Analisis Media Sosial Instagram Dan Suasana Cafe Terhadap Kepercayaan Konsumen Di Era New Normal (Survei Pada Followers Instagram Industri Café Palabuhanratu)
Abstract
This study aims to determine the relationship between Instagram social media and cafe atmosphere on consumer trust in the new normal era. The method used by the researcher is descriptive associative and distributing questionnaires with a sample of 327 respondents at the Followers cafe industry in Palabuhanratu. Researchers used data analysis techniques, namely multiple linear regression assisted by SPSS 24 software. The results of the research studied by researchers can show that Instagram social media and cafe atmosphere affect consumer confidence.
Keyword : Social Media Instagram, Store Atmosphere, Coustumer Trust
References
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dhea Ryane Yanuar. (2018). Social Media Marketing dan Brand Image Terhadap Customer Trust [Universitas Padjadjaran / Fakultas Ekonomi dan Bisnis / Manajemen]. https://repository.unpad.ac.id/frontdoor/index/index/year/2020/docId/7851
Hakim, A. M. (2016). PENGARUH RELATIONSHIP MARKETING DAN SUASANA KAFE PELANGGAN ( Studi pada Pelanggan Dongeng Kopi Jogja di Yogyakarta ) SKRIPSI Diajukan kepada Fakultas Ekonomi Universitas Negeri Yogyakarta untuk Memenuhi Sebagian Persyaratan guna Memperoleh Gelar Sarjana E. Management
Mariana, V. E., Wibawa, A. P., Hammad, J., Herdianto, R., & Haviluddin. (2017). Customer trust of online shopping using social media. IOP Conference Series: Materials Science and Engineering, 403(1), 1–5. https://doi.org/10.1088/1757-899X/403/1/012075
Rahadi, D. R. (2017). Perilaku Pengguna Dan Informasi Hoax Di Media Sosial. Jurnal Manajemen Dan Kewirausahaan, 5(1), 58–70. https://doi.org/10.26905/jmdk.v5i1.1342
Sugiyono. (2017). Metode Penelitian Kuantitatif, Kualitatif R&D (26th ed.). Alfabeta CV.
Syafrida. Ralag Hartati. (2020). Bersama Melawan Virus Covid 19 di Indonesia. SALAM: Jurnal Sosial Dan Budaya Syar-I, 7(6). https://doi.org/10.15408/sjsbs.v7i6.15325
Taufik, & Ayuningtyas, E. A. (2020). Dampak Pandemi Covid-19 Terhadap Bisnis Dan (the Impact of Covid-19 Pandemic on Business and Online. Jurnal Pengembangan Wiraswasta, 22(01), 21–32. https://doi.org/10.33370/jpw.v22i1389.
Almas Casavela, S. A. S. (2018). Pengaruh Relationship Marketing, Store Atmosphere, dan Social Media Marketing terhadap Customer Trust dan Repurchase Intention Pelanggan (Studi Kasus pada Coffee Shop di Kota Bogor). Management. https://repository.ipb.ac.id/handle/123456789/94560
dhea Ryane Yanuar. (2018). Social Media Marketing dan Brand Image Terhadap Customer Trust [Universitas Padjadjaran / Fakultas Ekonomi dan Bisnis / Manajemen]. https://repository.unpad.ac.id/frontdoor/index/index/year/2020/docId/7851
Hakim, A. M. (2016). PENGARUH RELATIONSHIP MARKETING DAN SUASANA KAFE PELANGGAN ( Studi pada Pelanggan Dongeng Kopi Jogja di Yogyakarta ) SKRIPSI Diajukan kepada Fakultas Ekonomi Universitas Negeri Yogyakarta untuk Memenuhi Sebagian Persyaratan guna Memperoleh Gelar Sarjana E. Management
Mariana, V. E., Wibawa, A. P., Hammad, J., Herdianto, R., & Haviluddin. (2017). Customer trust of online shopping using social media. IOP Conference Series: Materials Science and Engineering, 403(1), 1–5. https://doi.org/10.1088/1757-899X/403/1/012075
Rahadi, D. R. (2017). Perilaku Pengguna Dan Informasi Hoax Di Media Sosial. Jurnal Manajemen Dan Kewirausahaan, 5(1), 58–70. https://doi.org/10.26905/jmdk.v5i1.1342
Sugiyono. (2017). Metode Penelitian Kuantitatif, Kualitatif R&D (26th ed.). Alfabeta CV.
Syafrida. Ralag Hartati. (2020). Bersama Melawan Virus Covid 19 di Indonesia. SALAM: Jurnal Sosial Dan Budaya Syar-I, 7(6). https://doi.org/10.15408/sjsbs.v7i6.15325
Taufik, & Ayuningtyas, E. A. (2020). Dampak Pandemi Covid-19 Terhadap Bisnis Dan (the Impact of Covid-19 Pandemic on Business and Online. Jurnal Pengembangan Wiraswasta, 22(01), 21–32. https://doi.org/10.33370/jpw.v22i1389.
Published
2022-06-19
Section
Articles
