Perumusan Strategi Bisnis Untuk Menghadapi Peraturan Terkait Pasokan Batubara Dalam Negeri: Studi Kasus PT ABC

  • Fathia Noor Rahma Institute Technology Bandung
  • Nila Armelia Windasari Institute Technology Bandung
  • Widhyawan Prawiraatmadja Institute Technology Bandung

Abstract

This study aims to formulate the right strategy for coal mining company (case study of PT ABC) in response to regulation. To ensure the stability of the domestic coal supply for national electricity and fuel or raw materials for domestic industry, the Decree of MEMR has been issued to regulate about the obligation to prioritize domestic coal supply and to determine coal sales price for domestic market. This research uses qualitative methods to identify the current situation, formulating, and proposing a new strategy. VRIO analysis and PESTEL analysis is conducted to analyze internal and external factors, respectively. The business strategies to answer the problem will be formulated based on the results of the internal and external analysis as well as the results of the interviews with the relevant stakeholders. The results shows that short-term and long-term strategies should be implemented, including to optimize the sales of coal products with the specifications that are suitable with the domestic market, acquire potential new customers from smelters industry, and encourage employees training to build compliance awareness as well as to maintain good relationship with the government. Long-term strategy namely coal gasification to produce methanol or DME products should also be explored.

Keywords: Domestic Coal Supply, Domestic Coal Sales Price, Supply Assignment, Regulation, Business Strategy

References

Fei Mao. (2016). Underground coal gasification (UCG): A new trend of supply-side economics of fossil fuels. Natural Gas Industry B Volume 3, Issue 4:312-322. China.
Hilmawan, E., Fitriana, I., Sugiyono, A., & Adiarso. (2021). Outlook energi Indonesia 2021: perspektif teknologi energi Indonesia: tenaga surya untuk penyediaan energi charging station. Pusat Pengkajian Industri Proses dan Energi. Tangerang.
James M. Utterback dan William J. Abernathy. (1975). A dynamic model of process and product innovation. Omega Volume 3, Issue 6: Pages 639-656.
Kementerian Energi dan Sumber Daya Mineral (ESDM), Direktorat Jenderal Mineral dan Batubara. (2021a). Road Map Pengembangan dan Pemanfaatan Batubara 2021-2045. Direktorat Jenderal Mineral dan Batubara. Jakarta.
Kementerian Energi dan Sumber Daya Mineral (ESDM), Direktorat Jenderal Mineral dan Batubara. (2021b). Grand Strategy Mineral Dan Batubara: Arah Pengembangan Hulu Hilir Mineral Utama dan Batubara Menuju Indonesia Maju. Direktorat Jenderal Mineral dan Batubara. Jakarta.
Kementerian Perindustrian Republik Indonesia (Kemenperin). (2021, March 13). Sojitz Siap Kembangkan Industri Methanol dan Ammonia di Indonesia. Kemenperin. https://kemenperin.go.id/artikel/22359/Sojitz-Siap-Kembangkan-Industri-Methanol-dan-Ammonia-di-Indonesia.
Marlene O’Sullivan. (2020). Industrial life cycle: relevance of national markets in the development of new industries for energy technologies – the case of wind energy. Journal of Evolutionary Economics 30:1063–1107.
Steven Klepper. (1997). Industry life cycles. Industrial and Corporate Change, Volume 6, Issue 1:145–182.
Thompson, A. A., Peteraf, M. A., Gamble, J. E., Strickland III A.J. (2022). Crafting and executing strategy: the quest for competitive advantage: concepts and cases 23rd Ed. McGraw-Hill Education. New York.
Published
2023-05-04
Abstract viewed = 157 times
pdf downloaded = 172 times