The Influence of Currency and Co-Creation on Customer Loyalty Mediated by Customer Satisfaction
Keywords:
Currency, Co-Creation, Customer Loyalty, Customer Satisfaction
Abstract
With the development of lifestyle education on social media, many people are finally aware of the importance of healthy living. But not many people have a lot of time to be able to keep consuming healthy food. One of the healthy instant noodles that can be used as an option is Oven Noodles. The purpose of this study was to examine the effect of Currency and Co-Creation on Customer Loyalty mediated by Customer Satisfaction on oven noodles. This research was conducted with the Bekasi Regency area as the limitation with a sample size of 110 respondents who are consumers of oven noodles. The sampling method used is nonprobability sampling with purposive sampling method. The processing used to test the correlation and regression in this study uses SmartPLS 3.2.9 which is used to test validity and reliability. In this study it can be proven 1) Currency set by oven noodle products cannot encourage the level of customer loyalty. 2) Co-Creation offered by oven noodle products cannot encourage the level of customer loyalty. 3) Customer Satisfaction felt by oven noodle consumers can encourage the level of customer loyalty.
References
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[23] Mediaindonesia, “Mayora Mie Oven Raih Penghargaan Inovasi Produk Pangan dan Gizi dari Pergizi,” m.mediaindonesia.com.
[24] I. Ghozali, Partial Least Square: Konsep, Teknik, dan Aplikasi Menggunakan Program SmartPLS 3.2.9 Untuk Penelitian Empiris (Edisi 3 ). Badan Penerbit Universitas Diponegoro. 2021.
[25] I. Ghozali, Desain Penelitian Kuantitatif & Kualitatif untuk Akuntansi, Bisnis, dan Ilmu Sosial Lainnya (Y. Pratama (ed.)). 2021.
[2] Merdeka, “Asal Usul Mi Instan dan Merek Pertama di Indonesia,” merdeka.com. [Online]. Available: https://www.merdeka.com/uang/asal-usul-mi-instan-dan-merek-pertama-di-indonesia.html
[3] SedapRasa, “Sedap Rasa - Online Indonesin Grocery Store,” sedaprasa.com. [Online]. Available: https://sedaprasa.com/products/mie-oven-original-mayora
[4] Rakyatmerdeka, “Mayora Mie Oven Raih Penghargaan Mie Sehat Bercita Rasa Tradisional,” rm.id.
[5] S. M. Dam and T. C. Dam, “Relationships between Service Quality, Brand Image, Customer Satisfaction, and Customer Loyalty,” J. Asian Financ. Econ. Bus., vol. 8, no. 3, pp. 585–593, 2021, doi: 10.13106/jafeb.2021.vol8.no3.0585.
[6] A. Delima, H. M. Ashary, and O. Usman, “Influence of Service Quality, Product Quality, Price, Brand Image, and Promotion to Consumer Satisfaction Affecting on Consumer Loyalty (Online Shop),” SSRN Electron. J., pp. 1–15, 2019, doi: 10.2139/ssrn.3308707.
[7] F. Pradana, “Pengaruh Manajemen Hubungan Pelanggan, Kualitas Pelayanan, Dan Kualitas Pengalaman Terhadap Loyalitas Pelanggan Dengan Kepuasan Pelanggan Sebagai Variabel Intervening Pada Nasabah Pt Fac Sekuritas Indonesia Di Yogyakarta,” J. Manaj. Bisnis, vol. 9, no. 2, pp. 193–212, 2018, doi: 10.18196/mb.9262.
[8] G. F. Djayapranata, “Kepuasan Konsumen Tidak Selalu Linear dengan Loyalitas Konsumen: Analisis pada Restaurant Cepat Saji di Indonesia,” INOBIS J. Inov. Bisnis dan Manaj. Indones., vol. 3, no. 4, pp. 569–579, 2020, doi: 10.31842/jurnalinobis.v3i4.160.
[9] I. Ofosu-Boateng and S. Dwamena Agyei, “Issue 4 │ 2020 EFFECT OF CUSTOMER SATISFACTION AND MARKETING COMMUNICATION MIX ON CUSTOMERS’ LOYALTY IN THE GHANAIAN BANKING INDUSTRY,” Eur. J. Manag. Mark. Stud., vol. 5, p. 23, 2020, doi: 10.46827/ejmms.v5i4.891.
[10] A. Nur Khanifah and A. Budiono, “Customer Loyalty Analysis Affected by Location and Promotion through Purchase Decisions and Customer Satisfaction,” Ilomata Int. J. Manag., vol. 3, no. 3, pp. 417–428, 2022, doi: 10.52728/ijjm.v3i3.520.
[11] D. T. Nguyen, V. T. Pham, D. M. Tran, and D. B. T. Pham, “Impact of service quality, customer satisfaction and switching costs on customer loyalty,” J. Asian Financ. Econ. Bus., vol. 7, no. 8, pp. 395–405, 2020, doi: 10.13106/JAFEB.2020.VOL7.NO8.395.
