An Advertising Effectiveness Analysis. Spanish Journal of Marketing - ESIC, 23(1), 69–94. https://doi.org/10.1108/SJME-09-2018-0042
Budiarsa, M. (2021). The Style of Language Used in Hospitality Industry. Proceedings of the First International Seminar Social Science, Humanities and Education (ISSHE 2020). https://doi.org/10.4108/eai.25-11-2020.2306751
Cendriono, N. (2017). Kajian Pragmatikbahasa Iklan pada Tabloid Nova Edisi Januari sampai dengan juni 2017. Widyabastra, 5(2), 87–97. http://e-journal.unipma.ac.id/index.php/widyabastra/article/viewFile/2002/1473
Dewi, N. M. A. J., Ediwan, I. N. T., & Suastra, I. M. (2020). Language Style in Romantic Movies. Humanis: Journal of Arts and Humanities, 24(2), 109–117. https://doi.org/10.24843/jh.2020.v24.i02.p01
Febriani, S., & Emidar, E. (2020). Gaya Bahasa Retoris dan Kiasan Najwa Shihab dalam Gelar Wicara Mata Najwa di TRANS7. Pendidikan Bahasa Indonesia, 8(3), 408–414. https://doi.org/10.24036/108226-019883
Fitriyani, T. A. S., Budinata, R. A., & Hermawan, G. S. (2020). Makna Kiasan Visual dalam Iklan Kopi Georgia “Max Coffee.†JPBJ, 6(1), 119–124. http://dx.doi.org/10.23887/jpbj.v6i1.22661
Fransiska, A., & Yuliana, Y. (2020). Pengaruh Periklanan terhadap Minat Beli Kamar Di Imelda Hotel Waterpark Convention Padang. Jurnal Pendidikan dan Keluarga, 11(2), 156–165. https://doi.org/10.24036/jpk/vol11-iss02/634
Korenkova, M., Maros, M., Levicky, M., & Fila, M. (2020). Consumer Perception of Modern and Traditional Forms of Advertising. Sustainability (Switzerland), 12(23), 1–25. https://doi.org/10.3390/su12239996
Purwono, P. Y. (2021). Stilistika Sintaksis Iklan Mcdonald Berbahasa Jerman Periode Desember 2020. Metahumaniora, 11(1), 29–43. http://journal.unpad.ac.id/metahumaniora/article/viewFile/31738/15323
Sardani, R. (2018). Analisis Gaya Bahasa Kiasan dalam Berita Industri pada Media Digital Republika dan Media Indonesia. Jurnal Basis, 5(1), 55–64. https://doi.org/10.33884/basisupb.v5i1.456
Taylor, C. R. (2020). Advertising and COVID-19. International Journal of Advertising, 39(5), 587–590. https://doi.org/10.1080/02650487.2020.1774131
Turhan, B., & Okan, Z. (2017). Critical Discourse Analysis of Advertising: Implications for Language Teacher Education. International Journal of Languages’ Education, 5(4), 213–226. https://doi.org/10.18298/ijlet.2301
Tutik, A. D., Fitriani, N., & Inderasari, E. (2020). Variasi dan Fungsi Ragam Bahasa Pada Iklan dan Slogan Situs Belanja Online Shopee. Imajeri: Jurnal Pendidikan Bahasa dan Sastra Indonesia, 2(2), 137–148. https://doi.org/10.22236/imajeri.v2i2.5089
Windayanto, R. N. A. (2021). Komparasi Muatan Gaya Bahasa dalam Iklan MinumanKemasan Siap Minum: Kajian Stilistika. Jurnal Bahasa dan Sastra, 9(3), 230–249. https://doi.org/10.24036//jbs.v9i3.112901
Wirasari, I., & Karo, T. E. B. (2018). Kajian Gaya Bahasa Iklan Antangin Fit pada Media Sosial. Jurnal Desain Komunikasi Visual, 03(02), 1–15. https://journals.telkomuniversity.ac.id/demandia/article/download/1545/879
Wong, M. (2019). Multimodal Communication a Social Semiotic Approach to Text and Image in Print and Digital Media. Camden: Palgrave Pivot. https://doi.org/10.1007/978-3-030-15428-8
Xueping, L. (2020). A Brief Analysis of Linguistic Features of English Advertising Language. International Journal of Liberal Arts and Social Science, 8(3), 12–22. https://ijlass.org/articles/8.3.2.12-22.pdf
Yunita, I. K. M., & Pratiwi, W. D. (2021). Analisis Tindak Tutur Ilokusi pada Iklan Layanan Masyarakat di Instagram KEMENKES pada Masa Pandemi COVID-19 dan Relevasinya sebagai Rancangan Bahan Ajar Bahasa Indonesia di SMP. Jurnal Educatio, 7(3), 1205–1212. https://doi.org/10.31949/educatio.v7i3.138.3
Andriyanto, P. (2017). Analisis Gaya Bahasa dalam Kumpulan Cerpen “Saat Cinta Datang Belum pada Waktunya†Karya Ari Pusparini. Jurnal Diksatrasia, 1(2), 280–285. https://jurnal.unigal.ac.id/index.php/diksatrasia/article/view/630
