Analisis Faktor Preferensi Milenial Bekerja Terhadap Pemilihan Hotel
Abstract
Some millennials need a comfortable resting place for business trips. The purpose of this study is to analyze what factors influence millennial behavior towards their preferences for choosing hotels during business trips. This study uses a quantitative method with an EFA (Exploratory Factor Analysis) approach with secondary data and primary data stages referring to millennial preference behavior in choosing hotel recommendations. The results of the analysis of millennial behavior factors on preferences for choosing hotels when traveling on business, can show the recommendation of the millennial generation's choice of hotels for business travel needs which refers to millennial behavior towards preferences.
References
Dalam penulisan dalam gaya APA, Anda perlu menggunakan format yang konsisten untuk semua referensi yang disebutkan. Berikut adalah perbaikan penulisan referensi Anda dalam gaya APA:
Aruma, Sananta. (2016). The impact of interior and exterior design of hotels on customer perception: The Sri Lankan experience. ResearchGate, 180-181.
Ass, Prof Oslem, & GUZEL Akdeniz University, Tourism Faculty, Antalya/Turkey Ass. Prof. Taylan. (2019). Exploring the multi-sensory memorable tourism experiences: A study of Adam&Eve Hotel in Turkey. ResearchGate, 30-31.
Berry, L.L., Carbone, L.P., & Haeckel, S.H. (2002). Managing the total customer experience. MIT Sloan Management Review, 43(3), 85–89.
Brakus, J.J., Schmitt, B.H., & Zarantonello, L. (2009). Brand experience: What is it? How is it measured? Does it affect loyalty? Journal of Marketing, 73(3), 52-68.
Chen, H.S., Severt, K., Shin, Y.H., Knowlden, A., & Hilliard, T.W. (2018). “How’d you sleep?” Measuring business travelers’ sleep quality and satisfaction in hotels. Journal of Hospitality and Tourism Insights, 1(3), 188-202.
Chu, R.K., & Choi, T. (2000). An importance-performance analysis of hotel selection factors in the Hong Kong hotel industry: A comparison of business. Tourism Management, 21(4), 363-377.
Cobanoglu, C., Corbaci, K., Moreo, P.J., & Ekinci, Y. (2003). A comparative study of the importance of hotel selection components by Turkish business travelers. International Journal of Hospitality & Tourism, 4(1), 1-22.
Creswell, J.W. (2014). Research design: Qualitative, quantitative, and mixed methods. California: SAGE Publications, Inc.
Dolnicar, S. (2002). Business travelers' hotel expectations and disappointments: A different perspective hotel attribute importance investigation.
Fornell, C. (1992). A national customer satisfaction barometer: The Swedish experience. Journal of Marketing, 56(1), 6-21.
Fornell, C., Mithas, S.F.V.M., & Krishnan, M.S. (2006). Customer satisfaction and stock prices: High returns, low risk. Journal of Marketing, 70(1), 3-14.
Kana, Okano., Jakub R. Kaczmarzyk, Neha Dave, John D.E. Gabrieli, & Jeffrey C. Grossman. (2019). Sleep quality, duration, and consistency are associated with better academic performance in college students.
Kim, E., Lin, J-S., & Sung, Y. (2013). To app or not to app: Engaging consumers via branded mobile apps. Journal of Interactive Advertising, 13(1), 53-65.
Khan, I. (2015). Customer service experience in hotel operations: An empirical analysis. In XVIII Annual International Conference of the Society of Operations Management (SOM – 14) (pp. 266-267).
Lee, W.S., L., J.-K., & M., J. (2018). Study on the preference for capsule hotel attributes using a choice experiment. Tourism Economics, 24, 492-499.
Nadeen, Abbas. (2006). Psychological and psychological effects of light and color on space users. RMIT University, 3-6.
Naz Kaya, Helen. (2004). Color-emotion associations: Past experience and personal preference. Department of Textiles, Merchandising and Interiors, The University of Georgia, 31-32.
Reiza, Miftah. (2021). Investigating the impact of sensory experience on budget hotel rooms to maximize guest satisfaction. Journal of Business Hospitality and Tourism, 173-174.
Shankar, V., Smith, A.K., & Rangaswamy, A. (2003). Customer satisfaction and loyalty in online and offline environments. International Journal of Research in Marketing, 20(2), 153-175.
Sugiyono. (2008). Metode Penelitian Kuantitatif Kualitatif Dan R&D. Bandung: CV Alfabeta.
