Artificial Intelligence (AiI, Pemasaran Digital Dan Popularitas Terhadap Niat Beli Konser Virtual Pada Girlband Korea Aespa
Abstract
This study aims to investigate the influence of artificial intelligence, digital marketing, and popularity on the purchase intention of virtual concerts Korean girlband aespa held on the Beyond Live application. The research design employed in this study is quantitative, and data were collected through the distribution of questionnaires, which were measured using a Likert scale and analyzed using SPSS Version 25. The sample size for this study comprised 100 respondents, selected using purposive random sampling. The results indicate that artificial intelligence has a positive and significant impact on purchase intention, with a t-value of 2.061 and a significance value of 0.011. Similarly, digital marketing has a positive and significant influence on purchase intention, with a t-value of 2.465 and a significance value of 0.015. Furthermore, popularity significantly and positively affects purchase intention, with a t-value of 8.747 and a significance value of 0.000.
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Az-Zahra, P., & Sukmalengkawati, A. (2022). Pengaruh Digital Marketing terhadap Minat Beli Konsumen. Jurnal Ilmiah Manajemen, Ekonomi, & Akuntansi (MEA), 6(3), 2008–2018. https://doi.org/10.31955/mea.v6i3.2573
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Ghozali, I. (2018). Aplikasi Analisis Multivariate Dengan Program IBM SPSS 25 (9th ed.). Badan Penerbit Universitas Diponegoro.
Gusman, M. P., & Kinanda, F. (2023). Pengaruh Popularitas NCT Dream, Harga, dan Promosi terhadap Keputusan Pembelian Mie Sehat Lemonilo. Jurnal Manajemen Dan Bisnis Jayakarta, 5(1), 1–11. https://journal.stiejayakarta.ac.id/index.php/JMBJayakarta/article/download/171/101
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Hasmalarita. (2022). Pengaruh Digital Marketing Dan Brand Image Terhadap Minat Generasi Z Pada Produkproduk Perbankan Syariah (Studi Pada Pelajar Sma Di Nagan Raya) [Universitas Islam Negeri Ar-Raniry Banda Aceh]. In Ekonomi (Issue 8.5.2017). www.aging-us.com
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Huang, M. H., & Rust, R. T. (2018). Artificial Intelligence in Service. Journal of Service Research, 21(2), 155–172. https://doi.org/10.1177/1094670517752459
Irpansyah, M. A., Ramdan, A. M., & Danial, R. D. M. (2019). Dampak Dari Kekuatan Dan Popularitas Selebgram Terhadap Minat Beli Pada Produk Mode Lokal Di Instagram. E-Jurnal Ekonomi Dan Bisnis Universitas Udayana, 3, 221. https://doi.org/10.24843/eeb.2019.v08.i03.p01
Izzah Nur Masyithoh, & Ivo Novitaningtyas. (2021). Pengaruh Digital Marketing terhadap Minat Beli Konsumen pada Marketplace Tokopedia. Jurnal Manajemen & Bisnis Kreatif, 7(1). https://doi.org/10.36805/manajemen.v7i1.1951
Kim, S.-H., & Yoo, J.-Y. (2021). A Study on the Recognition and Acceptance of Metaverse in the Entertainment Industry : Focusing on the Case of K-pop Idol ‘aespa’ Fandom. Journal of the Korea Entertainment Industry Association, 15(7), 1–15. https://doi.org/10.21184/jkeia.2021.10.15.7.1
K. Mukherji, P., & Sengupta, S. (2018). Media & Entertainment Industry: An Overview Change in technology and lifestyle has transformed content production, demand and consumption for Media & Entertainment Industry. Avasant. www.avasant.com
Komalasari, D., Pebrianggara, A., & Oetarjo, M. (2021). Buku Ajar Digital Marketing. In M. T. Multazam & M. D. K.W (Eds.), Buku Ajar Digital Marketing. https://doi.org/10.21070/2021/978-623-6081-38-9
Li, K. (2023). Aespa: The Digital Music Era and Its Impact on Generation Z. In Proceedings of the 2nd International Conference on Education, Language and Art (ICELA 2022) (pp. 908–915). Atlantis Press SARL. https://doi.org/10.2991/978-2-38476-004-6_110
Li, W. (2023). The K-POP Phenomenon: Analyzing Success Secrets of S.M. Entertainment in Global Fandom. Advances in Economics, Management and Political Sciences, 9(1), 349–354. https://doi.org/10.54254/2754-1169/9/20230409
Maharani, D. P. (2022). Analisis Faktor Manajemen Perubahan SM Entertainment. Sanskara Ekonomi Dan Kewirausahaan, 01(01), 8–14. https://sj.eastasouth-institute.com/index.php/sek/article/view/15%0Ahttps://sj.eastasouth-institute.com/index.php/sek/article/download/15/13
Mustika, W., & Kurniawati, D. M. (2022). Pengaruh Pemasaran Digital Terhadap Minat Beli Handuk Pada Marketplace “X.” Seri Seminar Nasional Ke IV Universitas Tarumanegara, 709–715. https://doi.org/https://doi.org/10.24912/pserina.v2i1.19792
Nararya, A. (2019). Pasar Besar Budaya K-Pop di Indonesia. Sindonews.Com. https://lifestyle.sindonews.com/berita/1443960/166/pasar-besar-budaya-k-pop-di-indonesia
Nathani, D., & Budiono, H. (2021). Pengaruh Kepercayaan, Popularitas, Dan Citra Merek Terhadap Minat Beli Produk Kamera Sony. Jurnal Manajerial Dan Kewirausahaan, 3(4), 953. https://doi.org/10.24912/jmk.v3i4.13437
Nurdin, S., & Sulastri, A. (2018). Lifestyle, Perceived Value dan Customer Value Terhadap Minat Beli. Jurnal Ekspansi, 10(2), 147–162.
