Penerapan TAM Dalam Inovasi Pelayan Publik “Pak RT Suka Asik” Di Kabupaten Magetan
Keywords:
Image, Digital Innovation, Government Public Services, Tam 2, Socialization And Evaluation
Abstract
Digital transformation of public services is one of the targets of the Government in realizing good governance in the era of digitalization. The "PAK RT SUKA ASIK" application innovation is one of the many applications that make letter-writing services effective and efficient within the Magetan Regency. A study on public acceptance of technology is necessary to determine the suboptimal implementation of the government's public service innovation, the "PAK RT SUKA ASIK" application. The TAM 2 model was chosen to analyze and determine the factors that influence the intention to use the application in the Mranggen Village, Magetan District, Jawa Timur. A quantitative study with a cross-sectional design was conducted on respondent who had never used the application. The analysis results using SMART PLS 3.9.2 showed that the image variable is the only exogenous variable that affects the endogenous variable perceived of usefulness, in addition to the subjective norm variable that affects the image variable. The main factor causing the suboptimal implementation of the "PAK RT SUKA ASIK" application is the failure of socialization and evaluation of the use of the Village Government application, which results in the perceived usefulness and perceived ease of use of the "PAK RT SUKA ASIK" application not being felt by the community.
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Anggraeni, M., & Sanaji. (2021). Pengaruh penggunaan media sosial terhadap kinerja pemasaran selama pandemi covid-19 dengan mediasi kemampuan inovasi dan kemampuan branding (studi pada pelaku UMKM yang menggunakan media sosial). Jurnal Ilmu Manajemen. 9(2): 752-767.
Banerji, R., and Singh, A., (2022). An empirical study on consumer attitude and behavioral intention to adopt mobile wallet in India, Int. J. Electronic Banking, 3(2): 83-99.
Bupati Magetan. (2016). Keputusan Bupati Magetan Nomor 188/28/Kept/403.013/2016 Tentang Penetapan Kecamatan Sebagai Penyelenggara Pelayanan Administrasi Terpadu Kecamatan (PATEN) di Kabupaten Magetan.
Bupati Magetan. (2016). Peraturan Daerah Kabupaten Magetan Nomor 15 Tahun 2016 Tentang Pembentukan dan Susunan Perangkat Daerah Kabupaten Magetan Bupati Magetan. (2016). Peraturan Daerah Kabupaten Magetan Nomor 3 Tahun 2016 Tentang Penyelenggaraan Pelayanan Publik.
Bupati Magetan. (2022). Peraturan Bupati Magetan Nomor 14 Tahun 2022 Tentang Pelayanan Administrasi Pencatatan Kependudukan dan Pencatatan Sipil .
Davis, F. (1989). Perceived Usefulness, Perceived Ease of Use, and User Acceptance of Information Technology. MIS Quarterly
Davis, F., D., B. & R., P. W., (2000). User acceptance of computer technology : A comparison of two theoritical models. Management Science, pp. 982 - 1003.
Darshan Pandya, Gopal Kumar1 (2023) Applying Industry 4.0 technologies for the sustainability of small service enterprises, Service Business (2023) 17:37–59 https://doi.org/10.1007/s11628-022-00507-7
Duniadosen. (2024). Fenomena Gap. Diakses dari https://duniadosen.com/fenomena-gap
Elham Abdulwahab Anaam, Su Cheng Haw, Naveen Palanichamy, Aziah Ali, Syuhaidah Azni (2023), Analysis of Perceived Usefulness and Perceived Ease of Use in Relation to Employee Performance, International Journal of Membrane Science and Technology, 2023, Vol. 10, No. 2, pp 1607-1616
Elza Puspitasari, Darmansah, Dwi Mustika Kusumawardani, (2022) Analisis penerimaan website Kelurahan Rejasari menggunakan metode (TAM), Jurnal Media Informatika Budidarma, Volume 6, Nomor 2, April 2022, Page 1102-1109, ISSN 2614-5278, ISSN 2548-8368 https://ejurnal.stmik-udidarma.ac.id/index.php/mib , DOI: 10.30865 /mib.v6i2.3826
Hair J.F., et al. 2010.Multivariate Data Analysis.Seventh Edition. New Jersey: Pearson Prentice Hall.
