The INFLUENCE OF BUSINESS MANAGEMENT AND MENTORING ON THE BUSINESS PERFORMANCE OF UMKM ACTORS IN KARAWANG DISTRICT

Budi Rahayu; Dede Jajang Suyaman; Nunung Nurhasanah; Banuara Nadeak

doi:10.31539/costing.v7i6.13295

Budi Rahayu Universitas Singaperbangsa Karawang
Dede Jajang Suyaman Universitas Singaperbangsa Karawang
Nunung Nurhasanah Universitas Singaperbangsa Karawang
Banuara Nadeak Universitas Singaperbangsa Karawang

DOI: https://doi.org/10.31539/costing.v7i6.13295

Keywords: manajemen usaha, pendampingan, kinerja bisnis

Abstract

The importance of increasing Human Resources, especially for MSME players, will be able to increase knowledge which will have an impact on improving business performance. What the Karawang Regency Cooperatives and SMEs Service has done in this effort is to increase competence in terms of business management and mentoring. This research aims to determine the partial and simultaneous influence of business management and mentoring on improving Karawang Regency MSME business. The type of research is quantitative with descriptive verification analysis. The data analysis method used is multiple linear regression analysis. The number of samples used was 399 people. The sampling technique used in this research was a simple random sampling technique. The research results show that both partially and simultaneously show that business management and mentoring have an influence on the business performance of MSMEs in Karawang Regency. This means that increasing knowledge of business management and providing assistance has an impact on increasing the business performance of MSMEs in Karawang Regency.

Key words: business management, mentoring, business performance

References

Ainun, M. B., Ghufrony, A., Fathorrahman, Harmanto, S. A., & Pitaloka, D. A. (2020). Pendampingan Strategi Pemasaran Produk Inovatif Gula Siwalan Pada Home Industri Di Desa Grujugan Gapura Sumenep. Jurnal Pengabdian Masyarakat, 5(3), 248–253.

Bakhri, S., & Futiah, V. (2020). Pendampingan dan Pengembangan Manajemen Pemasaran Produk. Jurnal Loyalitas Sosial, 2(2), 59–70.

Crompton, B. M. (2012). The Effect Of Business Coaching And Mentoring On Small-To-Medium Enterprise Performance And Growth. School of Management College of Business RMIT University, Melbourne, Australia.

Ebitu, E. T. (2016). Marketing Strategies and the Performance of Small and Medium Enterprises in AkwaIbom State, Nigeria. British Journal of Marketing Studies, 4, 51-62.

Gradiannisa, Y., Yunita S, N., M., Purba, M., F & Wibisono, D. (2016). Analysis Of Integrated Performance Measurement System In PT. X. Asia Pacific Institute of Advanced Research (APIAR). Vol. 2, No. 2.

Husnah. (2013). Aset Tanwujud, Strategi Bersaing, Dan Kinerja Keuangan, Kajian Pada UKM Rotan Di Kota Palu Sulawesi Tengah. Universitas Brawijaya Malang.

Hansen, E. (2015). Pure versus hybrid competitive strategies in the forest sector: Performance implications. Forest Policy and Economics, 54, 51-57. doi:10.1016/j.forpol.2015.02.001.

Hidayati, LN. (2008). Manajemen Usaha. http://staffnew.uny.ac.id/upload/132309680/pengabdian/ppmmanajemen-usaha.pdf.

Hakimpoor, H. (2014), Strategic Planning Process Dimensions and Smes Performance, Proceedings of 10th Global Business and Social Science Research Conference23 -24 June 2014, Radisson Blu Hotel, Beijing, China, ISBN: 978-1-922069-55-9.

Irfani. (2020). Manajemen Keuangan Dan Bisnis (Bernadine (ed.)). Jakarta: PT. Gramedia Pustaka Utama.

Kurniawan, R., Budiastuti, D., Hamsal, M., & Kosasih, W. (2020). The impact of balanced agile project management on firm performance: the mediating role of market orientation and strategic agility. Review of International Businesss and Strategy, 30(4), 457-490. doi:10.1108/ribs-03-2020-0022.

Khalid, F. A., Kayani, A. A., & Gilbert, D. (2017). The impact of monitoring and business assistance intensity on Malaysian ICT incubatees performance, 6032, 1–9.

Kimatu, D.K., & Bichanga, O.W., (2014), Competitive Strategies and the Non Financial Performance of Micro Enterprises in Kenya, (Survey of Industrial Knitting Micro Enterprises in Kiambu County), International Journal of Management and Commerce Innovations ISSN 2348-7585 (Online) Vol. 2, Issue 2, pp: (160-186).

Kawiji. (2013). Pengembangan Usaha Kerajinan Rotan ( Pendekatan Action Research ) Studi Kasus Di Ukm Asri Rotan Desa, 2(1), 9–18.

Marri, H. B. U. X., Nebhwani, M., & Sohag, R. A. (2011). Study of Government Support System in SMEs: An Empirical Investigation, 30(3).

Mada, I. G. N. C. W., & Martini, N. P. R. (2019). Kerajinan perak desa celuk: persepektif pengelolaan keuangan berdasarkan sak etap. WICAKSANA: Jurnal Lingkungan dan Pembangunan, 3(2), 39-52.

Nyariki, R., N. (2013). Strategic Management Practices As A Competitive Tool In Enhancing Performance Of Small and Medium Enterprose In Kenya, A research Project Submitted In Partisal Fullfillment Of The Requirements For The Award Of The Business Administration, School Of Bussines, University Of Nairobi.

Natoil, Ernawati, E., & Novandalina, A. (2022). Membangun Kinerja Bisnis UMKM Melalui Efikasi Diri, Modal Psikologi dan Literasi. Jurnal STIE Semarang, 14 (3), 164–173.

Puspitaningtyas Z. (2017). Pembudayaan Pengelolaan Keuangan Berbasis Akuntansi Bagi Pelaku Usaha Kecil Menengah. Jurnal Akuntansi, 2(1).

Salman, A. (2021). Peran UMKM dalam Meningkatkan Kesejahteraan Masyarakat, Vol 9, No.1, 2022.

Sije, A. (2013). Penetration Pricing Strategy And Performance Of Small And Medium Enterprise In Kenya, European Journal of Business and Social Sciences, Vol. 2, No.9, pp 114-123, December 2013. P.P.114–123, ISSN: 2235-767X, URL: http://www.ejbss.com/recent.aspx.

Sandada. (2014). Strategic Planning And Its Relationship With Business Performance Among Small And Medium Enterprises In South Africa. International Business & Economics Research Journal. Vol. 13, No. 3.

Sugiyono (2019). Metode Penelitian Kuantitatif, Kualitatif, dan R&D. Bandung: Alphabet.

www.opendata.jabarprov.go.id, 2024.

https://satudata.kemenkopukm.go.id/kumkm, 2024).