The Role of Sustainable Financial Management in Enhancing Gen Z’s Investment Behavior: A Case Study in West Java

Suyanto Suyanto; Ahmad Sidiq Dzikri; Eva Yuniarti Utami; Aryo De Wibowo Muhammad Sidik

doi:10.31539/costing.v7i4.9002

Suyanto Suyanto Universitas Dr. Soetomo Surabaya
Ahmad Sidiq Dzikri IAIN Madura
Eva Yuniarti Utami Universitas Sebelas Maret
Aryo De Wibowo Muhammad Sidik Universitas Nusa Putra

DOI: https://doi.org/10.31539/costing.v7i4.9002

Keywords: Sustainable Financial Management, Investment Behavior, Generation Z, West Java

Abstract

Penelitian ini membahas peran manajemen keuangan berkelanjutan dalam mempengaruhi perilaku investasi Generasi Z di wilayah Jawa Barat. Dengan fokus pada kelompok yang lahir antara pertengahan 1990-an hingga awal 2010-an, penelitian ini mengeksplorasi sejauh mana prinsip-prinsip keuangan berkelanjutan mempengaruhi preferensi investasi Generasi Z. Melalui metode kualitatif dan analisis deskriptif, data diperoleh dari studi pustaka dan observasi aktivitas keuangan Generasi Z. Hasil penelitian mengungkapkan bahwa, meskipun masih terbatas dalam pemahaman, Generasi Z menunjukkan ketertarikan positif terhadap investasi yang memperhitungkan aspek sosial dan lingkungan. Tantangan dalam implementasi keuangan berkelanjutan dan pengaruh faktor budaya dan lingkungan di Jawa Barat juga dibahas. Temuan ini memberikan pandangan mendalam tentang kompleksitas hubungan antara manajemen keuangan berkelanjutan dan perilaku investasi Generasi Z, serta memberikan dasar bagi pengembangan strategi keuangan yang memperhitungkan nilai-nilai sosial dan lingkungan.

Keywords: Manajemen Keuangan Berkelanjutan, Perilaku Investasi, Generasi Z, Jawa Barat

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