[12] D. P. Restuputri, T. R. Indriani, and I. Masudin, “The effect of logistic service quality on customer satisfaction and loyalty using kansei engineering during the COVID-19 pandemic,” Cogent Bus. Manag., vol. 8, no. 1, 2021, doi: 10.1080/23311975.2021.1906492.
[13] Suharto, W. R. Junaedi, H. M. Muhdar, A. Firmansyah, and Sarana, “Consumer loyalty of Indonesia e-commerce SMEs: The role of social media marketing and customer satisfaction,” Int. J. Data Netw. Sci., vol. 6, no. 2, pp. 383–390, 2022, doi: 10.5267/j.ijdns.2021.12.016.
[14] Y. H. Shin and L. Yu, “The influence of quality of physical environment, food and service on customer trust, customer satisfaction, and loyalty and moderating effect of gender: An empirical study on foreigners in South Korean restaurant,” Int. J. Adv. Cult. Technol., vol. 8, no. 3, pp. 172–185, 2020, [Online]. Available: https://doi.org/10.17703/IJACT.2020.8.3.172
[15] P. S. I. Wicaksana, E. N. Kurniawan, S. Bintarti, and I. Indarti, “The Effect of Product Quality, Brand Image and Price on Customer Loyalty of Mineral Water in Aqua Brand Packaging,” J. Ekon., vol. 9, no. 1, pp. 501–509, 2020, [Online]. Available: https://ejournal.seaninstitute.or.id/index.php/Ekonomi/article/view/296
[16] S. Subaebasni, H. Risnawaty, A. Arie Wicaksono, P. Albadriyah Widsata, P. Straitliner Express, and P. APP Jakarta Kemenperin, “International Review of Management and Marketing Effect of Brand Image, the Quality and Price on Customer Satisfaction and Implications for Customer Loyalty PT Strait Liner Express in Jakarta,” Int. Rev. Manag. Mark., vol. 9, no. 1, pp. 90–97, 2019, [Online]. Available: http:www.econjournals.comDOI:https://doi.org/10.32479/irmm.7440
[17] R. Lestari, T. Pradani, and K. Digdowiseiso, “The Effects of Price Perceptions, Food Quality, and Menu Variations on Ordering Decisions and Their Impact on Customer Loyalty in Online Culinary Products,” Budapest Int. Res. Critics Inst. - J., vol. 5, no. 1, pp. 1518–1527, 2022.
[18] Mega farisha, Hartoyo, and A. Safari, “Does Covid-19 Pandemic Change the Consumer Purchase Behavior Towards Cosmetic Products?,” J. Consum. Sci., vol. 7, no. 1, pp. 1–19, Feb. 2022, doi: 10.29244/jcs.7.1.1-19.
[19] A. C. Cakici, Y. Akgunduz, and O. Yildirim, “The impact of perceived price justice and satisfaction on loyalty: the mediating effect of revisit intention,” Tour. Rev., vol. 74, no. 3, pp. 443–462, 2019, doi: 10.1108/TR-02-2018-0025.
[20] A. Farhana, “Applying Social Exchange Theory to Value Co-Creation Frame: Does it Leads to Customer Loyalty?,” Sriwij. Int. J. Dyn. Econ. Bus., vol. 1, no. 2, p. 191, 2021, doi: 10.29259/sijdeb.v1i2.191-206.
[21] S. A. Sudari, A. K. Tarofder, A. Khatibi, and J. Tham, “Measuring the critical effect of marketing mix on customer loyalty through customer satisfaction in food and beverage products,” Manag. Sci. Lett., vol. 9, no. 9, pp. 1385–1396, 2019, doi: 10.5267/j.msl.2019.5.012.
[22] O. Iglesias, S. Markovic, M. Bagherzadeh, and J. J. Singh, “Co-creation: A Key Link Between Corporate Social Responsibility, Customer Trust, and Customer Loyalty,” J. Bus. Ethics, vol. 163, no. 1, pp. 151–166, 2020, doi: 10.1007/s10551-018-4015-y.
[23] Mediaindonesia, “Mayora Mie Oven Raih Penghargaan Inovasi Produk Pangan dan Gizi dari Pergizi,” m.mediaindonesia.com.
[24] I. Ghozali, Partial Least Square: Konsep, Teknik, dan Aplikasi Menggunakan Program SmartPLS 3.2.9 Untuk Penelitian Empiris (Edisi 3 ). Badan Penerbit Universitas Diponegoro. 2021.
[25] I. Ghozali, Desain Penelitian Kuantitatif & Kualitatif untuk Akuntansi, Bisnis, dan Ilmu Sosial Lainnya (Y. Pratama (ed.)). 2021.
Published
2024-06-06
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