Vita, Briliana. (2019). How millennial travelers are forcing Indonesian tourism to go digital. International Journal of Business, Economic and Law, 19, 2-5.
Walsh, V., & Janush Kulikowski. (1998). Perceptual constancy: Why things look as they do. Cambridge University.
Aruma, Sananta. (2016). The impact of interior and exterior design of hotels on customer perception: The Sri Lankan experience. ResearchGate, 180-181.
Ass, Prof Oslem, & GUZEL Akdeniz University, Tourism Faculty, Antalya/Turkey Ass. Prof. Taylan. (2019). Exploring the multi-sensory memorable tourism experiences: A study of Adam&Eve Hotel in Turkey. ResearchGate, 30-31.
Berry, L.L., Carbone, L.P., & Haeckel, S.H. (2002). Managing the total customer experience. MIT Sloan Management Review, 43(3), 85–89.
Brakus, J.J., Schmitt, B.H., & Zarantonello, L. (2009). Brand experience: What is it? How is it measured? Does it affect loyalty? Journal of Marketing, 73(3), 52-68.
Chen, H.S., Severt, K., Shin, Y.H., Knowlden, A., & Hilliard, T.W. (2018). “How’d you sleep?” Measuring business travelers’ sleep quality and satisfaction in hotels. Journal of Hospitality and Tourism Insights, 1(3), 188-202.
Chu, R.K., & Choi, T. (2000). An importance-performance analysis of hotel selection factors in the Hong Kong hotel industry: A comparison of business. Tourism Management, 21(4), 363-377.
Cobanoglu, C., Corbaci, K., Moreo, P.J., & Ekinci, Y. (2003). A comparative study of the importance of hotel selection components by Turkish business travelers. International Journal of Hospitality & Tourism, 4(1), 1-22.
Creswell, J.W. (2014). Research design: Qualitative, quantitative, and mixed methods. California: SAGE Publications, Inc.
Dolnicar, S. (2002). Business travelers' hotel expectations and disappointments: A different perspective hotel attribute importance investigation.
Fornell, C. (1992). A national customer satisfaction barometer: The Swedish experience. Journal of Marketing, 56(1), 6-21.
Fornell, C., Mithas, S.F.V.M., & Krishnan, M.S. (2006). Customer satisfaction and stock prices: High returns, low risk. Journal of Marketing, 70(1), 3-14.
Kana, Okano., Jakub R. Kaczmarzyk, Neha Dave, John D.E. Gabrieli, & Jeffrey C. Grossman. (2019). Sleep quality, duration, and consistency are associated with better academic performance in college students.
Kim, E., Lin, J-S., & Sung, Y. (2013). To app or not to app: Engaging consumers via branded mobile apps. Journal of Interactive Advertising, 13(1), 53-65.
Khan, I. (2015). Customer service experience in hotel operations: An empirical analysis. In XVIII Annual International Conference of the Society of Operations Management (SOM – 14) (pp. 266-267).
Lee, W.S., L., J.-K., & M., J. (2018). Study on the preference for capsule hotel attributes using a choice experiment. Tourism Economics, 24, 492-499.
Nadeen, Abbas. (2006). Psychological and psychological effects of light and color on space users. RMIT University, 3-6.
Naz Kaya, Helen. (2004). Color-emotion associations: Past experience and personal preference. Department of Textiles, Merchandising and Interiors, The University of Georgia, 31-32.
Reiza, Miftah. (2021). Investigating the impact of sensory experience on budget hotel rooms to maximize guest satisfaction. Journal of Business Hospitality and Tourism, 173-174.
Shankar, V., Smith, A.K., & Rangaswamy, A. (2003). Customer satisfaction and loyalty in online and offline environments. International Journal of Research in Marketing, 20(2), 153-175.
Sugiyono. (2008). Metode Penelitian Kuantitatif Kualitatif Dan R&D. Bandung: CV Alfabeta.
Vita, Briliana. (2019). How millennial travelers are forcing Indonesian tourism to go digital. International Journal of Business, Economic and Law, 19, 2-5.
Walsh, V., & Janush Kulikowski. (1998). Perceptual constancy: Why things look as they do. Cambridge University.
Published
2024-05-02
Section
Articles
Copyright (c) 2024 Lulu Lucyani
This work is licensed under a Creative Commons Attribution-NonCommercial 4.0 International License.