Aprinica, N. P. I. (2020). The Language Characteristics of Cosmetic Print Advertising in English Magazine “Seventeen.†The 6th LLTC Proceedings, 142–147. https://doi.org/http//doi.org/24071/lltc.2019.18
Belanche, D., Cenjor, I., & Pérez-Rueda, A. (2019). Instagram Stories Versus Facebook Wall: An Advertising Effectiveness Analysis. Spanish Journal of Marketing - ESIC, 23(1), 69–94. https://doi.org/10.1108/SJME-09-2018-0042
Budiarsa, M. (2021). The Style of Language Used in Hospitality Industry. Proceedings of the First International Seminar Social Science, Humanities and Education (ISSHE 2020). https://doi.org/10.4108/eai.25-11-2020.2306751
Cendriono, N. (2017). Kajian Pragmatikbahasa Iklan pada Tabloid Nova Edisi Januari sampai dengan juni 2017. Widyabastra, 5(2), 87–97. http://e-journal.unipma.ac.id/index.php/widyabastra/article/viewFile/2002/1473
Dewi, N. M. A. J., Ediwan, I. N. T., & Suastra, I. M. (2020). Language Style in Romantic Movies. Humanis: Journal of Arts and Humanities, 24(2), 109–117. https://doi.org/10.24843/jh.2020.v24.i02.p01
Febriani, S., & Emidar, E. (2020). Gaya Bahasa Retoris dan Kiasan Najwa Shihab dalam Gelar Wicara Mata Najwa di TRANS7. Pendidikan Bahasa Indonesia, 8(3), 408–414. https://doi.org/10.24036/108226-019883
Fitriyani, T. A. S., Budinata, R. A., & Hermawan, G. S. (2020). Makna Kiasan Visual dalam Iklan Kopi Georgia “Max Coffee.†JPBJ, 6(1), 119–124. http://dx.doi.org/10.23887/jpbj.v6i1.22661
Fransiska, A., & Yuliana, Y. (2020). Pengaruh Periklanan terhadap Minat Beli Kamar Di Imelda Hotel Waterpark Convention Padang. Jurnal Pendidikan dan Keluarga, 11(2), 156–165. https://doi.org/10.24036/jpk/vol11-iss02/634
Korenkova, M., Maros, M., Levicky, M., & Fila, M. (2020). Consumer Perception of Modern and Traditional Forms of Advertising. Sustainability (Switzerland), 12(23), 1–25. https://doi.org/10.3390/su12239996
Purwono, P. Y. (2021). Stilistika Sintaksis Iklan Mcdonald Berbahasa Jerman Periode Desember 2020. Metahumaniora, 11(1), 29–43. http://journal.unpad.ac.id/metahumaniora/article/viewFile/31738/15323
Sardani, R. (2018). Analisis Gaya Bahasa Kiasan dalam Berita Industri pada Media Digital Republika dan Media Indonesia. Jurnal Basis, 5(1), 55–64. https://doi.org/10.33884/basisupb.v5i1.456
Taylor, C. R. (2020). Advertising and COVID-19. International Journal of Advertising, 39(5), 587–590. https://doi.org/10.1080/02650487.2020.1774131
Turhan, B., & Okan, Z. (2017). Critical Discourse Analysis of Advertising: Implications for Language Teacher Education. International Journal of Languages’ Education, 5(4), 213–226. https://doi.org/10.18298/ijlet.2301
Tutik, A. D., Fitriani, N., & Inderasari, E. (2020). Variasi dan Fungsi Ragam Bahasa Pada Iklan dan Slogan Situs Belanja Online Shopee. Imajeri: Jurnal Pendidikan Bahasa dan Sastra Indonesia, 2(2), 137–148. https://doi.org/10.22236/imajeri.v2i2.5089
Windayanto, R. N. A. (2021). Komparasi Muatan Gaya Bahasa dalam Iklan MinumanKemasan Siap Minum: Kajian Stilistika. Jurnal Bahasa dan Sastra, 9(3), 230–249. https://doi.org/10.24036//jbs.v9i3.112901
Wirasari, I., & Karo, T. E. B. (2018). Kajian Gaya Bahasa Iklan Antangin Fit pada Media Sosial. Jurnal Desain Komunikasi Visual, 03(02), 1–15. https://journals.telkomuniversity.ac.id/demandia/article/download/1545/879
Wong, M. (2019). Multimodal Communication a Social Semiotic Approach to Text and Image in Print and Digital Media. Camden: Palgrave Pivot. https://doi.org/10.1007/978-3-030-15428-8
Xueping, L. (2020). A Brief Analysis of Linguistic Features of English Advertising Language. International Journal of Liberal Arts and Social Science, 8(3), 12–22. https://ijlass.org/articles/8.3.2.12-22.pdf
Yunita, I. K. M., & Pratiwi, W. D. (2021). Analisis Tindak Tutur Ilokusi pada Iklan Layanan Masyarakat di Instagram KEMENKES pada Masa Pandemi COVID-19 dan Relevasinya sebagai Rancangan Bahan Ajar Bahasa Indonesia di SMP. Jurnal Educatio, 7(3), 1205–1212. https://doi.org/10.31949/educatio.v7i3.138.3
Published
2021-11-01
Section
Articles
