Pegadaian: Mengurai Model Pemasaran Di Media Sosial Dan Akademisi
Abstract
State-owned enterprises are company that is expected to best the others as they’re owned by the country and the government whether they are from tech-base industry, finance, internet service, or energy resource. Pegadaian as a company also cannot escape from this as they’re one of the financial pillars for the state and the people. Having history to be freed from Dutch colonization, they become the biggest pawnbroker company serving for the people and the state’s economy, the social media becomes their primary tool to construct their own public image through various contents, one of them is the global agenda of eco-friendly campaign as well as using Gen Z Slangs in their content. However, as advanced and updated they are from the public image, a bias still followed through their academic research records. Through examining this, we will discover their other perspective in the financial marketing.
References
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Arifin, S., al Farisi, M. S., & Herawati, E. (2022). Analisis Faktor - Faktor Yang Mempengaruhi Preferensi Masyarakat Terhadap Pegadaian Syariah. Jurnal Neraca Peradaban, 2(1), 1–8. https://doi.org/10.55182/jnp.v2i1.86
Hasni, F., Hamdani, I., & Arif, S. (2021). Strategi Pemasaran Produk Tabungan Emas Dalam Upaya Menarik Minat Nasabah pada Pegadaian Syariah Cabang Bogor Baru. El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam, 3(2), 195–210. https://doi.org/10.47467/elmal.v3i2.722
Hinaya, I., Kara, M., & Sirajuddin, S. (2022). Mu’nah Dalam Operasional Pegadaian Syariah. Al-Kharaj : Jurnal Ekonomi, Keuangan & Bisnis Syariah. Jurnal Ekonomi, Keuangan & Bisnis Syariah Al-Kharaj, 5(4). https://journal.laaroiba.ac.id/index.php/alkharaj/article/view/1910
Karina Putri, J., Harahap, I., & Hermila Hasibuan, R. (2022). Konsep dan Penerapan Akad Rahn pada Pegadaian Syariah Kota Langsa. El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam, 4(1), 1–6. https://doi.org/10.47467/elmal.v4i1.1235
Meicelin Omega Joevanda Tangka, Novi S. Budiarso, & Christian V. Datu. (2023). Analysis Implementation Taxation Liability of Income Article 4 Paragraph (2) on Land and/or Building Rent Activities at PT. Pegadaian Kanwil V Manado. Jurnal Ekonomi Dan Bisnis Digital, 2(1), 13–28. https://doi.org/10.55927/ministal.v2i1.2460
Michelle, A., & Susilo, D. (2021). The Effect of Instagram Social Media Exposure on Purchase Decision. ETTISAL : Journal of Communication, 6(1), 36. https://doi.org/10.21111/ejoc.v6i1.6242
Mirbabaie, M., Stieglitz, S., Brünker, F., Hofeditz, L., Ross, B., & Frick, N. R. J. (2021). Understanding Collaboration with Virtual Assistants – The Role of Social Identity and the Extended Self. Business & Information Systems Engineering, 63(1), 21–37. https://doi.org/10.1007/s12599-020-00672-x
Mochammad Surjo Koentjoro. (2021). The Effects of The New Logo on People’s Brand Awareness and Perception of Quality of Indonesia’s Ministry of State-Owned Enterprises. Journal of Marketing Development and Competitiveness, 15(1). https://doi.org/10.33423/jmdc.v15i1.4167
Nasrifah, M., & Chusnul, S. (2022). Penerapan Sistem Gadai Emas Pada PT. Pegadaian Syariah Kantor Cabang Kota Probolinggo. Iqtishodiyah : Jurnal Ekonomi Dan Bisnis Islam, 8(1), 54–67. https://doi.org/10.55210/iqtishodiyah.v8i1.766
Prasad, A. (2020). The organization of ideological discourse in times of unexpected crisis: Explaining how COVID-19 is exploited by populist leaders. Leadership, 16(3), 294–302. https://doi.org/10.1177/1742715020926783
Prihatin, E., & Hanafi, Muh. A. N. (2021). PROSEDUR KREDIT GADAI SYARIAH PADA PT. PEGADAIAN SYARIAH KOTA MAKASSAR. PAY Jurnal Keuangan Dan Perbankan, 3(1), 21–26. https://doi.org/10.46918/pay.v3i1.975
Putra, K. E. S., Kusuma, G. W., & Suarmanayasa, I. N. (2020). An Analysis of the Marketing Mix Effect to the Increase of Customer Numbers in PT. Pegadaian Gold Savings. Proceedings of the 5th International Conference on Tourism, Economics, Accounting, Management and Social Science (TEAMS 2020). https://doi.org/10.2991/aebmr.k.201212.014
Scholastika, S., Ritonga, K., Fadilah, H., & Annam, R. (2021). ANALYSIS OF RISK ASPECTS OF GOLD MORTGAGE PRODUCTS. Journal Of Sharia Banking, 2(1). https://doi.org/10.24952/jsb.v2i1.4445
Shahzad, A., Jacob, D. W., Nawi, N. M., Mahdin, H., & Saputri, M. E. (2020). The new trend for search engine optimization, tools and techniques. Indonesian Journal of Electrical Engineering and Computer Science, 18(3), 1568. https://doi.org/10.11591/ijeecs.v18.i3.pp1568-1583
Sharma, N. K., & Kushwaha, G. S. (2019). Eco-labels: A tool for green marketing or just a blind mirror for consumers. Electronic Green Journal, 1(42). https://doi.org/10.5070/G314233710
Susilo, D., del Rosario, J. M. S., Navarro, M. E. T., Smith, J. C. M., & Primadini, I. (2022). Green Campaign of Food Waste Handling: Communicating the Food Sustainability. IOP Conference Series: Earth and Environmental Science, 1097(1), 012009. https://doi.org/10.1088/1755-1315/1097/1/012009
van Atteveldt, W. H. (2008). Semantic Network Analysis: Techniques for Extracting, Representing, and Querying Media Content. BookSurge.
Yang, Z., Nguyen, T. T. H., Nguyen, H. N., Nguyen, T. T. N., & Cao, T. T. (2020). GREENWASHING BEHAVIOURS: CAUSES, TAXONOMY AND CONSEQUENCES BASED ON A SYSTEMATIC LITERATURE REVIEW. Journal of Business Economics and Management, 21(5), 1486–1507. https://doi.org/10.3846/jbem.2020.13225
Published
2023-03-06
Section
Articles
