Pengaruh Perceived Quality dan Perceived Value terhadap Brand Loyalty melalui Customer Satisfaction J-Klin Beauty Jember
Abstract
Consumers play a very important role in providing an assessment of the quality of services obtained from service companies. This study aims to determine the effect of variable perceived quality and perceived value on the formation of brand loyalty through customer satisfaction of J-Klin customers in Jember Beauty Data used in this study is primary data. Data processing method uses path analysis method with the help of SPSS 24 analysis tool. The results of the study show that variable perceived quality and perceived value and customer satisfaction affect the formation of brand loyalty in J-Klin Beauty Jember customers either directly or indirectly
Keywords: Perceived Quality, Perceived Value, Customer Satisfaction, Brand Loyalty
References
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Dodds, William, B., Kent, B, Monroe, and Dhruv Grewal. (1991). Effects of Price, Brand, and Store Information on Buyers Product Evaluations, Journal of Marketing Research, 28: 307-19.
Kotler, Philip, (2002), Manajemen Pemasaran Edisi Millenium, Jilid I, Jakarta: Prehallindo.
Kotler, Philip. (2009). Manajemen Pemasaran. Jakarta : Erlangga.
Chi, Hain Kuang Yen, Huery Ren dan Yang, Ting Ya. (2009). The Impact of Brand Awareness on Consumer Purchase Intention: The Mediating Effect of Perceived Quality and Brand Loyalty The Journal of International Management Studies. 4 (1):135-144
Lupiyoadi, Rambat. (2001). Manajemen Pemasaran Jasa, Teori dan Praktek. Edisi Pertama. Jakarta: Salemba Empat
Mohammad. (2012). The Effect of Brand Trust and Perceived Value in Building Brand Loyalty. International Research Journal of Finance and Economics. 85.
Tjiptono, Fandy & Chandra, Gregorius. (2011). Service, Quality and Satisfaction. Yogyakarta. Andi.
Badruddin, Syamsiah. (2009). Pengertian Pembangunan: Teori dan Indikator Pembangunan. Dipublikasikan dalam: http://profsyamsiah.wordperess.com/2009/03/19/pengertian-pembangunan/. diakses tanggal 13 Sepember 2014
Parasuraman, A, Valarie A. Zeithaml, and Leonard L. Berry. (1988). SERVQUAL: A Multiple-Item Scale for Measuring Consumer Perceptions of Service Quality. Journal of Retailing. 64(1): 12-37
Tjiptono, Fandy, (2004). Manajemen Jasa, Yogyakarta: Andi Offset.
Wang, Ya-Hui & Tsai, Cing-Fen. (2014). The Relationship Between Brand Image and Purchase Intention: Evidence From Award Winning Mutual Funds. The International Journal of Business and Finance Research. 8(2).
Gaspersz, Vincent, (2001), Total Quality Management. PT Gramedia Pustaka Utama, Jakarta
Sugiyono. (2008). Metode Penelitian Kunatitatif Kualitatif dan R&D. Bandung Alfabeta.
Canon. (2008). Pemasaran dasar. salemba empat. Jakarta
Durianto,Sugiarto dan Tony Sitinjak, (2001). Strategi Menaklukkan Pasar Melalui. Riset Ekuitas dan Perilaku Merek, PT. Gramedia Pustaka
Dodds, William, B., Kent, B, Monroe, and Dhruv Grewal. (1991). Effects of Price, Brand, and Store Information on Buyers Product Evaluations, Journal of Marketing Research, 28: 307-19.
Kotler, Philip, (2002), Manajemen Pemasaran Edisi Millenium, Jilid I, Jakarta: Prehallindo.
Kotler, Philip. (2009). Manajemen Pemasaran. Jakarta : Erlangga.
Chi, Hain Kuang Yen, Huery Ren dan Yang, Ting Ya. (2009). The Impact of Brand Awareness on Consumer Purchase Intention: The Mediating Effect of Perceived Quality and Brand Loyalty The Journal of International Management Studies. 4 (1):135-144
Lupiyoadi, Rambat. (2001). Manajemen Pemasaran Jasa, Teori dan Praktek. Edisi Pertama. Jakarta: Salemba Empat
Mohammad. (2012). The Effect of Brand Trust and Perceived Value in Building Brand Loyalty. International Research Journal of Finance and Economics. 85.
Tjiptono, Fandy & Chandra, Gregorius. (2011). Service, Quality and Satisfaction. Yogyakarta. Andi.
Badruddin, Syamsiah. (2009). Pengertian Pembangunan: Teori dan Indikator Pembangunan. Dipublikasikan dalam: http://profsyamsiah.wordperess.com/2009/03/19/pengertian-pembangunan/. diakses tanggal 13 Sepember 2014
Parasuraman, A, Valarie A. Zeithaml, and Leonard L. Berry. (1988). SERVQUAL: A Multiple-Item Scale for Measuring Consumer Perceptions of Service Quality. Journal of Retailing. 64(1): 12-37
Tjiptono, Fandy, (2004). Manajemen Jasa, Yogyakarta: Andi Offset.
Wang, Ya-Hui & Tsai, Cing-Fen. (2014). The Relationship Between Brand Image and Purchase Intention: Evidence From Award Winning Mutual Funds. The International Journal of Business and Finance Research. 8(2).
Gaspersz, Vincent, (2001), Total Quality Management. PT Gramedia Pustaka Utama, Jakarta
Sugiyono. (2008). Metode Penelitian Kunatitatif Kualitatif dan R&D. Bandung Alfabeta.
Published
2019-05-08
Section
Articles