JDIH Kabupaten Magetan. (2024). Magetankab. https://jdih.magetankab.go.id
Kit Yeng Iong, Jenny O.L. Phillips (2023), The transformation of government employees’ behavioural intention towards the adoption of E-government services: An empirical study ,www.sciencedirect.com/journal/social-sciences-and-humanities-open, https://doi.org/10.1016/j.ssaho.2023.100485
Kusuma Iswahyuni, Sanaji (2020), The impact of technology readiness towards the usage of e-commerce mediated using TAM by MSME, European Union Digital Library DOI 10.4108/eai.3-10-2019.2291937
Kristanto, V. H. (2018). Metodologi Penelitian Pedoman Penulisan Karya Tulis Ilmiah (KTI). Yogyakarta: CV Budi Utama.
Malhotra, Naresh K. 2010. Riset Pemasaran (Marketing Research) (Edisi 4 Jilid 1).New Jersey, Indonesia: PT. Indeks
Malhotra Naresh K., David F. Birks (2006), Marketing Research An Applied Approach, Prentice Hall, a Pearson Education company, Copyright © 1999 Prentice-Hall, Inc.
Menteri Pendayagunaan Aparatur Negara dan Reformasi Birokrasi. (2003). Surat Keputusan Menteri Pendayagunaan Aparatur Negara dan Reformasi Birokrasi Nomor 63 Tahun 2003 tentang Pedoman Umum Penyelenggaraan Pelayanan Publik
Martin Dart, BA(Hons), MInfoSecurity&Intell, PGCE; Mohiuddin Ahmed, PhD (2023) Evaluating Staff Attitudes, Intentions, and Behaviors Related to Cyber Security in Large Australian Health Care Environments:Mixed Methods Study, (JMIR Hum Factors 2023;10:e48220) doi: 10.2196/48220 , https://humanfactors.jmir.org/2023/1/e48220
Min Young Doo (2023) An investigation of the social influence processes of flipped class students: An application of the extension of the technology acceptance model, Education and Information Technologies(2023) 28:16593–16613 https://doi.org/10.1007/s10639-023-11878-3
Mulyati, Mulyati (2022), Analisis technology acceptance model (TAM) pada aplikasi GREATDAY,Christian Jody Toha, Vol.3No.2(2022) Jurnal Ilmu Komputer E-ISSN : 2774-6151 https://doi.org/10.56869/klik.v3i2.381
Muhammad Ilham, Zarnelly (2021), Analisis Penerimaan Aplikasi PLN Mobile Menggunakan Technology Accpetance Model (TAM) Jurnal Ilmiah Rekayasa dan Manajemen Sistem Informasi, Vol.7, No. 1, Februari 2021, Hal. 58-62, e-ISSN 2502-8995, p-ISSN 2460-8181 https://doi.org/10.24014/rmsi.v7i1.11549
Nurul Anifa, Sanaji (2022) Augmented Reality Users : The Effect of Perceived Ease of Use, Perceived Usefulness, and Customer Experience on Repurchase Intention, Journal Of Bussines And Management Review vol. 3 No 3, doi.org/10.47153/ jbmr33.3462022
Venkatesh, Thong, & Xu (2012). Consumer Acceptance and Use of Information Technology: Extending the Unified Theory of Acceptance and Use of Technology. MIS Quarterly, 36 (1), 157.
Venkatesh, V., Davis, F. & Morris, M. (2007). Dead Or Alive : The Development, Trajectory And Future Of Technology Adoption Research. Journal of the Association for Information Systems, 8 (4), 267-286.
Venkatesh, V., Thong, J. & Xu, X. (2016). Unified Theory of Acceptance and Use of Technology: A Synthesis and the Road Ahead. Journal of the Association for Information Systems, 17 (5), 328-376.
Yu, Z.; Jin (2021) Determinants of Users’ Attitude and Intention to Intelligent Connected Vehicle Infotainment in the 5G-V2X Mobile Ecosystem., DInt. J. Environ. Res. Public Health 2021, 18, 10069. https://doi.org/10.3390/ijerph181910069
Yusuf Sofyan, Fuad Mas’ud (2022), Determinant Model of Decision to Use the Online Donation Platform: Technology Acceptance Model and Theory of Planned Behavior Approach, Jurnal Ekonomi Syariah Teori dan Terapan, ISSN 2407-1935, https://doi.org/10.20473/vol9iss20226pp884-897
Yiwei Zhao, Yindong Sun, Qianqian Zhou, Caiyun Cui, Yong Liu (2023), How A/E/C professionals accept BIM technologies in China ; a technology acceptance model perspective, Engineering, Construction and Architectural Management Vol. 30 Issue 10, https://doi.org/10.1108/ECAM-04-2022-0308 , ISSN 0969-9988
Published
2024-07-23
Section
Articles
Copyright (c) 2024 Agus Heru Maryanto, Sri Setyo Iriani, Sanaji Sanaji
This work is licensed under a Creative Commons Attribution-NonCommercial 4.0 International License.