Pangkey, F. M., Furkan, L. M., & Mulyono, L. E. H. (2019). Pengaruh Artificial Intelligence dan Digital Marketing terhadap Minat Beli Konsumen. JMM UNRAM - MASTER OF MANAGEMENT JOURNAL, 8(3), 258–269. https://doi.org/10.29303/jmm.v8i3.448
Ponde, S., & Jain, A. (2019). Digital Marketing: Concepts & Aspects. International Journal of Advanced Research, 7(2), 260–266. https://doi.org/10.21474/ijar01/8483
Rahmawati, F. (2021). Aespa Bicara Soal Mini Album Savage, Kisah Fantasi Lanjutan Black Mamba dan Next Level. Kompas TV. https://www.kompas.tv/entertainment/218501/aespa-bicara-soal-mini-album-savage-kisah-fantasi-lanjutan-black-mamba-dan-next-level
Ratu, E. P., Tulung, J. E., Putrinda Ratu, E., & Tulung, J. E. (2022). The Impact of Digital Marketing, Sales Promotion, and Electronic Word of Mouth on Customer Purchase Intention at Tiktok Shop. Jurnal EMBA: Jurnal Riset Ekonomi, Manajemen, Bisnis Dan Akuntansi, 10(4), 149–158. https://doi.org/https://doi.org/10.35794/emba.v10i4
Regina Cahyani Sipayo. (2020). Strategi Sm Entertainment Dalam Mengembangkan New Culture Technology Di Pasar China. Skripsi.
Rendi, K. (2014). Pengaruh Kualitas E-Service Terhadap Minat Beli Konsumen (Studi Kasus Pada Website Koren Denim). Jurnal Manajemen, 13(2), 117–129.
Riza Aura Febriani, Sholahuddin, M., Kuswati, R., & Soepatini. (2022). Do Artificial Intelligence and Digital Marketing Impact Purchase Intention Mediated by Perceived Value? Journal of Business and Management Studies, 4(4), 184–196. https://doi.org/10.32996/jbms.2022.4.4.28
Santy, R. D., & Iffan, M. (2023). The Effect of Artificial Intelligence and Gamification on Online Purchase Intention Mediated by Customer Experience: Study on Indonesian Marketplace Users. MIX: JURNAL ILMIAH MANAJEMEN, 13(1), 227. https://doi.org/10.22441/jurnal_mix.2023.v13i1.015
Sari, D. N. P., & Astutiningsih, S. E. (2022). Pengaruh Lokasi Usaha, Popularitas Merek, Variasi Produk, Kepercayaan, Gaya Hidup terhadap Minat Beli Ulang Konsumen Aliyah Scraf Tulungagung melalui Budaya. Sang Pencerah: Jurnal Ilmiah Universitas Muhammadiyah Buton, 8(2), 363–384. https://doi.org/10.35326/pencerah.v8i2.1911
SM Entertainment. (n.d.). Musician. https://www.smtown.com/artist/musician/10766?page=5
SM Entertainment. (2016). Artist. SM Entertainment. https://www.smentertainment.com/Entertainment/Artist
Subyakto, G. (2021). Aespa Tanda Tangan Kontrak dengan CAA, Agensi Terbesar di Amerika yang Menaungi Justin Bieber Sampai Ariana Grande. Kapanlagi.Com. https://www.kapanlagi.com/korea/aespa-tanda-tangan-kontrak-dengan-caa-agensi-terbesar-di-amerika-yang-menaungi-justin-bieber-sampai-ariana-grande-bc5fb6.html
Sugiyono. (2021). Metode penelitian kuantitatif, kualitatif, dan R&D / Sugiyono (3rd ed.). Alfabeta.
Suwitho. (2022). Pengusaha yang Sukses Pasti Menjaga Kepuasan Pelanggannya: Sebuah Monogrof Dari Sudut Pandang Manajemen Pemasaran. CV Pena Persada. https://www.google.co.id/books/edition/PENGUSAHA_YANG_SUKSES_PASTI_MENJAGA_KEPU/LzacEAAAQBAJ?hl=id&gbpv=0
Tariq, E., Alshurideh, M., Akour, I., Al-Hawary, S., & Kurdi, B. Al. (2022). The role of digital marketing, CSR policy and green marketing in brand development. International Journal of Data and Network Science, 6(3), 995–1004. https://doi.org/10.5267/j.ijdns.2022.1.012
Published
2024-05-02
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Articles
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